To describe the relationship between marketing, sales, and customer service, the traditional "sales funnel" is no longer sufficient. As more and more businesses shift their focus to being completely customer-centric, the flywheel approach becomes increasingly effective. The cycle of attraction, acquisition, and service must be considered in order to better understand the relationship between you and your customers. Only then can you envision how you can keep them moving through the cycle of attraction, acquisition, service, and retention in order to retain them and turn them into loyal customers and promoters for life.
How many of you are aware of the fact that German-speaking B2B buyers are more likely to distrust rather than trust US branding, which we are sure is beneficial to you?
You must first understand what makes people tick in order to be successful with content marketing and inbound marketing in German-speaking countries. You must also understand how you must adapt your strategy in order to meet their expectations.
Just because your lead generation and nurturing tactics are effective in your home market does not imply that they will be effective in the DACH market.
There are a plethora of factors to consider when developing and converting your new business pipeline.
With the right content, the right tools, and a new marketing and sales strategy, you can internationalize your company and generate leads. This is known as the Flywheel approach.
The marketing and sales funnel is out of date and should be scrapped. Your company will grow more effectively if you use the Flywheel approach.
Customer satisfaction, loyalty, and referrals all increase when we stop thinking of the sales process as a funnel and instead consider it as a cycle or flywheel in which we assist customers in going through it again and again. This is not only beneficial to our customers, but it is also beneficial to our company.
In light of the new approach, we must give equal weight to our marketing, sales, and customer service activities when formulating a strategy for revenue-generating activities.
Content marketing that is relevant to the target audience is essential when it comes to creating effective content marketing campaigns. So, why do so many businesses fail to remember this when they enter a new marketplace? All business-to-business buyers are not created equal. The importance of cultural differences cannot be overstated. And if you want to be successful with your content marketing strategy in DACH, you must first understand how local target audiences think and what their preferences are before you can put it into action.
Briefly put, German-speaking business buyers are conservative, risk-averse, and hungry for proof-points when making purchases. It is important to remember that there are numerous nuances to take into consideration. They use some social media channels, but they avoid using others altogether. They prefer to consume their content in specific forms. Furthermore, there are specific marketing activities that they despise to the point of being downright obnoxious. You must understand the implications of all of this for your content marketing strategy. You can expect some very uncomfortable sales conversations if you do not, as well as a lengthy struggle when it comes to lead generation.
In addition, we recommend our Content Strategy manual:
The goal of digital marketing is to generate high-quality leads that can be passed on to sales representatives for further consideration. This is especially true when you provide your visitors with something unique and useful in exchange for their contact information, such as premium content, as described above.
Many contacts, on the other hand, are only at the beginning of the buying process and are not yet ready to engage in a formal sales conversation. Then it's critical to keep in touch with them and to accompany them on their next leg of the journey with valuable content.
Find out what you should look out for, especially in German-speaking countries, and whether you should implement in-house or outsource your IT services in our comprehensive guide!
In addition to the important basics mentioned above, the following services may also be of importance to you:
BEE's approach was very structured and well organized. We received very good templates and thus had an excellent basis for copywriting. We were supported by the employees with a lot of expertise and creativity.
We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially in terms of the modernity of the design and the dynamism it radiated.
Ben Klein and his team were well prepared, very structured and took a detailed look at our market and our company. In the workshops, modern tools were used, the individual participants were picked up and their own views were clearly presented.
The cooperation was extremely collegial, open and efficient. My workload was mainly limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant.
The developed gameplan became a central instrument of our marketing, thank you Ben!
As a proven specialist in both classic outbound and web-based inbound marketing, Mr. Klein was excellent at sounding out the potential and needs of our business and adapting our business model to the new requirements in our market.
Thanks to his profound know-how and good intuition to think into other business areas, our cooperation in the workshops turned out to be very efficient and in some areas extremely innovative. New ideas were taken up, critically scrutinized and included in the implementation. The exchange went far beyond typical marketing. Especially managing directors of smaller companies will benefit from this sparring in terms of business development.
BEE connects the topic "website creation" compellingly with "positioning", and in a way that I have not known from other agencies so far. And in my view, it is precisely this approach that is the key to a successful new website. We have now gone through these positioning workshops together with BEE. The process was intense, crisp, "to the point" and free of typical consultant attitudes. The result proves to us that this approach was the right one, so we also gave the green light for the second part "website creation with BEE"."
We took the path from the rough to the detailed together with BEE in several workshops. The approach included a look at the big picture, a clear structure and concrete tasks to achieve the goals efficiently and on time. Thanks to BEE's great understanding of our market and services, long discussions and explanations were unnecessary. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future."
Ben Klein and his team developed a methodology with the BEE.Gameplan that helped us to tackle and solve a whole bundle of different challenges. Thus, the workshops resulted in more than a digital marketing strategy. In less than 3 months, thanks to BEE, we found answers for our new business unit, worked out the positioning, laid down concrete guidelines for digital marketing and got a concept for an inbound ready website! This was only possible thanks to the methodical approach, efficient workshops, open communication, lean organization and up-to-date tools that enabled easy collaboration.
With Ben Klein we also had a forward thinking marketing professional on our side, who with his business acumen and experience always kept the focus on the right topics and brought in new valuable ideas. Many thanks.
The BEE team has always worked with us in a courteous, competent and expeditious manner. We particularly like the strong results orientation and the focus on efficient technical processes in which the great creative ideas are embedded. This allowed us to create a really cool website that not only brings us a lot of positive feedback, but also new customers! And all this at thoroughly fair conditions for the entire BEE service package."
BEE convinced us with a clear structure: In successive workshops, a coherent inbound strategy including website design was developed and subsequently put into practice. The result is convincing and appealingly designed!"
Best Digital Growth Partner in Switzerland. You are ahead of the game..."
In the intensive workshops, in which the basics and the first details for the gameplan were worked out, both the good ideas of BEE and their critical approach and inputs really helped us. What I particularly liked was that Ben Klein took a serious look at our ideas, but also came up with constructive counter-suggestions and optimizations that would achieve the best result. Within a short time, good first drafts for our website followed and the new pages were structured and implemented very quickly.
The BEE team is very friendly, technically very skilled and always helpful. The collaboration was really fun. We are just as enthusiastic about HubSpot. The software is very intuitive to use and the handling of our customer communication runs efficiently and highly professionally.
The continuous positive feedback from our customers spurs us on to keep growing together.
Giving and receiving feedback is part of our culture. We are not only happy about praise but also about constructive criticism - because this is our motivation to improve continuously and to grow personally together as a team and individually.
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