--- title: BEE Digital Branding | More success through clear brand positioning | BEE description: Digital Branding - Turn your company into a strong brand with character - unique and unmistakable. With BEE Services image: https://www.bee.digital/hubfs/Logo/final_bee_logo_big_dark.png --- Website [![BEE_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital) - Services - HubSpot - Resources - [Pricing](https://offers.bee.digital/bee-growth-pricing) - About BEE [Contact now](https://offers.bee.digital/en/contact) - #### Digital Marketing We help you to use your digital potential. For a strong positioning, more visibility and more leads. - [Branding & Positioning](https://www.bee.digital/en/brand-positioning) - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website) - [Webdesign](https://www.bee.digital/en/webdesign-provider) - [UX-Design](https://www.bee.digital/en/ux-design) - [Performance Marketing](https://www.bee.digital/en/performance-marketing) - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing) - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service) #### Get Growth ready With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team. - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap) - [Market Entry](https://www.bee.digital/en/market-entry-german) - [Potential Analysis](https://offers.bee.digital/potential-analysis-request) #### Industries We transform your challenges into opportunities through the experience we have gained from projects in these industries. - [Manufacturing](https://www.bee.digital/en/manufactuers) - [IT Services](https://www.bee.digital/en/it-providers) - [Software Providers](https://www.bee.digital/en/sw-providers) - [Banking](https://www.bee.digital/en/banking) - [SaaS Company](https://www.bee.digital/en/saas) - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider) - [Consulting](https://www.bee.digital/en/consulting) - #### HubSpot Services As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps. - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service) - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check) #### HubSpot Thought Leader As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise. - [HubSpot User Group](https://events.hubspot.com/zurich/) - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland) - [HubSpot Community](https://community.hubspot.com/) #### HubSpot Solutions The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS. - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/) - #### BEE.Blog Knowledge around digital marketing, digital sales, technology, data intelligence and employees. - [Blog](https://www.bee.digital/en/blog) #### Knowledge Base Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download. - [Guides & Topics](https://www.bee.digital/en/guides) - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets) - [FAQ](https://wiki.bee.digital/en) - [Videos & Webinars](https://www.bee.digital/en/growth-videos) #### What is inbound? The most effective way to successfully combine digital marketing and digital sales. - [What is Inbound?](https://www.bee.digital/en/inbound) - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing) - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales) - #### BEE.Team The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world. - [More about BEE](https://www.bee.digital/en/growth-partner) #### References More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth. - [To the references](https://www.bee.digital/en/references) - [To the testimonials](https://www.bee.digital/en/testimonials) #### Invest Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens. - [Learn more](https://www.bee.digital/en/investors) #### We're hiring Become a BEE.Performer! Are you ready for your own transformation? - [Apply now](https://www.bee.digital/en/digital-jobs) EN - [DE](https://www.bee.digital/markenpositionierung) English # Digital Branding ### Make your company a strong brand with character - unique and unmistakable [Schedule a meeting](https://www.bee.digital/en/brand-positioning#call) ![Branding_hero_v2](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/Branding_hero_v2.png?width=1385&height=1130&name=Branding_hero_v2.png) ## Why is strong branding critical to success? A brand makes a promise. Customers who can trust that the brand promise will be kept will remain loyal to the provider in the long term. This reduces the marketing effort - and saves time and money. Building a strong brand through clear brand positioning is the smartest path to success. A brand offers the user: ### Safety & Orientation In a consumer world, characterised by a flood of information, the quality and continuity of a brand offer reassurance and orientation when it comes to purchasing decisions. The real power of the brand lies in its established self-evidence. ### Experience & Belonging Brands perform important psychological functions. They reflect the spirit of the times, convey experience, trigger emotions and enable people to belong to groups. A symbol of something special that people like to belong to. ### Transparency & values Without brands, our lives would be more complicated and monotonous. Especially in uncertain times, the values that brands stand for are more in demand than ever. ## For whom does digital branding fit? If you can identify with any of the following tasks and challenges, BEE Digital Branding is a good fit for you. - Re-positioning - Re-branding - New customers & employees - Outdated web pages ## How do you create successful digital branding? When building a strong brand, different disciplines must mesh. We use these competencies for branding, brand positioning and a differentiating visual and verbal image: - Analysis of brand and competition - Creative guiding idea - Digital strategy - Corporate design - Analysis of digital potential ## The 12 influencing factors of brand positioning The development of a clear and successful brand positioning requires the consideration of different parameters. Which of the following influencing variables are relevant for you depends on the business purpose, the orientation as well as the corporate goals. Together, we determine the factors that are important for your company and then work them out: Market & Competition **In which world does your brand operate?** Analysis of market size and dynamics, number of competitors, range of services, key trends and potential risks. Roof brand architecture **How do your brands fit together into a coherent umbrella brand architecture?** Creation of an overview with clear differentiation in the form of a template for your presentations. Strategic Business Areas **What business units is your company divided into?** Segmentation into units that are as autonomous and independent of each other as possible so that they can be managed in strategic isolation from each other. SWOT **Compilation of strengths and weaknesses, opportunities and threats of your brand.** SWOT analysis for your company, positioning and company strategy, creating an overview in a template for your presentations. Core competencies & benefits **What services distinguish your company?** Clearly define your main competencies and determine the services that make you interesting for your target customers. Tagline / Claim **Your unique selling proposition in one short sentence!** Clearly define your unique selling proposition and formulate it in a single sentence that picks up all buyer personas. Brands vision **What reality do you want to achieve through the organisation's work?** Definition of a vision statement that states what is to be achieved through the company's development in the future. The vision has an internal orientation. [![What motivates us](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/1765345/interactive-96661411043.png)](https://www.bee.digital/hs/cta/wi/redirect?encryptedPayload=AVxigLJKd2QHXFxfP9%2FMnSidlN65Bx2%2B3wA1YK6z5ss7RcJjeSztErLN7Vl225iV%2BGZNXyApxEMMDzrWxCYHwJTtMJR4BFa5bQBWpkblBb8BsLSSFGHJJQBhAHgYYU0xzFXXkcWoyY5umHb4pONbKkHyM6grVsJ%2ByIOoLARwYzRrEEGuKmJwPHaASPWUcOU%3D&webInteractiveContentId=96661411043&portalId=1765345) Brand's mission **Mission Statement: Who are you and what do you do?** Develop a memorable description of your purpose: Why does your organisation exist (WHY)? How do you make the brands vision a reality (HOW)? What does the customer get out of it? The mission has an external function. Target groups & target persons **Who are your customers and what are their "pains & gains"?** Analysis and development of a clear segmentation, exact definition of target groups and target persons of your brand. Positioning matrix **How does your brand position itself against your competitors?** Determining the trajectory of your brand - today and in the future. Mapping in a matrix that shows the positioning of your brand in its dimensions vis-à-vis your competitors. Brand values **What do your customers associate with your brand?** Defining the brand values, attributes and perceptions that create a unique and distinctive brand identity. USP & User Promise **Your USP and more: What makes your brand unique for your customers?** Elaboration of the subjective and objective benefits that your customers experience through your brand, your products, your services and your services. ## What does digital branding cost? This depends on which of the 12 parameters are relevant for your company and how elaborate their elaboration is. In the first consultation, we clarify these key data and prepare a cost estimate directly afterwards. Basic **Suitable for:** Solopreneurs, small SMEs or startups, low budget but internal resources available for implementation. **Acceptance: Done by you** We provide you with all the knowledge you need to develop your positioning. In work sessions with a limited number of participants, we coach you in the implementation and give you valuable tips and tricks.   **Basic** CHF/EUR**from 5'000.-** Professional **Suitable for:** Medium-sized SMEs or scale-ups, limited budget, sufficient internal resources to supply and partially elaborate digital branding. **Assumption: Done with you** You have up to 3 business units and operate in one language region. First and foremost, we want to identify your Digital Potential in order to design your Digital Brand and Sales Strategy. In several work sessions we develop your unique positioning.   **Professional** CHF/EUR**from 15'000.-** Premium **Suitable for:** Medium to large SMEs or start-ups, budget with cost ceiling, no internal resources available for partial elaboration of your digital branding. **Assumption: Done for you** You have several business units and are active in several language regions. First and foremost, we would like to identify your digital potential in order to design your digital brand strategy. In several work sessions we develop your unique positioning and visual identity.   **Premium** CHF/EUR**on request** [Request a quote](https://www.bee.digital/en/brand-positioning#call) ## In position for growth! Differentiating and authentic: This is how your digital branding is created ## Step 1: Assesment & Scoping We get to know your company, your market, your goals. In a work session at the BEE.Hive, we determine what needs to be developed for your digital strategy, what is already available, what resources you can contribute. Afterwards, you will receive an offer. ## Step 2: Kick-off & Roadmap In a kick-off work session, we define your expectations, goals, responsibilities, and timelines and record them in a roadmap. The goal is always in sight: bringing brand and people together. ## Step 3: Analysis & Potential Analysing your brand and your competitors' marketing strategy reveals the "inbound readiness" of your digital presence and how your competitors operate. Market size, market dynamics, performance, key trends and risks play a role. We analyse your brand, market environment, competitors, findability, relevance and authority - and track down your full potential. ## Step 4: Working sessions In one or two work sessions with your entire management team, we guide you to your unique positioning. We interview each participant in advance and provide all the information needed to prepare for the sessions. You leave the work sessions with a concrete result: Your authentic and differentiating positioning. ## Step 5: Concept visual appearance Your sharpened positioning is the starting signal for our creative work. We develop your verbal identity and your visual identity. First, we formulate a creative central idea and then create the appropriate key visuals and claims - tailored to your new positioning.  ## Step 6: Implementation We translate the concept into real digital brand experiences: Your new or revamped website is created, your digital marketing and sales strategy is built, your kick-off lead campaign is kicked in. We document each subsequent step for success monitoring using KPIs to achieve the lofty goals. Because digital branding is a means to an end - and that end is GROWTH. ## See how we work Your website is a window to the soul of your business. With your web design, you create an impression - or scare your visitors away. In over 50 websites we've redesigned, we prioritize innovation combined with inbound and growth best practices for top results. Here are a few impressions of what we've done for our clients: ![bee_case_ambitslider](https://www.bee.digital/hs-fs/hubfs/Website/img/website%20bilder/beewebsite/bee_case_ambitslider.jpg?width=1088&height=4632&name=bee_case_ambitslider.jpg) ![bee_case_netrics](https://www.bee.digital/hs-fs/hubfs/Website/img/website%20bilder/beewebsite/bee_case_netrics.jpg?width=1088&height=4632&name=bee_case_netrics.jpg) ![webdesign-bsp-HSE-full-1](https://www.bee.digital/hs-fs/hubfs/Websitebilder/webdesign-bsp-HSE-full-1.jpg?width=1088&height=2787&name=webdesign-bsp-HSE-full-1.jpg) ![webdesign-bsp-possover-full](https://www.bee.digital/hs-fs/hubfs/Websitebilder/webdesign-bsp-possover-full.jpg?width=1088&height=3783&name=webdesign-bsp-possover-full.jpg) ![webdesign-bsp-muellerpaparis-full](https://www.bee.digital/hs-fs/hubfs/Websitebilder/webdesign-bsp-muellerpaparis-full.jpg?width=1088&height=3965&name=webdesign-bsp-muellerpaparis-full.jpg) ![webdesign-bsp-rademacher-full](https://www.bee.digital/hs-fs/hubfs/Websitebilder/webdesign-bsp-rademacher-full.jpg?width=1088&height=3398&name=webdesign-bsp-rademacher-full.jpg) ### Customer testimonials The positive feedback from our customers spurs us on to keep growing together. Giving and receiving feedback is part of the BEE.culture. Constructive criticism is just as valuable to us as praise. Because different perspectives move us all forward - as a team and as people. ## After defining your brand positioning, what's the next step? Your brand does not position itself on its own. To establish it successfully, targeted measures must be implemented. BEE supports you in this process with the following services: Digital Marketing & Sales Strategy Maximising growth requires an in-depth understanding of all channels and measures as well as their interactions. As an independent agency, we focus on your strategy and determine all steps and measures necessary to achieve your goals - fact-based and number-driven. [![To the Strategy Service](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/1765345/interactive-96664693723.png)](https://www.bee.digital/hs/cta/wi/redirect?encryptedPayload=AVxigLLr7C3Z1SGdtzrJfj4YruDbbmGAk6c1AYx6X%2FQNQ6BnM7Gjg81MjE6B81Qie4YVq5u1Hp0X8pOUnCRkxU5e94L8rDt6ocTBgdAHn7uVaU%2BhWRsxDs%2F%2BMoEykkN9rgbJN06swffJL0EyAcTw06xfzy4Cb6z6R%2FnI9A4pf8xDeARwsQNfQARv%2F4KvFRSjHnZR&webInteractiveContentId=96664693723&portalId=1765345) Marketing & Sales Campaigns We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define in advance. KPIs, goals and dashboards are an integral part of making the success of a campaign measurable. We use the insights of each campaign on the market and the behaviour of the target persons for ongoing optimisation. [![To the Campaigns Service](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/1765345/interactive-96661411017.png)](https://www.bee.digital/hs/cta/wi/redirect?encryptedPayload=AVxigLKwle74IlKJeDpbtYv3ie99w6UeeENsJLSMC6jV%2BWHb3S5Q8ufccqkrPe7jZkH80NowcXOnvSuOxfqVVWLyMLVjBGs7J3WlD7d1qqlNTi6OVwuS%2Frv8SWvtnpqKzkTr62mcLsvKeYbvX6bEoSZaIQ%2F03KkeKyjsqm8jYIn9vmzGqbACF3SX7uy%2F0RKRukRxKZE%3D&webInteractiveContentId=96661411017&portalId=1765345) Search engine optimisation In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure the SEO successes. [![To the SEO Service](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/1765345/interactive-96650682607.png)](https://www.bee.digital/hs/cta/wi/redirect?encryptedPayload=AVxigLLVla6vAAm%2BuRVxj5C%2BTlGU%2FlY7qvKLBdN5zNCjSvjrtREpd2lMTdXKuDQKoacVYVpBW8pMi0b35KTD0Dmzafout0aAMmiULxAjDLkanXpMh7Jhw6KuPX10o70nvsMuOWZoGQFgxVSbPanQIgI2WcMFUx%2BDmO7ZNFkklWiYSHuqou5eOaqW9dWiig%3D%3D&webInteractiveContentId=96650682607&portalId=1765345) Digital potential analysis You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant for you in the right strategy. Then we shake it up step by step. [![To the Analyse Service](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/1765345/interactive-96661411056.png)](https://www.bee.digital/hs/cta/wi/redirect?encryptedPayload=AVxigLLSvdPHIg3B6d%2BJ07uWbnUYoPjwEoO0LBq81NEJ06hvPAN5yx5xihLiFK6AIb00aGUMp36pBudDti6I%2B%2FpQbCqleuae9cYHubjtytvcFOfemoVzXWEqMz4LnvTLbSkj7CF6IWr9DJRGB1psG8XVy4FWRTgvYhthsnwj3F5vURH3yqIaWCJadTseyZacWbdJlM9ZlcF1wEA%3D&webInteractiveContentId=96661411056&portalId=1765345) ## To more leads and traffic with an optimised website See now ![arrowtest1](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/arrowtest1.png?width=173&height=275&name=arrowtest1.png) ![CTA_branding](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/CTA_branding.png?width=435&height=500&name=CTA_branding.png) ## Schedule a meeting 100+ large and small companies have already started with BEE. Arrange a non-binding meeting. We'll talk about your requirements and find the right pricing model for your growth goals. ## More about digital branding at the BEE.Blog We believe in the power of transformation. Sustainable growth and positive development can only be achieved if we constantly change ourselves. We encourage this change in people as well as in companies. For more performance and profitable growth!  ### [April 13, 2023 Orange is the new black: 5 Branding Design Highlights](https://www.bee.digital/en/blog/orange-is-the-new-black) BEE Digital Growth AG The Circle 60 8058 Zürich [info@bee.digital](mailto:info@bee.digital)  [+41 43 336 90 00](tel:0041433369000) BEE Digital Growth GmbH Relenbergstraße 6 D - 70174 Stuttgart [info@bee.digital](mailto:info@bee.digital)  [+49 711 49010128](tel:004971149010128) [![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound) [![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/) [![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/) [![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN) [![t4v_logo_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/) Our BEE News © 2026 BEE Digital Growth AG. 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