--- title: What is Inbound | BEE description: What is inbound? We explain how you can increase your traffic, generate leads, win customers and inspire job applicants with the inbound methodology. image: https://www.bee.digital/hubfs/Logo/final_bee_logo_big_dark.png --- Website [![BEE_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital) - Services - HubSpot - Resources - [Pricing](https://offers.bee.digital/bee-growth-pricing) - About BEE [Contact now](https://offers.bee.digital/en/contact) - #### Digital Marketing We help you to use your digital potential. For a strong positioning, more visibility and more leads. - [Branding & Positioning](https://www.bee.digital/en/brand-positioning) - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website) - [Webdesign](https://www.bee.digital/en/webdesign-provider) - [UX-Design](https://www.bee.digital/en/ux-design) - [Performance Marketing](https://www.bee.digital/en/performance-marketing) - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing) - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service) #### Get Growth ready With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team. - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap) - [Market Entry](https://www.bee.digital/en/market-entry-german) - [Potential Analysis](https://offers.bee.digital/potential-analysis-request) #### Industries We transform your challenges into opportunities through the experience we have gained from projects in these industries. - [Manufacturing](https://www.bee.digital/en/manufactuers) - [IT Services](https://www.bee.digital/en/it-providers) - [Software Providers](https://www.bee.digital/en/sw-providers) - [Banking](https://www.bee.digital/en/banking) - [SaaS Company](https://www.bee.digital/en/saas) - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider) - [Consulting](https://www.bee.digital/en/consulting) - #### HubSpot Services As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps. - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service) - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check) #### HubSpot Thought Leader As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise. - [HubSpot User Group](https://events.hubspot.com/zurich/) - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland) - [HubSpot Community](https://community.hubspot.com/) #### HubSpot Solutions The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS. - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/) - #### BEE.Blog Knowledge around digital marketing, digital sales, technology, data intelligence and employees. - [Blog](https://www.bee.digital/en/blog) #### Knowledge Base Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download. - [Guides & Topics](https://www.bee.digital/en/guides) - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets) - [FAQ](https://wiki.bee.digital/en) - [Videos & Webinars](https://www.bee.digital/en/growth-videos) #### What is inbound? The most effective way to successfully combine digital marketing and digital sales. - [What is Inbound?](https://www.bee.digital/en/inbound) - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing) - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales) - #### BEE.Team The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world. - [More about BEE](https://www.bee.digital/en/growth-partner) #### References More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth. - [To the references](https://www.bee.digital/en/references) - [To the testimonials](https://www.bee.digital/en/testimonials) #### Invest Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens. - [Learn more](https://www.bee.digital/en/investors) #### We're hiring Become a BEE.Performer! Are you ready for your own transformation? - [Apply now](https://www.bee.digital/en/digital-jobs) EN - [DE](https://www.bee.digital/inbound) English # What is Inbound? Inbound is a new way to successfully combine marketing and sales. With digital content that is specifically tailored to the current needs of your prospects and customers, your target customers can more easily become aware of your brand online. We reinforce this effect through real and meaningful communication with the target customer. At the same time, we work in the background with highly effective technology and methodology that can be easily adapted to new inbound projects. [Schedule a meeting](https://www.bee.digital/en/inbound#call) ![Branding_hero_v2](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/Branding_hero_v2.png?width=1385&height=1130&name=Branding_hero_v2.png) ## Why do we use the inbound methodology? After many years of experience with impersonal, unstructured, poorly measurable and expensive marketing activities, we have discovered the inbound philosophy for ourselves - and our customers. For us, inbound is the most modern and future-oriented method to create unique, personal and digital experiences in an efficient way, and also to ensure measurability of investments. #### Inbound Marketing Inbound marketing is the answer to the buying behaviour of modern customers in the digital age. With the inbound methodology, you increase your website traffic, continuously generate leads, improve your sales success and strengthen customer loyalty.Conventional outbound measures aim at forcing the attention of as many people as possible and as often as possible. This is perceived as intrusive and annoying by the user.Inbound marketing activities, on the other hand, are designed to attract the attention of the right target persons - exactly when they are already looking for the solution to their challenge. They help the user in every phase of the purchasing process until he can make his purchase decision.Unobtrusive. Continuous. Attractive. Simply Inbound! #### Inbound Sales Ziel dieser auf das moderne Kaufverhalten der Kunden angepassten Vertriebsphilosophie und Methodik ist es, den potenziellen Käufer ohne disruptive und störende Massnahmen durch alle Kaufentscheidungsphasen zu führen.Die Priorität liegt auf der Identifizierung der Bedürfnisse, um dem Interessenten die passenden Lösungen in beratender Form anbieten zu können. Die Zielpersonen entscheiden sich auf Basis dieser hilfreichen Information völlig frei für den Kauf.Durch intelligente Software wird ein Interessent schrittweise zum kaufbereiten Interessenten aufgebaut, der dann an den Sales übergeben wird. Die Inbound Sales Massnahmen fokussieren auf diese qualifizierten Kontakte. Dieses Vorgehen erhöht die Effizienz des Sales, da alle Verkaufsaktivitäten auf die erfolgsversprechenden Kontakte ausgerichtet sind. #### Inbound Recruiting Inbound recruitment aims to build relationships with top talents in the labour market using an intelligent methodology. Strategies such as the creation of a strong brand identity and positive employer branding are used for this purpose.The aim is to be perceived as an attractive employer by suitable candidates. The job seekers should be offered a unique digital experience during their job search in order to inspire them to join the company.By adapting the inbound philosophy to recruiting, HR departments can continuously interact with active and passive job seekers. These processes can also be used to maintain communication with top talents who might be considered at a later date.Unobtrusive. Continuous. Attractive. Simply inbound! ## Inbound Tools As a HubSpot Platinum Partner, we offer you solid know-how in dealing with the leading all-in-one inbound software for marketing, sales and recruiting. The HubSpot solution includes all the tools needed for the successful implementation of your inbound strategy and is suitable for companies of all sizes. Alternatively, you can opt for effective individual solutions or toolkits from other providers. We set up your chosen technology flexibly and in line with your needs. Hubspot Services ![arrowtest1](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/arrowtest1.png?width=173&height=275&name=arrowtest1.png) ![diamond-badge-color](https://www.bee.digital/hubfs/diamond-badge-color.png) ## Are you interested? Here’s how things work with us: ![BEE_Number-1](https://www.bee.digital/hubfs/BEE_2023_NEW-DESIGN/BEE_Number-1.svg) #### Your Challenges & Goals Please let us know the following: - Your current challenges (design, production, operation). - Your goals and in what time they should be achieved. - Your current activities as well as your resource planning for the implementation of the activities. - Your competitors. - The markets in which you operate. - The target persons you are currently addressing. - The software solutions you currently have installed. ![BEE_Number-2](https://www.bee.digital/hubfs/BEE_2023_NEW-DESIGN/BEE_Number-2.svg) #### Roadmap & Budget In a joint scoping work session, we develop an OKR roadmap, calculate your goals and create an initial rough budget. ![BEE_Number-3](https://www.bee.digital/hubfs/BEE_2023_NEW-DESIGN/BEE_Number-3.svg) #### Project start We put together the project team within 14 days and start the project with a kick-off for the entire project team. CUSTOMER TESTIMONIALS ### BEE makes happy BEE paves the way to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, gaining an unobstructed view of where they are - and where they want to go. We actively support them on this journey. ## Schedule a meeting 100+ large and small companies have already started with BEE. Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals. ## FAQ What services does inbound include? Inbound does not include any services per se. Certain subject areas such as marketing, sales and recruitment of the right employees are restructured thanks to the inbound philosophy and methodology in such a way that your efforts are reduced and the processes mesh better. A powerful software platform called HubSpot is available to help you tackle these issues in a structured and sustainable manner. Click on the button for our range of services, which has been specially developed for the inbound philosophy: [To the roadmap](https://www.bee-inbound.ch/marketing-agentur) What exactly is inbound marketing? This question cannot simply be answered in two or three sentences. That's why we have written this website. Just have a look! [What is Inbound Marketing](https://www.bee-inbound.ch/inbound-marketing-guide#was_ist_inbound-marketing_0) How can I successfully implement inbound? The easiest and fastest way to implement successful inbound marketing is using a  step-by-step approach. It is recommended that you start with your current biggest challenge and keep your goals in mind. By installing HubSpot, you will be gently introduced to inbound marketing. After the installation, you should offer your marketing staff a short training so that you can fully access your inbound potential internally. When is inbound marketing a good idea? What is the most difficult question about (inbound) marketing? It is likely, ‘How can I calculate my ROI?’ Usually everything in a company revolves around this. ROI stands for Return on Investment. It is used to measure a company's profitability and performance. In online marketing, ROI is the ratio between the budget used (e.g. costs for ads, content and manpower) and the profit generated (e.g. visits, leads and new customers). When you can calculate a positive return on investment, then you know that inbound marketing is a good idea. [To the ROI calculation](https://wiki.bee-inbound.ch/inbound-markting/roi-berechnung-wann-lohnt-sich-inbound-marketing) What is the difference between inbound and outbound? Inbound and outbound marketing differ considerably: while with outbound marketing the company tries to find the customer, with inbound marketing the customer should find the company. Marketers focus their efforts on ensuring that the potential customer's search is successful. What is a Customer Journey? ‘Customer Journey’ or ‘Buyer's Journey’ are marketing terms that describe the individual cycles a customer goes through before deciding to buy a product or service. In general, this cycle includes: 1. Awareness phase: The starting point for the need for a service or product is always an individual problem or challenge. First, potential customers inform themselves about their problem, or first become aware of their problem. 2. Consideration phase: The potential customers can now name their problem concretely and search specifically for possible solutions. 3. Decision phase: The potential customers have decided on a product or a service as a possible solution and now choose between different providers. [More about the Customer Journey](https://wiki.bee-inbound.ch/inbound-markting/was-ist-einer-customer-journey) ## The BEE.Services Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion. BEE.ANALYSIS You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step. [to the analysis service](https://www.bee-inbound.ch/marketing-agentur) BEE.STRATEGY Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential. [to the strategy service](https://www.bee-inbound.ch/marketingstrategie/) BEE.BRANDING Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively! [BRANDING service](https://www.bee-inbound.ch/markenpositionierung/) BEE.WEBSITE Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales. [to the website service](https://www.bee-inbound.ch/webdesign-agentur/) BEE.PERFORMANCE MARKETING AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns. [TO THE PERFORMANCE MARKETING SERVICE](https://www.bee-inbound.ch/performance-marketing) BEE.SEO In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success. [to the seo service](https://www.bee-inbound.ch/seo-marketing) BEE.HUBSPOT We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately. [to the HUBSPOT service](https://www.bee-inbound.ch/hubspot-partner-inbound-marketing/) BEE.CAMPAIGNS We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation. [to the CAMPAIGNS service](https://www.bee-inbound.ch/digitale-kampagnen) BEE.ACADEMY For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together. [to the ACADEMY](https://www.bee-inbound.ch/inbound-academy) ## More about Inbound and Digital Strategy We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider! [All blog posts](https://www.bee.digital/en/blog) ### [December 22, 2023 5 Marketing Objectives for 2024](https://www.bee.digital/en/blog/marketing-objectives) ### [October 26, 2023 Development of a Digital Marketing Strategy | Must-haves for 2024](https://www.bee.digital/en/blog/development-of-a-digital-marketing-strategy) BEE Digital Growth AG The Circle 60 8058 Zürich [info@bee.digital](mailto:info@bee.digital)  [+41 43 336 90 00](tel:0041433369000) BEE Digital Growth GmbH Relenbergstraße 6 D - 70174 Stuttgart [info@bee.digital](mailto:info@bee.digital)  [+49 711 49010128](tel:004971149010128) [![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound) [![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/) [![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/) [![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN) [![t4v_logo_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/) Our BEE News © 2026 BEE Digital Growth AG. 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