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Digital Marketing
We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Sales Enablement
Targeted customer acquisition for more sales. Identify, target and close the right leads.
Get Growth ready
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
Industries
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
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HubSpot Services
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
HubSpot Thought Leader
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
HubSpot Solutions
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
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BEE.Blog
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Knowledge Base
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
What is inbound?
The most effective way to successfully combine digital marketing and digital sales.
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BEE.Team
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
References
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Invest
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
We're hiring
Become a BEE.Performer! Are you ready for your own transformation?
What is Inbound?
Why do we use the inbound methodology?
After many years of experience with impersonal, unstructured, poorly measurable and expensive marketing activities, we have discovered the inbound philosophy for ourselves - and our customers. For us, inbound is the most modern and future-oriented method to create unique, personal and digital experiences in an efficient way, and also to ensure measurability of investments.
Inbound Marketing
Inbound marketing is the answer to the buying behaviour of modern customers in the digital age. With the inbound methodology, you increase your website traffic, continuously generate leads, improve your sales success and strengthen customer loyalty.
Conventional outbound measures aim at forcing the attention of as many people as possible and as often as possible. This is perceived as intrusive and annoying by the user.
Inbound marketing activities, on the other hand, are designed to attract the attention of the right target persons - exactly when they are already looking for the solution to their challenge. They help the user in every phase of the purchasing process until he can make his purchase decision.
Unobtrusive. Continuous. Attractive. Simply Inbound!
Inbound Sales
The aim of this sales philosophy and methodology, which has been adapted to the modern purchasing behaviour of customers, is to guide potential buyers through all purchase decision phases without disruptive and annoying activities.
The priority is to identify needs in order to be able to offer the prospective buyer the appropriate solutions in an advisory way. On the basis of this helpful information, the target persons can decide completely freely on the purchase.
By means of intelligent software, a prospective customer is gradually built up into a prospective customer ready to buy, who is then handed over to Sales. The inbound sales activities focus on these qualified contacts. This procedure increases the efficiency of sales, since all sales activities are geared towards the more promising contacts.
Unobtrusive. Continuous. Attractive. Simply inbound!
Inbound Recruiting
Inbound recruitment aims to build relationships with top talents in the labour market using an intelligent methodology. Strategies such as the creation of a strong brand identity and positive employer branding are used for this purpose.
The aim is to be perceived as an attractive employer by suitable candidates. The job seekers should be offered a unique digital experience during their job search in order to inspire them to join the company.
By adapting the inbound philosophy to recruiting, HR departments can continuously interact with active and passive job seekers. These processes can also be used to maintain communication with top talents who might be considered at a later date.
Unobtrusive. Continuous. Attractive. Simply inbound!
Inbound Tools
As a HubSpot Platinum Partner, we offer you solid know-how in dealing with the leading all-in-one inbound software for marketing, sales and recruiting. The HubSpot solution includes all the tools needed for the successful implementation of your inbound strategy and is suitable for companies of all sizes. Alternatively, you can opt for effective individual solutions or toolkits from other providers. We set up your chosen technology flexibly and in line with your needs.
Are you interested? Here’s how things work with us:
Step 1: Your Challenges & Goals
Please let us know the following:
- Your current challenges (design, production, operation).
- Your goals and in what time they should be achieved.
- Your current activities as well as your resource planning for the implementation of the activities.
- Your competitors.
- The markets in which you operate.
- The target persons you are currently addressing.
- The software solutions you currently have installed.
Step 2: Our analysis
We take a close look at your inputs, carry out analyses and check whether, and how, BEE INBOUND can help you.
Step 3: Getting to know each other
We will visit you or you can visit us in one of our offices. Here we will show you in detail how we proceed, and give you background information on branding, marketing strategy, inbound marketing, inbound sales and inbound recruiting.
BEE's approach was very structured and well organized. We received very good templates and thus had an excellent basis for copywriting. We were supported by the employees with a lot of expertise and creativity.
We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially in terms of the modernity of the design and the dynamism it radiated.
Roberto Pertoldi
PWZ AG
Ben Klein and his team were well prepared, very structured and took a detailed look at our market and our company. In the workshops, modern tools were used, the individual participants were picked up and their own views were clearly presented.
The cooperation was extremely collegial, open and efficient. My workload was mainly limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant.
The developed gameplan became a central instrument of our marketing, thank you Ben!
Jürg Achermann
FROX communication
As a proven specialist in both classic outbound and web-based inbound marketing, Mr. Klein was excellent at sounding out the potential and needs of our business and adapting our business model to the new requirements in our market.
Thanks to his profound know-how and good intuition to think into other business areas, our cooperation in the workshops turned out to be very efficient and in some areas extremely innovative. New ideas were taken up, critically scrutinized and included in the implementation. The exchange went far beyond typical marketing. Especially managing directors of smaller companies will benefit from this sparring in terms of business development.
Michael Eggimann
Ortho Walker AG
BEE connects the topic "website creation" compellingly with "positioning", and in a way that I have not known from other agencies so far. And in my view, it is precisely this approach that is the key to a successful new website. We have now gone through these positioning workshops together with BEE. The process was intense, crisp, "to the point" and free of typical consultant attitudes. The result proves to us that this approach was the right one, so we also gave the green light for the second part "website creation with BEE".
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Clemens Schuler
Biofire Schweiz AG
We took the path from the rough to the detailed together with BEE in several workshops. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.
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Pascal Schmid
netrics AG
Ben Klein and his team developed a methodology with the BEE.Gameplan that helped us to tackle and solve a whole bundle of different challenges. Thus, the workshops resulted in more than a digital marketing strategy. In less than 3 months, thanks to BEE, we found answers for our new business unit, worked out the positioning, laid down concrete guidelines for digital marketing and got a concept for an inbound ready website! This was only possible thanks to the methodical approach, efficient workshops, open communication, lean organization and up-to-date tools that enabled easy collaboration.
With Ben Klein we also had a forward thinking marketing professional on our side, who with his business acumen and experience always kept the focus on the right topics and brought in new valuable ideas. Many thanks.
Alejandro Schmid
FROX communication
The BEE team has always worked with us in a courteous, competent and expeditious manner. We particularly like the strong results orientation and the focus on efficient technical processes in which the great creative ideas are embedded. This allowed us to create a really cool website that not only brings us a lot of positive feedback, but also new customers! And all this at thoroughly fair conditions for the entire BEE service package.
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Beat Fasnacht
Almedica AG
BEE convinced us with a clear structure: In successive workshops, a coherent inbound strategy including website design was developed and subsequently put into practice. The result is convincing and appealingly designed!
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Konstantin Lutze
HSE AG
Best Digital Growth Partner in Switzerland. You are ahead of the game...
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Marcus Lier
Synpulse Management Consulting
In the intensive workshops, in which the basics and the first details for the gameplan were worked out, both the good ideas of BEE and their critical approach and inputs really helped us. What I particularly liked was that Ben Klein took a serious look at our ideas, but also came up with constructive counter-suggestions and optimizations that would achieve the best result. Within a short time, good first drafts for our website followed and the new pages were structured and implemented very quickly.
The BEE team is very friendly, technically very skilled and always helpful. The collaboration was really fun. We are just as enthusiastic about HubSpot. The software is very intuitive to use and the handling of our customer communication runs efficiently and highly professionally.
Ferdinand Peter
Autowelt Schweiz AG
BEE makes happy
BEE paves the way to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, gaining an unobstructed view of where they are - and where they want to go. We actively support them on this journey.
Schedule a meeting
100+ large and small companies have already started with BEE.
Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals.
FAQ
What services does inbound include?
Inbound does not include any services per se. Certain subject areas such as marketing, sales and recruitment of the right employees are restructured thanks to the inbound philosophy and methodology in such a way that your efforts are reduced and the processes mesh better. A powerful software platform called HubSpot is available to help you tackle these issues in a structured and sustainable manner. Click on the button for our range of services, which has been specially developed for the inbound philosophy:
What exactly is inbound marketing?
This question cannot simply be answered in two or three sentences. That's why we have written this website. Just have a look!
How can I successfully implement inbound?
The easiest and fastest way to implement successful inbound marketing is using a step-by-step approach. It is recommended that you start with your current biggest challenge and keep your goals in mind. By installing HubSpot, you will be gently introduced to inbound marketing. After the installation, you should offer your marketing staff a short training so that you can fully access your inbound potential internally.
When is inbound marketing a good idea?
What is the most difficult question about (inbound) marketing? It is likely, ‘How can I calculate my ROI?’ Usually everything in a company revolves around this.
ROI stands for Return on Investment. It is used to measure a company's profitability and performance. In online marketing, ROI is the ratio between the budget used (e.g. costs for ads, content and manpower) and the profit generated (e.g. visits, leads and new customers). When you can calculate a positive return on investment, then you know that inbound marketing is a good idea.
What is the difference between inbound and outbound?
Inbound and outbound marketing differ considerably: while with outbound marketing the company tries to find the customer, with inbound marketing the customer should find the company. Marketers focus their efforts on ensuring that the potential customer's search is successful.
What is a Customer Journey?
- Awareness phase: The starting point for the need for a service or product is always an individual problem or challenge. First, potential customers inform themselves about their problem, or first become aware of their problem.
- Consideration phase: The potential customers can now name their problem concretely and search specifically for possible solutions.
- Decision phase: The potential customers have decided on a product or a service as a possible solution and now choose between different providers.
The BEE.Services
Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.
BEE.ANALYSIS
You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.
BEE.STRATEGY
Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.
BEE.BRANDING
Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!
BEE.WEBSITE
Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.
BEE.PERFORMANCE MARKETING
AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.
BEE.SEO
In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.
BEE.HUBSPOT
We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.
BEE.CAMPAIGNS
We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.
BEE.ACADEMY
For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.
More about Inbound and Digital Strategy
We find the endless opportunities of the digital world tremendously exciting. Digitization and the mobile magicalities that come with it are a huge playing field where we bring brand and people together - digital transformation for the benefit of both customer and provider!
BEE is a digital growth solution partner
Transform to perform
For mid-market and corporates in the DACH Region that want to transform their business in order to grow locally and globally, BEE is the highest-ranked digital growth solution partner that combines strategy, execution, data intelligence and people in a transformance model.
What BEE stands for
BOOST performance
EXPAND growth
EXCEED expectations
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