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Digital Marketing
We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Get Growth ready
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
Industries
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
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HubSpot Services
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
HubSpot Thought Leader
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
HubSpot Solutions
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
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BEE.Blog
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Knowledge Base
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
What is inbound?
The most effective way to successfully combine digital marketing and digital sales.
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BEE.Team
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
References
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Invest
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
We're hiring
Become a BEE.Performer! Are you ready for your own transformation?
Inbound Sales
The way we buy has changed. As a customer, I have a problem that I want to solve. The product and its features don't matter to me - as long as I achieve my goal. For example, you don't want a 3mm drill but a 3mm hole.
Good Reasons for Inbound Sales
It is becoming increasingly difficult to close sales. But Inbound leads cost you on average 61% less than outbound leads. That's why you should focus on Inbound Sales. Further advantages include:
Lower operating costs, more agile strategy, measurable success and more word-of-mouth advertising
Inbound Sales vs. Outbound Sales
Conventional outbound sales strategies demand a lot of attention from potential new customers - regardless of whether they are interested in them or not. This is usually perceived as intrusive by the target groups - it's annoying!
This applies in particular to telephone acquisition. By contrast, Inbound Sales measures are designed to attract the attention of the right target audiences (Buyer Personas) - precisely when they are already looking for the solution to their challenge.
Chat up? Rather solve problems!
In Inbound Sales, sales staff can no longer assume that they can sell their product to a lead based on price alone. On the contrary: they know about the problems of leads and have a suitable solution ready. In this way they personalise the entire sales experience, which in the best case triggers a purchase decision.
The 3 success factors for my inbound sales
- Strategy: Definition of goals and the way to achieve them. What are my Buyer Persona's problems and how do I help to solve them? How many leads do I need to reach my quota and how do I generate these leads together with marketing? How do I measure success and optimise continuously?
- Tools & Processes: The right tools help to automate follow ups, prioritise leads thanks to scoring and address them in a personalised way.
- Sales Skills: But the best strategy & tools are useless if the inbound sales person cannot implement them. That's why you need constant investment in the skills of your sales staff.
But how does that work for my company? Therefore we have developed our Sales Services.
The Inbound Sales Method
If your company relies on Inbound Sales, you have to develop a sales process that accompanies the prospective customer on his way through the Customer Journey. You should consider the individual phases through which the buyers move: Awareness, Consideration and Decision. There are four matching actions - Identify, Connect, Explore and Advise - that inbound sales teams need to perform to support qualified leads and develop them into opportunities and ultimately customers. We call this process the Inbound Sales Method.
More about Explore
In the "Explore" phase, inbound sales staff thoroughly examine the goals or challenges of their qualified leads to determine if their offering fits them well.
More about Identify
Identify the right business opportunities from the start: This can make the difference between success and failure. Knowing what matters also helps sellers create a predictable, scalable sales funnel.
More about Advise
Before making a purchase, an inbound sales representative must advise potential customers as to why their solution is uniquely positioned to meet the buyer's needs.
More about Connect
Inbound sales people connect with leads to help them understand their problem and their goal, and build trust.
Successful with Smarketing and the Flywheel
Smarketing is the process by which the sales and marketing teams are aligned and work towards common goals within a company or organisation. In addition, customer service is becoming more and more important in every company. It is therefore even more important that this team is also involved in achieving the company's goals. Thus the customer is completely in the centre of your flywheel and replaces the previous sales funnel.
Inbound Sales: The Key Components
The effective implementation of a long-term successful Inbound Sales strategy requires some essential basics.
Buyer Persona & Buying Journey
Behind every purchase decision, there is a problem or need that wants to be solved. It is therefore crucial for the success of inbound sales to know the Buyer Persona (target person) clearly: The challenges, goals, buying behaviour, decision-makers, objections and fears.
The Customer Journey describes the path these personas take until they become your customers. Who needs to be involved in the decision-making process and when. What internal hurdles have to be overcome?
If you know your Buyer Personas and their journeys exactly, you can align the strategy and activities exactly to them - and thus accompany and facilitate the buying process. This is the core of every Inbound Sales strategy.
Knowledge proven in practice
The most successful Inbound Salespeople are leaders not because they are natural-born salespeople. No, they constantly invest in their further development.
This is what the top performers are currently concerned with:
- Social Selling on LinkedIn
- Prioritisation of leads through lead scoring
- Identification of decision makers
- Video outreach for response rates of over 50%
- Value Based Pricing
- Benefits of Intent Data for Account Based Sales
- Automation of sales activities such as email sequences and follow ups
For all those who not only want to reach their quota but want to exceed it, we have developed the Sales Bootcamp.
In 10 weeks you will learn everything you need to know about how to generate more turnover through Inbound Sales.
Digital sales also need the right tools. But which are the right ones for me? We help you to identify and integrate them seamlessly into the existing setup in your company. To make sure the tools work for you and not the other way around.
Digitaler Sales braucht auch die richtigen Tools. Doch welches sind die richtigen für mich? Wir helfen bei der Identifizierung und der nahtlosen Integration in das bestehende Setup im Unternehmen. Damit die Tools für Sie arbeiten und nicht umgekehrt.
Continuity: Keep the ball rolling and optimise
Inbound Sales are a long-term challenge that involves many tasks. Every salesperson who takes the inbound path should be aware of this. First results can be achieved quickly, but in order to achieve more business success in the long run, you have to keep your eye on the ball. The ongoing review and result analysis of the activities, their optimisation and adaptation as well as the flexible implementation of new products, solutions and services in line with requirements are imperative.
BEE makes people happy
BEE smoothes the way: to more visibility, more success, more growth. We often start by clearly identifying the potential and positioning of our clients and, with an unobstructed view, recognise where they are - and where they want to go. We actively support them on this path.
Schedule a meeting
100+ large and small companies have already started with BEE.
Arrange a no-obligation meeting. We'll talk about your requirements and find the right pricing model for your growth goals.
The BEE.Services
Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.
BEE.Analysis
You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.
BEE.Strategy
Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.
BEE.Branding
Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!
BEE.Website
Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.
BEE.Performance Marketing
AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.
BEE.SEO
In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.
BEE.HubSpot
We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge and train on real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.
BEE.Campaigns
We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behaviour of the target persons for ongoing optimisation.
BEE.Academy
For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.
What keeps us going
We find the infinite opportunities of the digital world incredibly exciting. Digitalisation and the associated mobile possibilities are a huge playing field on which we can bring brands and people together - therefore digital changes to the advantage of customer and supplier!