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SEO Marketing

Achieve more growth through higher ranking and better qualified traffic. We help you design and implement a holistic SEO strategy.
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What is SEO?

Search engine optimisation (SEO) is a method of online marketing that aims to rank individual websites as high as possible in the organic results of search engines, and to achieve more qualified traffic. The ranking depends on the following 3 factors:

Searchability

Relevance

Authority

How do I benefit from SEO?

SEO marketing is one of the most effective digital customer acquisition channels. Ongoing SEO optimisations serve as a decision-making basis for further activities, are directly measurable and can be continuously monitored. Read more about this in the current Ascend2 report.

  • Low long-term costs and high ROI compared to other activities
  • More qualified and continuous traffic, conversions and sales
  • Optimisation of user experience and better customer intelligence
  • Brand awareness, brand credibility and brand trust
  • Market advantage over the competitors, since not yet very popular in the DACH region

We can answer these questions for you

In order to rank as high as possible on search engines and attract a lot of qualified traffic to your site, we give you answers to these questions, and show you where you stand in comparison to your competitors. In this way you can improve your SEO marketing accordingly.

Searchability

  • Is my website correctly indexed by the search engine crawlers?
  • Does my website attract attention on the search results page?
  • Is my website safe, responsive and fast?
  • How do I make my website fit for search engine bots?

Relevance

  • Which relevant topics, keywords and challenges are my target group looking for?
  • Does my website appear at the top of the first search result page among the much sought-after and relevant topics, keywords and challenges?
  • How do I customise my website to put it at the top?

Authority

  • How many other websites refer to my website and what authority do they have?
  • Do I have toxic backlinks and what do I do with them?
  • What authority does my website have?
  • What tactics can I use to generate backlinks?
  • How can I generate long-term and scalable backlinks through PR?

These are the steps we take

In order to make your website fit as quickly as possible for Google and Co., we have developed a multi-stage process from the experience of many SEO projects, whereby we achieve results together with you quickly and sustainably. In the conception phase, all the above questions are answered. In the subsequent implementation phase, all necessary activities are carried out.

  • CONCEPTION
  • CONVERSION
  • SEO Audit
  • Potential Analysis
  • Activities
  • Scoping

During the SEO audit we thoroughly examine your website and the website of your competitors and determine the current digital organic visibility (ACTUAL state) regarding all topics, keywords and challenges. We check all variables that are important for the ranking. We present the findings to you in a detailed report and in a presentation.

Searchability

Is Google able to read and index your page correctly and completely? Does your site have duplicate and/or redundant content? Does your site attract attention on the search results page? Is there potential for optimisation in terms of security, mobile friendliness and loading speed?

Relevance

On which topics, keywords and challenges is your website currently visible? Are the texts, structure and navigation of your site user-friendly and search engine friendly?

Authority

How many other domains and websites refer to your website and what authority do they have? What are your best high authority backlinks and do you have toxic backlinks? What authority does your website have?

In the potential analysis, we find out for which sought-after and relevant topics, keywords and challenges with little competition, (a higher) visibility is still possible. The optimisation potential of the searchability, relevance and authority of your website is also explored. We find out where you can compete with your competitors and where you want to differentiate yourself. Your digital organic visibility potential (TARGET state) is derived from the results. We present the findings to you in a detailed report and presentation.

Searchability

Is it possible to eliminate all existing technical defects with your CMS or are there better solutions? What impact do the various problems have on your ranking?

Relevance

Which relevant topics, keywords and challenges are your target group looking for and how does your website rank there? Do you cover all important topics, keywords and challenges for your target group across the entire Customer Journey? Which (geographical) markets have additional digital organic visibility potential?

Authority

Can you push your website higher in search results through link building tactics and PR?

In this process step it is determined which concrete activities, with regard to searchability, relevance and authority, must be realised initially and continuously in order to fully achieve your SEO potential. In addition, KPIs are defined to be measured in order to be able to test the effectiveness of these activities.

Searchability

Within the scope of the searchability we determine which existing defects have to be eliminated and by which priority. We also check whether it makes sense to completely redesign the site.

Relevance

Within the framework of relevance, we determine which initial and ongoing activities can be used to optimise the existing content and website structure for keywords and topics. We also determine which content and which entry points need to be created. Finally, we check whether it makes sense to redesign the entire content strategy and website.

Authority

Within the framework of authority, we determine which concrete tactics must be executed initially and continuously in order to generate qualitative backlinks and eliminate toxic ones. In addition, we determine how PR must be proceeded for a long-term and scalable link building.

Scoping results in a concrete action and budget plan, as well as the necessary personnel resources. We prioritise the activities with the least effort and the greatest impact and influence on performance (visits, conversion, sales). Example: Low hanging fruits.

