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What is Inbound?

Inbound is a new way to successfully combine marketing and sales. With digital content that is specifically tailored to the current needs of your prospects and customers, your target customers can more easily become aware of your brand online. We reinforce this effect through real and meaningful communication with the target customer. At the same time, we work in the background with highly effective technology and methodology that can be easily adapted to new inbound projects.


Why do we use the inbound methodology?

After many years of experience with impersonal, unstructured, poorly measurable and expensive marketing activities, we have discovered the inbound philosophy for ourselves - and our customers. For us, inbound is the most modern and future-oriented method to create unique, personal and digital experiences in an efficient way, and also to ensure measurability of investments.

Inbound Marketing

Inbound marketing is the answer to the buying behaviour of modern customers in the digital age. With the inbound methodology, you increase your website traffic, continuously generate leads, improve your sales success and strengthen customer loyalty.Conventional outbound measures aim at forcing the attention of as many people as possible and as often as possible. This is perceived as intrusive and annoying by the user.Inbound marketing activities, on the other hand, are designed to attract the attention of the right target persons - exactly when they are already looking for the solution to their challenge. They help the user in every phase of the purchasing process until he can make his purchase decision.Unobtrusive. Continuous. Attractive. Simply Inbound!

Inbound Sales

Ziel dieser auf das moderne Kaufverhalten der Kunden angepassten Vertriebsphilosophie und Methodik ist es, den potenziellen Käufer ohne disruptive und störende Massnahmen durch alle Kaufentscheidungsphasen zu führen.Die Priorität liegt auf der Identifizierung der Bedürfnisse, um dem Interessenten die passenden Lösungen in beratender Form anbieten zu können. Die Zielpersonen entscheiden sich auf Basis dieser hilfreichen Information völlig frei für den Kauf.Durch intelligente Software wird ein Interessent schrittweise zum kaufbereiten Interessenten aufgebaut, der dann an den Sales übergeben wird. Die Inbound Sales Massnahmen fokussieren auf diese qualifizierten Kontakte. Dieses Vorgehen erhöht die Effizienz des Sales, da alle Verkaufsaktivitäten auf die erfolgsversprechenden Kontakte ausgerichtet sind.

Inbound Recruiting

Inbound recruitment aims to build relationships with top talents in the labour market using an intelligent methodology. Strategies such as the creation of a strong brand identity and positive employer branding are used for this purpose.The aim is to be perceived as an attractive employer by suitable candidates. The job seekers should be offered a unique digital experience during their job search in order to inspire them to join the company.By adapting the inbound philosophy to recruiting, HR departments can continuously interact with active and passive job seekers. These processes can also be used to maintain communication with top talents who might be considered at a later date.Unobtrusive. Continuous. Attractive. Simply inbound!

Inbound Tools

As a HubSpot Platinum Partner, we offer you solid know-how in dealing with the leading all-in-one inbound software for marketing, sales and recruiting. The HubSpot solution includes all the tools needed for the successful implementation of your inbound strategy and is suitable for companies of all sizes. Alternatively, you can opt for effective individual solutions or toolkits from other providers. We set up your chosen technology flexibly and in line with your needs.


Are you interested? Here’s how things work with us:


Your Challenges & Goals

Please let us know the following:
  • Your current challenges (design, production, operation).
  • Your goals and in what time they should be achieved.
  • Your current activities as well as your resource planning for the implementation of the activities.
  • Your competitors.
  • The markets in which you operate.
  • The target persons you are currently addressing.
  • The software solutions you currently have installed.


Roadmap & Budget

In a joint scoping work session, we develop an OKR roadmap, calculate your goals and create an initial rough budget.

Project start

We put together the project team within 14 days and start the project with a kick-off for the entire project team.

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.


Roberto Pertoldi


Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!


Jürg Achermann


The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.


Patrick Widler


We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!


Giles Magnin


BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!


Michael Eggimann


Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment


Andrea Pigatti


We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.


Ralph Hartmeier


I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.


Manuel Hartmann


After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.


Joël L. Capt


As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.


Diana Klein

BEE makes happy

BEE paves the way to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, gaining an unobstructed view of where they are - and where they want to go. We actively support them on this journey.

Schedule a meeting

100+ large and small companies have already started with BEE.

Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals.


What services does inbound include?

What exactly is inbound marketing?

How can I successfully implement inbound?

When is inbound marketing a good idea?

What is the difference between inbound and outbound?

What is a Customer Journey?

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.










More about Inbound and Digital Strategy

We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider!