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Digital Branding

Make your company a strong brand with character - unique and unmistakable


Why is strong branding critical to success?

A brand makes a promise. Customers who can trust that the brand promise will be kept will remain loyal to the provider in the long term. This reduces the marketing effort - and saves time and money. Building a strong brand through clear brand positioning is the smartest path to success. A brand offers the user:

Safety & Orientation

In a consumer world, characterised by a flood of information, the quality and continuity of a brand offer reassurance and orientation when it comes to purchasing decisions. The real power of the brand lies in its established self-evidence.

Experience & Belonging

Brands perform important psychological functions. They reflect the spirit of the times, convey experience, trigger emotions and enable people to belong to groups. A symbol of something special that people like to belong to.

Transparency & values

Without brands, our lives would be more complicated and monotonous. Especially in uncertain times, the values that brands stand for are more in demand than ever.

For whom does digital branding fit?

If you can identify with any of the following tasks and challenges, BEE Digital Branding is a good fit for you.

  • Re-positioning
  • Re-branding
  • New customers & employees
  • Outdated web pages

How do you create successful digital branding?

When building a strong brand, different disciplines must mesh. We use these competencies for branding, brand positioning and a differentiating visual and verbal image:

  • Analysis of brand and competition
  • Creative guiding idea
  • Digital strategy
  • Corporate design
  • Analysis of digital potential

The 12 influencing factors of brand positioning

The development of a clear and successful brand positioning requires the consideration of different parameters. Which of the following influencing variables are relevant for you depends on the business purpose, the orientation as well as the corporate goals. Together, we determine the factors that are important for your company and then work them out:

Market & Competition

Roof brand architecture

Strategic Business Areas


Core competencies & benefits

Tagline / Claim

Brands vision

Brand's mission

Target groups & target persons

Positioning matrix

Brand values

USP & User Promise

What does digital branding cost?

This depends on which of the 12 parameters are relevant for your company and how elaborate their elaboration is. In the first consultation, we clarify these key data and prepare a cost estimate directly afterwards.

Suitable for:
Solopreneurs, small SMEs or startups, low budget but internal resources available for implementation.

Acceptance: Done by you
We provide you with all the knowledge you need to develop your positioning. In work sessions with a limited number of participants, we coach you in the implementation and give you valuable tips and tricks.


CHF/EURfrom 5'000.-

Suitable for:
Medium-sized SMEs or scale-ups, limited budget, sufficient internal resources to supply and partially elaborate digital branding.

Assumption: Done with you
You have up to 3 business units and operate in one language region. First and foremost, we want to identify your Digital Potential in order to design your Digital Brand and Sales Strategy. In several work sessions we develop your unique positioning.


CHF/EURfrom 15'000.-

Suitable for:
Medium to large SMEs or start-ups, budget with cost ceiling, no internal resources available for partial elaboration of your digital branding.

Assumption: Done for you
You have several business units and are active in several language regions. First and foremost, we would like to identify your digital potential in order to design your digital brand strategy. In several work sessions we develop your unique positioning and visual identity.


CHF/EURon request

In position for growth!

Differentiating and authentic: This is how your digital branding is created

Step 1: Assesment & Scoping

We get to know your company, your market, your goals. In a work session at the BEE.Hive, we determine what needs to be developed for your digital strategy, what is already available, what resources you can contribute. Afterwards, you will receive an offer.

Step 2: Kick-off & Roadmap

In a kick-off work session, we define your expectations, goals, responsibilities, and timelines and record them in a roadmap. The goal is always in sight: bringing brand and people together.

Step 3: Analysis & Potential

Analysing your brand and your competitors' marketing strategy reveals the "inbound readiness" of your digital presence and how your competitors operate. Market size, market dynamics, performance, key trends and risks play a role. We analyse your brand, market environment, competitors, findability, relevance and authority - and track down your full potential.

Step 4: Working sessions

In one or two work sessions with your entire management team, we guide you to your unique positioning. We interview each participant in advance and provide all the information needed to prepare for the sessions. You leave the work sessions with a concrete result: Your authentic and differentiating positioning.

Step 5: Concept visual appearance

Your sharpened positioning is the starting signal for our creative work. We develop your verbal identity and your visual identity. First, we formulate a creative central idea and then create the appropriate key visuals and claims - tailored to your new positioning. 

Step 6: Implementation

We translate the concept into real digital brand experiences: Your new or revamped website is created, your digital marketing and sales strategy is built, your kick-off lead campaign is kicked in. We document each subsequent step for success monitoring using KPIs to achieve the lofty goals. Because digital branding is a means to an end - and that end is GROWTH.

See how we work

Your website is a window to the soul of your business. With your web design, you create an impression - or scare your visitors away. In over 50 websites we've redesigned, we prioritize innovation combined with inbound and growth best practices for top results. Here are a few impressions of what we've done for our clients:

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.


Roberto Pertoldi


Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!


Jürg Achermann


The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.


Patrick Widler


We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!


Giles Magnin


BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!


Michael Eggimann


Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment


Andrea Pigatti


We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.


Ralph Hartmeier


I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.


Manuel Hartmann


After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.


Joël L. Capt


As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.


Diana Klein

Customer testimonials

The positive feedback from our customers spurs us on to keep growing together.

Giving and receiving feedback is part of the BEE.culture. Constructive criticism is just as valuable to us as praise. Because different perspectives move us all forward - as a team and as people.

After defining your brand positioning, what's the next step?

Your brand does not position itself on its own. To establish it successfully, targeted measures must be implemented. BEE supports you in this process with the following services:

Digital Marketing & Sales Strategy

Marketing & Sales Campaigns

Search engine optimisation

Digital potential analysis

To more leads and traffic with an optimised website


Schedule a meeting

100+ large and small companies have already started with BEE.

Arrange a non-binding meeting. We'll talk about your requirements and find the right pricing model for your growth goals.

More about digital branding at the BEE.Blog

We believe in the power of transformation. Sustainable growth and positive development can only be achieved if we constantly change ourselves. We encourage this change in people as well as in companies. For more performance and profitable growth!