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What is Inbound?

Inbound is a new way to successfully combine marketing and sales. With digital content that is specifically tailored to the current needs of your prospects and customers, your target customers can more easily become aware of your brand online. We reinforce this effect through real and meaningful communication with the target customer. At the same time, we work in the background with highly effective technology and methodology that can be easily adapted to new inbound projects.

Why do we use the inbound methodology?

After many years of experience with impersonal, unstructured, poorly measurable and expensive marketing activities, we have discovered the inbound philosophy for ourselves - and our customers. For us, inbound is the most modern and future-oriented method to create unique, personal and digital experiences in an efficient way, and also to ensure measurability of investments.

Inbound Marketing

Inbound marketing is the answer to the buying behaviour of modern customers in the digital age. With the inbound methodology, you increase your website traffic, continuously generate leads, improve your sales success and strengthen customer loyalty.

Conventional outbound measures aim at forcing the attention of as many people as possible and as often as possible. This is perceived as intrusive and annoying by the user.

Inbound marketing activities, on the other hand, are designed to attract the attention of the right target persons - exactly when they are already looking for the solution to their challenge. They help the user in every phase of the purchasing process until he can make his purchase decision.

Unobtrusive. Continuous. Attractive. Simply Inbound!

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Inbound Sales

The aim of this sales philosophy and methodology, which has been adapted to the modern purchasing behaviour of customers, is to guide potential buyers through all purchase decision phases without disruptive and annoying activities.

The priority is to identify needs in order to be able to offer the prospective buyer the appropriate solutions in an advisory way. On the basis of this helpful information, the target persons can decide completely freely on the purchase.

By means of intelligent software, a prospective customer is gradually built up into a prospective customer ready to buy, who is then handed over to Sales. The inbound sales activities focus on these qualified contacts. This procedure increases the efficiency of sales, since all sales activities are geared towards the more promising contacts.

Unobtrusive. Continuous. Attractive. Simply inbound!

Inbound Recruiting

Inbound recruitment aims to build relationships with top talents in the labour market using an intelligent methodology. Strategies such as the creation of a strong brand identity and positive employer branding are used for this purpose.

The aim is to be perceived as an attractive employer by suitable candidates. The job seekers should be offered a unique digital experience during their job search in order to inspire them to join the company.

By adapting the inbound philosophy to recruiting, HR departments can continuously interact with active and passive job seekers. These processes can also be used to maintain communication with top talents who might be considered at a later date.

Unobtrusive. Continuous. Attractive. Simply inbound!

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Inbound Tools

As a HubSpot Platinum Partner, we offer you solid know-how in dealing with the leading all-in-one inbound software for marketing, sales and recruiting. The HubSpot solution includes all the tools needed for the successful implementation of your inbound strategy and is suitable for companies of all sizes. Alternatively, you can opt for effective individual solutions or toolkits from other providers. We set up your chosen technology flexibly and in line with your needs.

Are you interested? Here’s how things work with us:


Step 1: Your Challenges & Goals

Please let us know the following:

  • Your current challenges (design, production, operation).
  • Your goals and in what time they should be achieved.
  • Your current activities as well as your resource planning for the implementation of the activities.
  • Your competitors.
  • The markets in which you operate.
  • The target persons you are currently addressing.
  • The software solutions you currently have installed.

Step 2: Our analysis

We take a close look at your inputs, carry out analyses and check whether, and how, BEE INBOUND can help you.


Step 3: Getting to know each other

We will visit you or you can visit us in one of our offices. Here we will show you in detail how we proceed, and give you background information on branding, marketing strategy, inbound marketing, inbound sales and inbound recruiting.


BEE's approach was very structured and well organized. We received very good templates and thus had an excellent basis for copywriting. We were supported by the employees with a lot of expertise and creativity.

We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially in terms of the modernity of the design and the dynamism it radiated.


Roberto Pertoldi


Ben Klein and his team were well prepared, very structured and took a detailed look at our market and our company. In the workshops, modern tools were used, the individual participants were picked up and their own views were clearly presented.

The cooperation was extremely collegial, open and efficient. My workload was mainly limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant.

The developed gameplan became a central instrument of our marketing, thank you Ben!


Jürg Achermann
FROX communication


As a proven specialist in both classic outbound and web-based inbound marketing, Mr. Klein was excellent at sounding out the potential and needs of our business and adapting our business model to the new requirements in our market.

Thanks to his profound know-how and good intuition to think into other business areas, our cooperation in the workshops turned out to be very efficient and in some areas extremely innovative. New ideas were taken up, critically scrutinized and included in the implementation. The exchange went far beyond typical marketing. Especially managing directors of smaller companies will benefit from this sparring in terms of business development.


Michael Eggimann
Ortho Walker AG


BEE connects the topic "website creation" compellingly with "positioning", and in a way that I have not known from other agencies so far. And in my view, it is precisely this approach that is the key to a successful new website. We have now gone through these positioning workshops together with BEE. The process was intense, crisp, "to the point" and free of typical consultant attitudes. The result proves to us that this approach was the right one, so we also gave the green light for the second part "website creation with BEE".


Clemens Schuler
Biofire Schweiz AG


We took the path from the rough to the detailed together with BEE in several workshops. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.


Pascal Schmid
netrics AG


Ben Klein and his team developed a methodology with the BEE.Gameplan that helped us to tackle and solve a whole bundle of different challenges. Thus, the workshops resulted in more than a digital marketing strategy. In less than 3 months, thanks to BEE, we found answers for our new business unit, worked out the positioning, laid down concrete guidelines for digital marketing and got a concept for an inbound ready website! This was only possible thanks to the methodical approach, efficient workshops, open communication, lean organization and up-to-date tools that enabled easy collaboration.

With Ben Klein we also had a forward thinking marketing professional on our side, who with his business acumen and experience always kept the focus on the right topics and brought in new valuable ideas. Many thanks.


Alejandro Schmid
FROX communication


The BEE team has always worked with us in a courteous, competent and expeditious manner. We particularly like the strong results orientation and the focus on efficient technical processes in which the great creative ideas are embedded. This allowed us to create a really cool website that not only brings us a lot of positive feedback, but also new customers! And all this at thoroughly fair conditions for the entire BEE service package.


Beat Fasnacht
Almedica AG


BEE convinced us with a clear structure: In successive workshops, a coherent inbound strategy including website design was developed and subsequently put into practice. The result is convincing and appealingly designed!


Konstantin Lutze


Best Digital Growth Partner in Switzerland. You are ahead of the game...


Marcus Lier
Synpulse Management Consulting


In the intensive workshops, in which the basics and the first details for the gameplan were worked out, both the good ideas of BEE and their critical approach and inputs really helped us. What I particularly liked was that Ben Klein took a serious look at our ideas, but also came up with constructive counter-suggestions and optimizations that would achieve the best result. Within a short time, good first drafts for our website followed and the new pages were structured and implemented very quickly.

The BEE team is very friendly, technically very skilled and always helpful. The collaboration was really fun. We are just as enthusiastic about HubSpot. The software is very intuitive to use and the handling of our customer communication runs efficiently and highly professionally.


Ferdinand Peter
Autowelt Schweiz AG

BEE makes happy

BEE paves the way to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, gaining an unobstructed view of where they are - and where they want to go. We actively support them on this journey.

Schedule a meeting

100+ large and small companies have already started with BEE.

Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals.


What services does inbound include?

What exactly is inbound marketing?

How can I successfully implement inbound?

When is inbound marketing a good idea?

What is the difference between inbound and outbound?

What is a Customer Journey?

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.










More about Inbound and Digital Strategy

We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider!