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Digital Marketing
We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Get Growth ready
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
Industries
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
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HubSpot Services
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
HubSpot Thought Leader
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
HubSpot Solutions
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
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BEE.Blog
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Knowledge Base
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
What is inbound?
The most effective way to successfully combine digital marketing and digital sales.
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BEE.Team
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
References
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Invest
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
We're hiring
Become a BEE.Performer! Are you ready for your own transformation?
Digital Branding
Make your company a strong brand with character - unique and unmistakable
Why is strong branding critical to success?
Safety & Orientation
In a consumer world, characterised by a flood of information, the quality and continuity of a brand offer reassurance and orientation when it comes to purchasing decisions. The real power of the brand lies in its established self-evidence.
Experience & Belonging
Brands perform important psychological functions. They reflect the spirit of the times, convey experience, trigger emotions and enable people to belong to groups. A symbol of something special that people like to belong to.
Transparency & values
Without brands, our lives would be more complicated and monotonous. Especially in uncertain times, the values that brands stand for are more in demand than ever.
For whom does digital branding fit?
If you can identify with any of the following tasks and challenges, BEE Digital Branding is a good fit for you.
- Re-positioning
- Re-branding
- New customers & employees
- Outdated web pages
How do you create successful digital branding?
When building a strong brand, different disciplines must mesh. We use these competencies for branding, brand positioning and a differentiating visual and verbal image:
- Analysis of brand and competition
- Creative guiding idea
- Digital strategy
- Corporate design
- Analysis of digital potential
The 12 influencing factors of brand positioning
Market & Competition
In which world does your brand operate?
Analysis of market size and dynamics, number of competitors, range of services, key trends and potential risks.
Roof brand architecture
How do your brands fit together into a coherent umbrella brand architecture?
Creation of an overview with clear differentiation in the form of a template for your presentations.
Strategic Business Areas
What business units is your company divided into?
Segmentation into units that are as autonomous and independent of each other as possible so that they can be managed in strategic isolation from each other.
SWOT
Compilation of strengths and weaknesses, opportunities and threats of your brand.
SWOT analysis for your company, positioning and company strategy, creating an overview in a template for your presentations.
Core competencies & benefits
What services distinguish your company?
Clearly define your main competencies and determine the services that make you interesting for your target customers.
Tagline / Claim
Your unique selling proposition in one short sentence!
Clearly define your unique selling proposition and formulate it in a single sentence that picks up all buyer personas.
Brands vision
What reality do you want to achieve through the organisation's work?
Definition of a vision statement that states what is to be achieved through the company's development in the future. The vision has an internal orientation.
Brand's mission
Mission Statement: Who are you and what do you do?
Develop a memorable description of your purpose: Why does your organisation exist (WHY)? How do you make the brands vision a reality (HOW)? What does the customer get out of it? The mission has an external function.
Target groups & target persons
Who are your customers and what are their "pains & gains"?
Analysis and development of a clear segmentation, exact definition of target groups and target persons of your brand.
Positioning matrix
How does your brand position itself against your competitors?
Determining the trajectory of your brand - today and in the future. Mapping in a matrix that shows the positioning of your brand in its dimensions vis-à-vis your competitors.
Brand values
What do your customers associate with your brand?
Defining the brand values, attributes and perceptions that create a unique and distinctive brand identity.
USP & User Promise
Your USP and more: What makes your brand unique for your customers?
Elaboration of the subjective and objective benefits that your customers experience through your brand, your products, your services and your services.
What does digital branding cost?
Suitable for:
Solopreneurs, small SMEs or startups, low budget but internal resources available for implementation.
Acceptance: Done by you
We provide you with all the knowledge you need to develop your positioning. In work sessions with a limited number of participants, we coach you in the implementation and give you valuable tips and tricks.
Suitable for:
Medium-sized SMEs or scale-ups, limited budget, sufficient internal resources to supply and partially elaborate digital branding.
Assumption: Done with you
You have up to 3 business units and operate in one language region. First and foremost, we want to identify your Digital Potential in order to design your Digital Brand and Sales Strategy. In several work sessions we develop your unique positioning.
Suitable for:
Medium to large SMEs or start-ups, budget with cost ceiling, no internal resources available for partial elaboration of your digital branding.
Assumption: Done for you
You have several business units and are active in several language regions. First and foremost, we would like to identify your digital potential in order to design your digital brand strategy. In several work sessions we develop your unique positioning and visual identity.
In position for growth!
Differentiating and authentic: This is how your digital branding is created
Step 1: Assesment & Scoping
We get to know your company, your market, your goals. In a work session at the BEE.Hive, we determine what needs to be developed for your digital strategy, what is already available, what resources you can contribute. Afterwards, you will receive an offer.
Step 2: Kick-off & Roadmap
In a kick-off work session, we define your expectations, goals, responsibilities, and timelines and record them in a roadmap. The goal is always in sight: bringing brand and people together.
Step 3: Analysis & Potential
Analysing your brand and your competitors' marketing strategy reveals the "inbound readiness" of your digital presence and how your competitors operate. Market size, market dynamics, performance, key trends and risks play a role. We analyse your brand, market environment, competitors, findability, relevance and authority - and track down your full potential.
Step 4: Working sessions
In one or two work sessions with your entire management team, we guide you to your unique positioning. We interview each participant in advance and provide all the information needed to prepare for the sessions. You leave the work sessions with a concrete result: Your authentic and differentiating positioning.
Step 5: Concept visual appearance
Your sharpened positioning is the starting signal for our creative work. We develop your verbal identity and your visual identity. First, we formulate a creative central idea and then create the appropriate key visuals and claims - tailored to your new positioning.
Step 6: Implementation
We translate the concept into real digital brand experiences: Your new or revamped website is created, your digital marketing and sales strategy is built, your kick-off lead campaign is kicked in. We document each subsequent step for success monitoring using KPIs to achieve the lofty goals. Because digital branding is a means to an end - and that end is GROWTH.
See how we work
BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.
"Roberto Pertoldi
Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!
"Jürg Achermann
The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.
"Patrick Widler
We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
"Giles Magnin
BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!
"Michael Eggimann
Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment
"Andrea Pigatti
We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.
"Ralph Hartmeier
I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.
"Manuel Hartmann
After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.
"Joël L. Capt
As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.
"Diana Klein
Customer testimonials
The positive feedback from our customers spurs us on to keep growing together.
Giving and receiving feedback is part of the BEE.culture. Constructive criticism is just as valuable to us as praise. Because different perspectives move us all forward - as a team and as people.
After defining your brand positioning, what's the next step?
Your brand does not position itself on its own. To establish it successfully, targeted measures must be implemented. BEE supports you in this process with the following services:
Digital Marketing & Sales Strategy
Maximising growth requires an in-depth understanding of all channels and measures as well as their interactions. As an independent agency, we focus on your strategy and determine all steps and measures necessary to achieve your goals - fact-based and number-driven.
Marketing & Sales Campaigns
We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define in advance. KPIs, goals and dashboards are an integral part of making the success of a campaign measurable. We use the insights of each campaign on the market and the behaviour of the target persons for ongoing optimisation.
Search engine optimisation
In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure the SEO successes.
Digital potential analysis
You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant for you in the right strategy. Then we shake it up step by step.
Schedule a meeting
100+ large and small companies have already started with BEE.
Arrange a non-binding meeting. We'll talk about your requirements and find the right pricing model for your growth goals.
More about digital branding at the BEE.Blog
We believe in the power of transformation. Sustainable growth and positive development can only be achieved if we constantly change ourselves. We encourage this change in people as well as in companies. For more performance and profitable growth!