--- title: What is INBOUND Sales? | BEE description: What is inbound sales? It is becoming increasingly difficult to close sales. This is why you should rely on INBOUND SALES. image: https://www.bee.digital/hubfs/Logo/final_bee_logo_big_dark.png --- Website [![BEE\_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital) - Services - HubSpot - Resources - [Pricing](https://offers.bee.digital/bee-growth-pricing) - About BEE [Contact now](https://offers.bee.digital/en/contact) - #### Digital Marketing We help you to use your digital potential. For a strong positioning, more visibility and more leads. - [Branding & Positioning](https://www.bee.digital/en/brand-positioning) - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website) - [Webdesign](https://www.bee.digital/en/webdesign-provider) - [UX-Design](https://www.bee.digital/en/ux-design) - [Performance Marketing](https://www.bee.digital/en/performance-marketing) - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing) - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service) #### Get Growth ready With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team. - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap) - [Market Entry](https://www.bee.digital/en/market-entry-german) - [Potential Analysis](https://offers.bee.digital/potential-analysis-request) #### Industries We transform your challenges into opportunities through the experience we have gained from projects in these industries. - [Manufacturing](https://www.bee.digital/en/manufactuers) - [IT Services](https://www.bee.digital/en/it-providers) - [Software Providers](https://www.bee.digital/en/sw-providers) - [Banking](https://www.bee.digital/en/banking) - [SaaS Company](https://www.bee.digital/en/saas) - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider) - [Consulting](https://www.bee.digital/en/consulting) - #### HubSpot Services As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps. - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service) - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check) #### HubSpot Thought Leader As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise. - [HubSpot User Group](https://events.hubspot.com/zurich/) - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland) - [HubSpot Community](https://community.hubspot.com/) #### HubSpot Solutions The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS. - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/) - #### BEE.Blog Knowledge around digital marketing, digital sales, technology, data intelligence and employees. - [Blog](https://www.bee.digital/en/blog) #### Knowledge Base Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download. - [Guides & Topics](https://www.bee.digital/en/guides) - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets) - [FAQ](https://wiki.bee.digital/en) - [Videos & Webinars](https://www.bee.digital/en/growth-videos) #### What is inbound? The most effective way to successfully combine digital marketing and digital sales. - [What is Inbound?](https://www.bee.digital/en/inbound) - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing) - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales) - #### BEE.Team The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world. - [More about BEE](https://www.bee.digital/en/growth-partner) #### References More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth. - [To the references](https://www.bee.digital/en/references) - [To the testimonials](https://www.bee.digital/en/testimonials) #### Invest Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens. - [Learn more](https://www.bee.digital/en/investors) #### We're hiring Become a BEE.Performer! Are you ready for your own transformation? - [Apply now](https://www.bee.digital/en/digital-jobs) EN - [DE](https://www.bee.digital/inbound-sales) English # Inbound Sales ### The way we buy has changed. As a customer, I have a problem that I want to solve. The product and its features don't matter to me - as long as I achieve my goal. For example, you don't want a 3mm drill but a 3mm hole. That's why inbound sales starts with the customer. We have summarised how this works for you here [Download Digital Sales Guide](https://offers.bee.digital/digital-sales-guide) [Schedule a meeting](https://www.bee.digital/en/inbound-sales#call) ![Growth-Financing\_hero](https://www.bee.digital/hs-fs/hubfs/BEE_2023_NEW-DESIGN/Growth-Financing_hero.webp?width=1385&height=1129&name=Growth-Financing_hero.webp) ### Good Reasons for Inbound Sales It is becoming increasingly difficult to close sales. But Inbound leads cost you on average 61% less than outbound leads. That's why you should focus on Inbound Sales.  Further advantages include: **Lower operating costs, more agile strategy, measurable success and more word-of-mouth advertising** ### Inbound Sales vs. Outbound Sales Conventional outbound sales strategies demand a lot of attention from potential new customers - regardless of whether they are interested in them or not. This is usually perceived as intrusive by the target groups - it's annoying! This applies in particular to telephone acquisition. By contrast, Inbound Sales measures are designed to attract the attention of the right target audiences (Buyer Personas) - precisely when they are already looking for the solution to their challenge. ### Chat up? Rather solve problems! In Inbound Sales, sales staff can no longer assume that they can sell their product to a lead based on price alone. On the contrary: they know about the problems of leads and have a suitable solution ready. In this way they personalise the entire sales experience, which in the best case triggers a purchase decision. ### The 3 success factors for my inbound sales - Strategy: Definition of goals and the way to achieve them. What are my Buyer Persona's problems and how do I help to solve them? How many leads do I need to reach my quota and how do I generate these leads together with marketing? How do I measure success and optimise continuously? - Tools & Processes: The right tools help to automate follow ups, prioritise leads thanks to scoring and address them in a personalised way. - Sales Skills: But the best strategy & tools are useless if the inbound sales person cannot implement them. That's why you need constant investment in the skills of your sales staff. But how does that work for my company? Therefore we have developed our [Sales Services](https://www.bee-inbound.ch/en/inbound-sales-funnel-service). [To the Sales Services](https://www.bee.digital/inbound-sales-service) ## The Inbound Sales Method If your company relies on Inbound Sales, you have to develop a sales process that accompanies the prospective customer on his way through the Customer Journey. You should consider the individual phases through which the buyers move: Awareness, Consideration and Decision. There are four matching actions - Identify, Connect, Explore and Advise - that inbound sales teams need to perform to support qualified leads and develop them into opportunities and ultimately customers. We call this process the Inbound Sales Method. ![inbound\_sales\_methode1](https://www.bee.digital/hubfs/Website/img/website%20bilder/inbound_sales_methode1.webp) ### More about Explore In the "Explore" phase, inbound sales staff thoroughly examine the goals or challenges of their qualified leads to determine if their offering fits them well. ### More about Identify Identify the right business opportunities from the start: This can make the difference between success and failure. Knowing what matters also helps sellers create a predictable, scalable sales funnel. ### More about Advise Before making a purchase, an inbound sales representative must advise potential customers as to why their solution is uniquely positioned to meet the buyer's needs. ### More about Connect Inbound sales people connect with leads to help them understand their problem and their goal, and build trust. ## Successful with Smarketing and the Flywheel Smarketing is the process by which the sales and marketing teams are aligned and work towards common goals within a company or organisation. In addition, customer service is becoming more and more important in every company. It is therefore even more important that this team is also involved in achieving the company's goals. Thus the customer is completely in the centre of your flywheel and replaces the previous sales funnel. ![FLYHWEEL](https://www.bee.digital/hubfs/BEE_2023_NEW-DESIGN/FLYHWEEL.svg) ## Inbound Sales: The Key Components The effective implementation of a long-term successful Inbound Sales strategy requires some essential basics. ### Buyer Persona & Buying Journey Behind every purchase decision, there is a problem or need that wants to be solved. It is therefore crucial for the success of inbound sales to know the Buyer Persona (target person) clearly: The challenges, goals, buying behaviour, decision-makers, objections and fears. The Customer Journey describes the path these personas take until they become your customers. Who needs to be involved in the decision-making process and when. What internal hurdles have to be overcome? If you know your Buyer Personas and their journeys exactly, you can align the strategy and activities exactly to them - and thus accompany and facilitate the buying process. This is the core of every Inbound Sales strategy. [To the Sales Service](https://www.bee.digital/inbound-sales-service) ### Knowledge proven in practice The most successful Inbound Salespeople are leaders not because they are natural-born salespeople. No, they constantly invest in their further development. This is what the top performers are currently concerned with: - Social Selling on LinkedIn - Prioritisation of leads through lead scoring - Identification of decision makers - Video outreach for response rates of over 50% - Value Based Pricing - Benefits of Intent Data for Account Based Sales - Automation of sales activities such as email sequences and follow ups For all those who not only want to reach their quota but want to exceed it, we have developed the Sales Bootcamp. In 10 weeks you will learn everything you need to know about how to generate more turnover through Inbound Sales. [To the Sales Bootcamp](https://www.bee.digital/inbound-sales-bootcamp) ### Digital sales also need the right tools. But which are the right ones for me? We help you to identify and integrate them seamlessly into the existing setup in your company. To make sure the tools work for you and not the other way around. Digitaler Sales braucht auch die richtigen Tools. Doch welches sind die richtigen für mich? Wir helfen bei der Identifizierung und der nahtlosen Integration in das bestehende Setup im Unternehmen. Damit die Tools für Sie arbeiten und nicht umgekehrt. [To the HubSpot Business Solutions](https://www.bee.digital/hubspot-integration-implementierung) ### Continuity: Keep the ball rolling and optimise Inbound Sales are a long-term challenge that involves many tasks. Every salesperson who takes the inbound path should be aware of this. First results can be achieved quickly, but in order to achieve more business success in the long run, you have to keep your eye on the ball. The ongoing review and result analysis of the activities, their optimisation and adaptation as well as the flexible implementation of new products, solutions and services in line with requirements are imperative. [To the Business Intelligence Service](https://www.bee.digital/data-intelligence) This is what our customers say ### BEE makes people happy BEE smoothes the way: to more visibility, more success, more growth. We often start by clearly identifying the potential and positioning of our clients and, with an unobstructed view, recognise where they are - and where they want to go. We actively support them on this path. ## Schedule a meeting 100+ large and small companies have already started with BEE. Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals. ## The BEE.Services Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion. BEE.Analysis You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step. [To The Analyse Service](https://offers.bee.digital/potenzialanalyse-anfragen) BEE.Strategy Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential. [To The Strategy Service](https://www.bee.digital/en/marketing-strategy) BEE.Branding Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively! [To The Branding Service](https://www.bee.digital/en/brand-positioning) BEE.Website Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales. [To The Website Service](https://www.bee.digital/en/webdesign-guide) BEE.Performance Marketing AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns. [To The Performance Service](https://www.bee.digital/en/performance-marketing) BEE.SEO In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success. [To The SEO Service](https://www.bee.digital/en/seo-marketing) BEE.HubSpot We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge and train on real inbound scenarios and activities with your team - so that you can implement the knowledge immediately. [To The Hubspot Service](https://www.bee.digital/en/hubspot-growth-partner) BEE.Campaigns We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behaviour of the target persons for ongoing optimisation. [To The Campaign Service](https://www.bee.digital/en/digital-campaigns) BEE.Academy For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together. [To The Academy](https://www.bee.digital/en/growth-academy) ## What keeps us going We find the infinite opportunities of the digital world incredibly exciting. Digitalisation and the associated mobile possibilities are a huge playing field on which we can bring brands and people together - therefore digital changes to the advantage of customer and supplier! [All blog posts](https://www.bee.digital/en/blog) ### [December 22, 2023 5 Marketing Objectives for 2024](https://www.bee.digital/en/blog/marketing-objectives) ### [October 26, 2023 Development of a Digital Marketing Strategy | Must-haves for 2024](https://www.bee.digital/en/blog/development-of-a-digital-marketing-strategy) BEE Digital Growth AG The Circle 60 8058 Zürich [info@bee.digital](mailto:info@bee.digital)  [+41 43 336 90 00](tel:0041433369000) BEE Digital Growth GmbH Relenbergstraße 6 D - 70174 Stuttgart [info@bee.digital](mailto:info@bee.digital)  [+49 711 49010128](tel:004971149010128) [![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound) [![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/) [![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/) [![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN) [![t4v\_logo\_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/) Our BEE News © 2026 BEE Digital Growth AG. 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