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Digital Marketing
We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Get Growth ready
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
Industries
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
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HubSpot Services
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
HubSpot Thought Leader
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
HubSpot Solutions
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
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BEE.Blog
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Knowledge Base
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
What is inbound?
The most effective way to successfully combine digital marketing and digital sales.
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BEE.Team
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
References
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Invest
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
We're hiring
Become a BEE.Performer! Are you ready for your own transformation?
SEO Marketing
Achieve more growth through higher ranking and better qualified traffic. We help you design and implement a holistic SEO strategy.
What is SEO?
Search engine optimisation (SEO) is a method of online marketing that aims to rank individual websites as high as possible in the organic results of search engines, and to achieve more qualified traffic. The ranking depends on the following 3 factors:
Searchability
To be listed and ranked in the index in the first place, a website has to be searchable and understandable for search engines. This is achieved through a solid technical basis. Factors for a good ranking are a fast loading speed, high security and an adequate display on any device.
Relevance
Once the crawler has reached the website, it determines which topics, keywords and challenges it is relevant for, so the search engine can list them as a result of corresponding search queries. This relevance is mainly achieved by an intelligent optimisation of the page on keywords and the structuring of the pages according to topic clusters.
Authority
Since many websites usually offer relevant content for a search term, the search engine has to arrange the results in an order or ranking. The more authority a website has, the higher it ranks. This is achieved through many backlinks from trustworthy, high-quality and related domains.
How do I benefit from SEO?
SEO marketing is one of the most effective digital customer acquisition channels. Ongoing SEO optimisations serve as a decision-making basis for further activities, are directly measurable and can be continuously monitored. Read more about this in the current Ascend2 report.
- Low long-term costs and high ROI compared to other activities
- More qualified and continuous traffic, conversions and sales
- Optimisation of user experience and better customer intelligence
- Brand awareness, brand credibility and brand trust
- Market advantage over the competitors, since not yet very popular in the DACH region
We can answer these questions for you
In order to rank as high as possible on search engines and attract a lot of qualified traffic to your site, we give you answers to these questions, and show you where you stand in comparison to your competitors. In this way you can improve your SEO marketing accordingly.
Searchability
- Is my website correctly indexed by the search engine crawlers?
- Does my website attract attention on the search results page?
- Is my website safe, responsive and fast?
- How do I make my website fit for search engine bots?
Relevance
- Which relevant topics, keywords and challenges are my target group looking for?
- Does my website appear at the top of the first search result page among the much sought-after and relevant topics, keywords and challenges?
- How do I customise my website to put it at the top?
Authority
- How many other websites refer to my website and what authority do they have?
- Do I have toxic backlinks and what do I do with them?
- What authority does my website have?
- What tactics can I use to generate backlinks?
- How can I generate long-term and scalable backlinks through PR?
These are the steps we take
In order to make your website fit as quickly as possible for Google and Co., we have developed a multi-stage process from the experience of many SEO projects, whereby we achieve results together with you quickly and sustainably. In the conception phase, all the above questions are answered. In the subsequent implementation phase, all necessary activities are carried out.
- CONCEPTION
- CONVERSION
- SEO Audit
- Potential Analysis
- Activities
- Scoping
During the SEO audit we thoroughly examine your website and the website of your competitors and determine the current digital organic visibility (ACTUAL state) regarding all topics, keywords and challenges. We check all variables that are important for the ranking. We present the findings to you in a detailed report and in a presentation.
Searchability
Is Google able to read and index your page correctly and completely? Does your site have duplicate and/or redundant content? Does your site attract attention on the search results page? Is there potential for optimisation in terms of security, mobile friendliness and loading speed?
Relevance
On which topics, keywords and challenges is your website currently visible? Are the texts, structure and navigation of your site user-friendly and search engine friendly?
Authority
How many other domains and websites refer to your website and what authority do they have? What are your best high authority backlinks and do you have toxic backlinks? What authority does your website have?
In the potential analysis, we find out for which sought-after and relevant topics, keywords and challenges with little competition, (a higher) visibility is still possible. The optimisation potential of the searchability, relevance and authority of your website is also explored. We find out where you can compete with your competitors and where you want to differentiate yourself. Your digital organic visibility potential (TARGET state) is derived from the results. We present the findings to you in a detailed report and presentation.
Searchability
Is it possible to eliminate all existing technical defects with your CMS or are there better solutions? What impact do the various problems have on your ranking?
Relevance
Which relevant topics, keywords and challenges are your target group looking for and how does your website rank there? Do you cover all important topics, keywords and challenges for your target group across the entire Customer Journey? Which (geographical) markets have additional digital organic visibility potential?
Authority
Can you push your website higher in search results through link building tactics and PR?
In this process step it is determined which concrete activities, with regard to searchability, relevance and authority, must be realised initially and continuously in order to fully achieve your SEO potential. In addition, KPIs are defined to be measured in order to be able to test the effectiveness of these activities.
Searchability
Within the scope of the searchability we determine which existing defects have to be eliminated and by which priority. We also check whether it makes sense to completely redesign the site.
Relevance
Within the framework of relevance, we determine which initial and ongoing activities can be used to optimise the existing content and website structure for keywords and topics. We also determine which content and which entry points need to be created. Finally, we check whether it makes sense to redesign the entire content strategy and website.
Authority
Within the framework of authority, we determine which concrete tactics must be executed initially and continuously in order to generate qualitative backlinks and eliminate toxic ones. In addition, we determine how PR must be proceeded for a long-term and scalable link building.
Scoping results in a concrete action and budget plan, as well as the necessary personnel resources. We prioritise the activities with the least effort and the greatest impact and influence on performance (visits, conversion, sales). Example: Low hanging fruits.
Searchability
Within the scope of the searchability, we determine with you which must-haves and nice-to-haves are to be repaired by whom. This depends on the effort and impact of the reparation of the respective problems, and your available budget.
Relevance
Within the framework of relevance, we determine which topics, keywords and challenges should make your website more visible first. A focus should be placed on keywords with a low ranking difficulty, a high search volume and a high purchase intention, or a high support to your business goals.
Authority
Within the framework of authority, we determine which link building measures and PR activities are to be carried out. A focus should be placed on low hanging fruits and back links from qualitative, trustworthy and topic-relevant sites with a high authority.
Basic
Suitable for:
Small SMEs or start-ups
Markets:
Switzerland
Languages:
German
Price:
from 5'000 EUR/CHF (one-time)
Standard
Suitable for:
SMEs or start-ups
Markets:
DACH
Languages:
German, English
Price:
from 8'000 EUR/CHF (one-time)
Premium
Suitable for:
Medium to large SMEs
Markets:
Global
Languages:
Multiple languages
Price:
from 10'000 EUR/CHF (one-time)
- Initial Tasks
- Ongoing Tasks
- Performance Measurement
The initial tasks include the optimisation or re-creation of the content and the technical basis of the website, as well as the online marketing processes after the initial tasks in the action plan. Either we take this over as an agency, in the sense of an SEO agency, or help you with the internal implementation.
Searchability
Within the scope of searchability, the relaunch or optimisation of the technical basis of the website is completed together or done for you.
Relevance
Within the scope of relevance, the relaunch, optimisation or expansion of the content, as well as the structure of the website, is completed together or done for you.
Authority
Within the scope of authority, the toxic backlinks are removed, low hanging fruits are picked and the PR department is trained for link building.
The execution of ongoing tasks ensures continuous expansion, customisation and optimisation on page and off page. It is based on the tasks defined in the action plan, the results of the performance measurement and changes to the website. Either we take over this as an agency, or help you with the internal implementation.
Searchability
The technical on-page optimisation is realised or accompanied within the scope of searchability. A/B tests and experiments are also carried out.
Relevance
Within the scope of relevance, the textual and structural on-page optimisation is realised or accompanied. Old and new content is optimised according to current best practices and up-to-date information, and expanded for Topic Clusters.
Authority
Within the scope of authority, the off-page optimisation with respect to backlinks is realised or accompanied. New link building possibilities are searched for, toxic backlinks are removed and the PR department is advised on link building.
During the performance measurement, a documented check of the rankings, qualified traffic, marketing objectives/KPIs, as well as their influence on the company objectives/KPIs, is carried out at regular intervals. Depending on the ROI, activities are expanded, deferred, modified or introduced. In addition, the SEO audit is repeated regularly.
Searchability
Within the scope of the searchability, the changes in ranking and traffic after the technical problems have been solved are examined, presented and, if necessary, new activities are defined.
Relevance
Within the scope of relevance, the change in ranking (height and new keywords) and traffic after keyword and structure optimisation is examined, presented and, if necessary, new activities are defined.
Authority
Within the framework of authority, the change in ranking, traffic and authority of the website after the generation of new and the removal of toxic backlinks is investigated, displayed and, if necessary, new activities are defined.
Basic
Suitable for:
Companies who have their own resources. BEE helps with the management and control of the activities.
Markets:
Global, DACH, Switzerland
Languages:
Multiple languages
Cost depends on:
Number of pages, markets, languages, CMS, goals
Price:
From 1'500 CHF / month (incl. tool licenses)
Standard
Suitable for:
Companies who have limited resources. BEE implements all activities together with your team.
Markets:
Global, DACH, Switzerland
Languages:
Multiple languages
Cost depends on:
Number of pages, markets, languages, CMS, goals
Price:
From 2'000 CHF / month (incl. licenses of the tools)
Premium
Suitable for:
Companies who have few resources and want to outsource everything to BEE and its partners.
Markets:
Global, DACH, Switzerland
Languages:
Multiple languages
Cost depends on:
Number of pages, markets, languages, CMS, goals
Price:
From 2'500 CHF / month (incl. licenses of the tools)
FAQ
Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us.
FAQ
Any questions? Here we have listed the most frequently asked questions in this context. If you still have an unanswered burning question, please feel free to contact us
How long does it take until I am successful with SEO?
According to Google, it usually takes four months to a year from the implementation of the first SEO activities to the first broad-based positive results. With the implementation of low hanging fruits, however, the first successes can be celebrated early on. As with inbound marketing, SEO marketing is about achieving sustainable and long-term goals.
Why should I hand over my SEO project to BEE?
Within our scope of work, BEE focuses on research-based, performance-oriented and holistic approaches. We are enthusiastic about new technologies and constantly on the lookout for the best practical solution for customer challenges. Let us prove it and try it out!
How long is SEO still relevant for good rankings?
According to prominent SEO expert Rand Fishkin, SEO will remain highly relevant for at least another 10 years. Currently, the interest and use of this marketing tool is growing, especially in languages other than English and long tail and middle keywords.
How does SEO work and how can I learn it?
Basically, SEO is not particularly difficult to learn. It is a quite simple and easily understandable subject. Google and other agencies publish recommendations for actions and best practices. In addition, there are numerous interesting resources on this topic such as blog articles, webinars and books. We are happy to bring this topic closer to you and your company through training and learning sessions.
For which websites and companies is it suitable?
As soon as your website serves not only as a business card, but as a means to attract visitors through content for customer acquisition - the use of SEO is recommended. Especially small companies, start-ups, niche providers and local businesses, which do not have the budget for far-reaching advertising, have the chance to rank high with interesting and search engine optimised content, and to lead new visitors to their website.
What exactly is your approach to SEO marketing?
Our task is to conduct analyses, uncover your visibility potential and give recommendations for actions that will achieve this potential. The implementation of these instructions is realised by the web developers, copywriters and PR specialists of your company, our agency or another partner. We accompany this implementation and check its effectiveness.
Can you give me a guarantee to achieve my goals?
Unfortunately, a high ranking on various topics and keywords cannot be guaranteed. In SEO marketing there are simply too many variables like Google algorithm updates, competitor activities and the constant addition of new pages in the search engine index. However, we will make a sincere effort to document and justify each of our efforts and their impact.
In what circumstances is the use of it most useful?
In general, it makes the most sense to think about SEO and SEO marketing when creating the website and to always coordinate SEO activities with other marketing instruments such as paid ads. Even later, optimisations still make sense in this respect, but they will no longer be as effective and will require much more effort than before.
Our HubSpot Services
With the powerful tool "Content Strategy" HubSpot supports marketers in optimising their websites according to topics. In addition, the HubSpot CMS offers an optimal technical basis for your website. We help you to create Topic Clusters in HubSpot and do a technical audit of the CMS.
The BEE.Services
Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.
BEE.STRATEGY
You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.
BEE.SEO
In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.
BEE.BRANDING
Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!
BEE.CAMPAIGNS
We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.
BEE.WEBSITE
Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.
BEE.PERFORMANCE MARKETING
AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.
BEE.HUBSPOT
We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.
BEE.Blog
We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider!