BEE Digital Growth Blog
How HubSpot Sales Playbooks Can Maximise Efficiency
As 2024 winds down, are your sales processes aligned to end the year strong? HubSpot Sales Playbooks could be the game-changer you need to finish strong and set up for ...
reading time: 15min
Zum Blog
The Ultimate Customer Journey Map Template for Better CX
A customer journey template is a useful tool for the critical business process of mapping out your customer journey. By doing this, you will uncover the potential and ...
reading time: 8min
Zum Blog
UX design: The key to customer satisfaction
In this blog post, you'll find out why UX design is crucial for customer satisfaction and how you can make the most of it.
reading time: 7min
Zum Blog
Differences Between Account-based Sales (ABS) and Account-based Marketing (ABM)
In the realm of B2B strategies, ABS and ABM are key players in targeting high-value accounts. Discover their unique approaches and how they drive results.
reading time: 7min
Zum Blog
8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies
In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ...
reading time: 17min
Zum Blog
The HubSpot evolution: the CMS Hub becomes the Content Hub
As we step into Q2, HubSpot continues to solidify its position as the go-to CRM for many. The big news? HubSpot's CMS Hub is undergoing a transformation, or rather, a ...
reading time: 8min
Zum Blog
Everything you need to know about Google Consent Mode v2: A guide for HubSpot users
Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ...
reading time: 7min
Zum Blog
The 5 Most Common Problems With Outbound Campaigns
Does your sales team make cold calls or run cold email marketing campaigns? Is your company actively running TV commercials? Will your brand have a presence at an ...
reading time: 16min
Zum Blog
Understanding HubSpot’s Upcoming Changes in User Licenses and Pricing
Have you ever found yourself navigating through your HubSpot portal, confidently immersed in your tasks, only to suddenly feel like you're losing your marbles because ...
reading time: 7min
Zum Blog
5 Marketing Objectives for 2024
As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...
reading time: 5min
Zum Blog
How to Automate Upselling and Cross-selling
Upselling and cross-selling could increase your business's revenue by 43%. That's probably enough information to get you thinking about how to implement these strategies ...
reading time: 9min
Zum Blog
Development of a Digital Marketing Strategy | Must-haves for 2024
Many companies start each year convinced that they have a viable digital marketing strategy in place. But already in the course of the first months, the deficits and ...
reading time: 7min
Zum Blog
Pascal Schmid is the new member of the Board of Directors of BEE Digital Growth AG
Since August 2023, Pascal Schmid has been a member of the Board of Directors of BEE Digital Growth AG. Pascal Schmid is a Swiss cloud pioneer and member of the board of ...
reading time: 4min
Zum Blog
Positioning as a successful strategy in marketing
Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ...
reading time: 18min
Zum Blog
Unlocking Revenue Growth: Strategies to Master Upselling and Cross-Selling
Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...
reading time: 6min
Zum Blog
What You Need to Know About HubSpot Revenue Attribution
If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
reading time: 9min
Zum Blog
How to Optimise Your Subject Line to Generate More Conversions
Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
reading time: 9min
Zum Blog
Revolutionise Your Blog Writing With ChatGPT
Chat GPT, where to begin? Incredible, slightly terrifying, but totally game-changing! When natural language processing (NLP) tools started becoming mainstream, I was ...
reading time: 8min
Zum Blog
What We've Learned From the HubSpot State of AI Report
If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
Zum Blog
New Data Protection Law in Switzerland: What you should know for your HubSpot website
We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
Zum Blog
Mobile marketing strategy: tips and trends for your business success
Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
Zum Blog
Increase Your Conversion Rate Through Personalisation
How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
Zum Blog
Cookieless Future: On the Safe Side with Server-to-Server Tracking
Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
Zum Blog
Orange is the new black: 5 Branding Design Highlights
Welcome to the zesty world of orange! This vibrant hue has been captivating artists and designers for centuries, from the ancient Egyptians who used it to symbolise the ...
reading time: 8min
Zum Blog
HubSpot Marketplace: 5 Great Templates for Your CMS
Without an exceptional website, does your business even exist? It’s your job to create a highly functional and customer-centric digital platform that works day and night ...
reading time: 9min
Zum Blog
More Security With The Private Apps From HubSpot
In a recent announcement, HubSpot stated that Private Apps are now available. If you're not familiar with the term or are unsure how this will affect your HubSpot ...
reading time: 6min
Zum Blog
5 Webdesign Trends for 2023
It’s 2023, and the internet is alive with web design trends that are all about creating excellent user experiences (UX). In just five short years, it’s estimated that ...
reading time: 15min
Zum Blog
Cookieless tracking: definition and its scope
In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
Zum Blog
What are HubSpot Payments Alternatives for the DACH Market?
HubSpot Payments is an end-to-end payment solution that helps businesses offer a top-notch customer experience (CX). The benefit of this tool is that it enables quick ...
reading time: 7min
Zum Blog
Customer Reactivation: Why this strategy is so beneficial
Acquiring new customers can be a costly endeavour for businesses, but losing them is even more expensive. That's why you should really view your existing customers as an ...
reading time: 9min
Zum Blog
How to Use HubSpot for E-commerce
EU consumers have embraced e-commerce — in 2021, 74% of internet users shopped online, indicating that more and more people are taking advantage of the convenience and ...
reading time: 6min
Zum Blog
Best Practices for Creation and Customisation of Lifecycle Stages Inside HubSpot
HubSpot’s Lifecycle Stages help everyone in your business understand how contacts and companies progress through the sales funnel. This powerful tool gives insight into ...
reading time: 7min
Zum Blog
Improved HubSpot Reporting with Databox
Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...
reading time: 7min
Zum Blog
How to Use Schema Markup to Improve Your Blog Posts
When working hard to produce and publish awesome content, you want to give it every opportunity to reach the intended audience. Visitors to your website should engage ...
reading time: 8min
Zum Blog
GDPR-compliant website despite Google Fonts
We all love the General Data Protection Regulation (GDPR) ... or not. It makes it difficult for website operators and marketers to access the data of potential customers ...
reading time: 3min
Zum Blog
10 Outreach Tool Recommendations for Sales
Whether you love it or hate it, outreach is an essential part of your sales cycle. Finding leads and making contact can be a little exhausting if you're doing it ...
reading time: 7min
Zum Blog
How to Clean Data in HubSpot with the Operations Hub
Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...
reading time: 7min
Zum Blog
Building an Advanced but Simple Lead Scoring Model
When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...
reading time: 6min
Zum Blog
HubSpot Reporting: Best Practices and Things You Must Know
Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ...
reading time: 10min
Zum Blog
Challenges in Sales: How to solve 5 common problems
A career in sales is, without a doubt, a challenging one. It requires an adaptable mindset, a tonne of objectivity and unfailing optimism. With 60% of buyers saying 'no' ...
reading time: 10min
Zum Blog
HubSpot CMS For Free: What it can and cannot do
HubSpot’s CMS has been out since early 2020, but it may have flown under your radar with everything else happening in the world recently.
reading time: 8min
Zum Blog
How to Uncover Your Customer's Key Pain Points
In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?
reading time: 9min
Zum Blog
The Ultimate HubSpot Implementation Checklist for Marketing
All new business software solutions are vulnerable to one key factor: the implementation process. Get this wrong, and you may as well have bought an untamed monkey as ...
reading time: 8min
Zum Blog
404 Page: Best Practices and Creative Examples
Ah, the awkward HTTP 404 page… A visitor has used a URL on your website, and the server says, "No, buddy, that's not here." Others like to call this an "error page", but ...
reading time: 6min
Zum Blog
Sales Strategy: 5 Tips to Close Deals Faster
Shifting into virtual selling has resulted in a sharp shock for some teams, particularly those with a long-established heritage of on-site visits and frequent travel to ...
reading time: 8min
Zum Blog
Which HubSpot Marketing Hub is right for me? Free vs Starter vs Pro vs Enterprise
Are you searching for marketing software? It's 2022, and without the right kit to implement your digital marketing strategy, you may be at a serious disadvantage. Of ...
reading time: 12min
Zum Blog
How to Implement a Scalable Tech Stack
As your business grows and responds to the evolving needs of customers, the technology you use will also have to adapt, upgrade and improve in order to provide maximum ...
reading time: 8min
Zum Blog
Assignment Selling: How to use your marketing content throughout the sales process
Some businesses quickly see the value in content marketing and start producing content without hesitation; they hire in-house teams or outsource specialists and crack on ...
reading time: 9min
Zum Blog
Sales Follow Up: Call or email?
You've got the perfect lead; they fit your buyer persona criteria, they've taken some of the desired actions on your website, and so far, they've ticked all the right ...
reading time: 8min
Zum Blog
Why most people will fail at sales enablement in 2023
Many companies are looking to 2023 and thinking about ways to evolve their marketing and sales strategies to drive growth. For more and more companies, this means ...
reading time: 27min
Zum Blog
How To Generate More Leads With A HubSpot Blog
Blogs – or weblogs, as they were originally referred to – have been around since the 90s. What started out as an easy way for regular folks to publish recipes, new ...
reading time: 7min
Zum Blog
Lead Management Process: 4 Steps to Success
In life and in business, success is achieved through a focussed and deliberate process. Sure, random and spontaneous wins can occur, but when you're trying to forecast ...
reading time: 8min
Zum Blog