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Inbound Marketing

Inbound marketing puts the (potential) customer at the centre. With valuable content, which should help them solve their challenges. The provider does not impose itself on the customer but offers extensive opportunities to interact with the provider at the customer's own request.


Good reasons for inbound marketing!

With inbound marketing, you use your marketing budget smarter than with conventional outbound marketing. Because no matter the size of your business, good inbound marketing is 10x more efficient when it comes to these goals:

Increase website traffic, increase digital visibility, continuously generate leads, enhance image and strengthen customer loyalty.

Inbound Marketing vs. Outbound Marketing

Conventional outbound measures aim to force the attention of as many people as possible and as often as possible. This is usually perceived as intrusive and annoying by the target groups - it's annoying!

This applies to posters, print advertising, print mailings just as much as it does to telephone canvassing, mass e-mailings - and much more. In contrast, inbound marketing measures are designed to attract the attention of the right target persons (buyer personas) - precisely when they are already looking for the solution to their challenge.

Imposing? Rather let yourself be found!

An absolute taboo in inbound marketing: imposing products, solutions, and services. Inbound marketing helps prospects find exactly what they need. With precisely tailored inbound measures, the user is informed and educated at the highest possible level so that he can ultimately make the right choice and purchase decision himself.

How do you do that? With the right inbound marketing strategy

Instead of individual measures, BEE.Inbound focuses on strategy. The main components of such a strategy, developed individually for each client: an Inbound Ready website, creation, provision and distribution of high-quality content, search engine optimisation, email marketing, lead generation and social media marketing. The focus: to provide the target audience with a positive online experience - to surprise and delight them.

In our detailed guide, we answer all your questions about inbound marketing. Take a look!

The Inbound Marketing Method

Your inbound marketing strategy must be precisely aligned with the needs, challenges, and desires of your prospects. Then you will automatically attract many visitors to your website, who you can convert step-by-step into leads and turn into customers - who will even recommend them in the further process. We call this process the inbound marketing method.


People referred to in the Attract phase are usually still strangers to your company. Now you need to build brand awareness, reach new target groups and get new traffic to your website.


You have a new lead. Bravo! Now what? This phase is all about those who don't immediately decide to buy your offer. You now need to guide these targets through the process of making a purchase decision - with high-quality, helpful content.


Once you get visitors to your website, you need to get them to leave your contact information so that visitors become leads. Or you can get your visitors to make a direct purchase decision.


Congratulations! You've converted a lead into a customer. Now you need to nurture that customer relationship. The goal: build a stable customer relationship to encourage repeat purchases, referrals, and testimonials.

Inbound Marketing: The most important components

The effective implementation of a long-term successful inbound marketing strategy requires some essential basics.

Buyers Personas & Customer Journeys

Modern marketing focuses on the buyer persona (target person). Buyer personas are fictitious profiles of the ideal customer - they characterize their complex lifeworld: demographic characteristics, interests, personality, wishes, problems, needs and online behaviour. The customer journey describes the path these personas take until they become your customers. If you know your buyer personas and their journeys precisely, you can align your content, marketing measures and strategy exactly with them - and reach your prospects.

High quality and helpful content

The quality of the information you provide to your buyer persona significantly shapes your image and is crucial to your success. Content is, therefore, the heart of inbound marketing - the central tool for everything that is to be achieved with inbound marketing. The range of formats is wide: blog articles, infographics, explainer videos, whitepapers, how-tos, webinars and more. Which mix to use depends on your buyer personas and your individual inbound marketing strategy.

Inbound-ready Website

An Inbound-ready website is the hub in the cosmos of inbound marketing: Your corporate website must be oriented towards the ideals and goals of the inbound marketing strategy. Attractive design, surprising effects and dynamics are basic requirements. In addition, it must include opportunities for lead generation and conversion. The content must be precisely aligned with the buyer personas - and a CMS should ensure that additions, updates, and improvements can be made quickly and easily at any time.

Continuity: Staying on the ball and optimising

Inbound marketing is a long-term challenge that encompasses many tasks. Every marketer going down the inbound path should be aware of this. Initial results are quick, but to achieve more business success in the long term, you also need to stay on the ball for the long haul. It is crucial to continuously review and analyse the results of measures, optimise and adjust them, and flexibly implement new products, solutions, and services that meet the needs.

Schedule a meeting

100+ large and small companies have already started with BEE.

Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals.


BEE's approach was very structured and well organized. We received very good templates and thus had an excellent basis for copywriting. We were supported by the employees with a lot of expertise and creativity.

We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially in terms of the modernity of the design and the dynamism it radiated.


Roberto Pertoldi


Ben Klein and his team were well prepared, very structured and took a detailed look at our market and our company. In the workshops, modern tools were used, the individual participants were picked up and their own views were clearly presented.

The cooperation was extremely collegial, open and efficient. My workload was mainly limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant.

The developed gameplan became a central instrument of our marketing, thank you Ben!


Jürg Achermann
FROX communication


As a proven specialist in both classic outbound and web-based inbound marketing, Mr. Klein was excellent at sounding out the potential and needs of our business and adapting our business model to the new requirements in our market.

Thanks to his profound know-how and good intuition to think into other business areas, our cooperation in the workshops turned out to be very efficient and in some areas extremely innovative. New ideas were taken up, critically scrutinized and included in the implementation. The exchange went far beyond typical marketing. Especially managing directors of smaller companies will benefit from this sparring in terms of business development.


Michael Eggimann
Ortho Walker AG


BEE connects the topic "website creation" compellingly with "positioning", and in a way that I have not known from other agencies so far. And in my view, it is precisely this approach that is the key to a successful new website. We have now gone through these positioning workshops together with BEE. The process was intense, crisp, "to the point" and free of typical consultant attitudes. The result proves to us that this approach was the right one, so we also gave the green light for the second part "website creation with BEE".


Clemens Schuler
Biofire Schweiz AG


We took the path from the rough to the detailed together with BEE in several workshops. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.


Pascal Schmid
netrics AG


Ben Klein and his team developed a methodology with the BEE.Gameplan that helped us to tackle and solve a whole bundle of different challenges. Thus, the workshops resulted in more than a digital marketing strategy. In less than 3 months, thanks to BEE, we found answers for our new business unit, worked out the positioning, laid down concrete guidelines for digital marketing and got a concept for an inbound ready website! This was only possible thanks to the methodical approach, efficient workshops, open communication, lean organization and up-to-date tools that enabled easy collaboration.

With Ben Klein we also had a forward thinking marketing professional on our side, who with his business acumen and experience always kept the focus on the right topics and brought in new valuable ideas. Many thanks.


Alejandro Schmid
FROX communication


The BEE team has always worked with us in a courteous, competent and expeditious manner. We particularly like the strong results orientation and the focus on efficient technical processes in which the great creative ideas are embedded. This allowed us to create a really cool website that not only brings us a lot of positive feedback, but also new customers! And all this at thoroughly fair conditions for the entire BEE service package.


Beat Fasnacht
Almedica AG


BEE convinced us with a clear structure: In successive workshops, a coherent inbound strategy including website design was developed and subsequently put into practice. The result is convincing and appealingly designed!


Konstantin Lutze


Best Digital Growth Partner in Switzerland. You are ahead of the game...


Marcus Lier
Synpulse Management Consulting


In the intensive workshops, in which the basics and the first details for the gameplan were worked out, both the good ideas of BEE and their critical approach and inputs really helped us. What I particularly liked was that Ben Klein took a serious look at our ideas, but also came up with constructive counter-suggestions and optimizations that would achieve the best result. Within a short time, good first drafts for our website followed and the new pages were structured and implemented very quickly.

The BEE team is very friendly, technically very skilled and always helpful. The collaboration was really fun. We are just as enthusiastic about HubSpot. The software is very intuitive to use and the handling of our customer communication runs efficiently and highly professionally.


Ferdinand Peter
Autowelt Schweiz AG

BEE makes happy

BEE paves the way to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, and with an unobstructed view of where they are - and where they want to go. We actively support them on this path.

The BEE.Services

Cool thing: For your digital marketing and digital sales success, we have efficient, attractive services to offer, which we plan and set up for you according to your needs - as an individual service or as a package. Once your measures have been set up, we ensure that your digital marketing and digital sales machine keeps moving.











We find the endless opportunities of the digital world tremendously exciting. Digitisation and the mobile magicalities that come with it are a huge playing field where we bring brands and people together - digital transformation for the benefit of both customer and provider!