Searchability

Within the scope of the searchability, we determine with you which must-haves and nice-to-haves are to be repaired by whom. This depends on the effort and impact of the reparation of the respective problems, and your available budget.

Relevance

Within the framework of relevance, we determine which topics, keywords and challenges should make your website more visible first. A focus should be placed on keywords with a low ranking difficulty, a high search volume and a high purchase intention, or a high support to your business goals.

 

Authority

Within the framework of authority, we determine which link building measures and PR activities are to be carried out. A focus should be placed on low hanging fruits and back links from qualitative, trustworthy and topic-relevant sites with a high authority.

Basic

Suitable for:
Small SMEs or start-ups

Markets:
Switzerland

Languages:
German

Price:
3'000 to 5'000 CHF (one-time)

Standard

Suitable for:
SMEs or start-ups

Markets:
DACH

Languages:
German, English

Price:
5'000 to 7'000 CHF (one-time)

Premium

Suitable for:
Medium to large SMEs

Markets:
Global

Languages:
Multiple languages

Price:
7'000+ CHF (one-time)

  • Initial Tasks
  • Ongoing Tasks
  • Performance Measurement

The initial tasks include the optimisation or re-creation of the content and the technical basis of the website, as well as the online marketing processes after the initial tasks in the action plan. Either we take this over as an agency, in the sense of an SEO agency, or help you with the internal implementation.

Searchability

Within the scope of searchability, the relaunch or optimisation of the technical basis of the website is completed together or done for you.

Relevance

Within the scope of relevance, the relaunch, optimisation or expansion of the content, as well as the structure of the website, is completed together or done for you.

Authority

Within the scope of authority, the toxic backlinks are removed, low hanging fruits are picked and the PR department is trained for link building.

The execution of ongoing tasks ensures continuous expansion, customisation and optimisation on page and off page. It is based on the tasks defined in the action plan, the results of the performance measurement and changes to the website. Either we take over this as an agency, or help you with the internal implementation.

Searchability

The technical on-page optimisation is realised or accompanied within the scope of searchability. A/B tests and experiments are also carried out.

Relevance

Within the scope of relevance, the textual and structural on-page optimisation is realised or accompanied. Old and new content is optimised according to current best practices and up-to-date information, and expanded for Topic Clusters.

Authority

Within the scope of authority, the off-page optimisation with respect to backlinks is realised or accompanied. New link building possibilities are searched for, toxic backlinks are removed and the PR department is advised on link building.

During the performance measurement, a documented check of the rankings, qualified traffic, marketing objectives/KPIs, as well as their influence on the company objectives/KPIs, is carried out at regular intervals. Depending on the ROI, activities are expanded, deferred, modified or introduced. In addition, the SEO audit is repeated regularly.

Searchability

Within the scope of the searchability, the changes in ranking and traffic after the technical problems have been solved are examined, presented and, if necessary, new activities are defined.

Relevance

Within the scope of relevance, the change in ranking (height and new keywords) and traffic after keyword and structure optimisation is examined, presented and, if necessary, new activities are defined.

Authority

Within the framework of authority, the change in ranking, traffic and authority of the website after the generation of new and the removal of toxic backlinks is investigated, displayed and, if necessary, new activities are defined.

Basic

Suitable for:
Companies who have their own resources. BEE helps with the management and control of the activities.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price:
From 1'500 CHF / month (incl. tool licenses)

Standard

Suitable for:
Companies who have limited resources. BEE implements all activities together with your team.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price:
From 2'000 CHF / month (incl. licenses of the tools)

Premium

Suitable for:
Companies who have few resources and want to outsource everything to BEE and its partners.

Markets:
Global, DACH, Switzerland

Languages:
Multiple languages

Cost depends on:
Number of pages, markets, languages, CMS, goals

Price:
From 2'500 CHF / month (incl. licenses of the tools)

Schedule a meeting

100+ large and small companies have already started with BEE.

Arrange a non-binding meeting. We'll talk about your requirements and find the right pricing model for your growth goals.

FAQ

Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us.

How long does it take until I am successful with SEO?

Why should I hand over my SEO project to BEE?

How long is SEO still relevant for good rankings?

How does SEO work and how can I learn it?

For which websites and companies is it suitable?

What exactly is your approach to SEO marketing?

Can you give me a guarantee to achieve my goals?

In what circumstances is the use of it most useful?

Our HubSpot Services

With the powerful tool "Content Strategy" HubSpot supports marketers in optimising their websites according to topics. In addition, the HubSpot CMS offers an optimal technical basis for your website. We help you to create Topic Clusters in HubSpot and do a technical audit of the CMS.

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.

BEE.ANALYSIS

BEE.SEO

BEE.BRANDING

BEE.CAMPAIGNS

BEE.WEBSITE

BEE.PERFORMANCE MARKETING

BEE.HUBSPOT

BEE.ACADEMY

What drives us

We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider!