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Digital Growth Roadmap

With the Digital Growth Roadmap, we help companies use their marketing and sales budgets in a results-oriented way to achieve maximum impact.

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Achieving maximum impact with the Digital Growth Roadmap

Rapid digitisation, increasing competition and the societal changes of recent years present SMEs with major challenges in marketing and sales. We have learned this through experience with many clients from our focus industries. What challenges do you want to solve?

Strong competition

Increasing competitive pressure from often international players with access to cheaper resources or more effective technologies exacerbate the situation.

No reliable pipeline

Lack of repeatability and systematisation of marketing and sales processes prevent reliable planning and achievement of sales targets.

Poor digital CX

A broken digital customer experience (CX) and insufficient digital measures are partly responsible for not increasing the revenue potential of existing customers.

Is the Digital Growth Roadmap a fit for your business?

If you are facing any of the following challenges, you are a good fit for BEE, and our Growth Framework is a good fit for you. We will guide you through your solid Digital Growth Strategy. Among other things, we will answer these questions for you:

Market & Potential

  • Where do I stand compared to my competitors and how much untapped potential do I have in my market?
  • Are my content and topics relevant and will I be found?
  • What markets and topics should I target. How can I distinguish myself from competitors?
  • How can I grow, and which channels are worth investing in?
  • Is my positioning distinct enough to differentiate me from my competitors?
  • How much budget can I invest per channel for my growth? Which KPIs can I serve with it?

Marketing & Sales

  • Where should my leads come from? Am I running the right campaigns for this?
  • What do I need to offer to increase my conversion rates?
  • How do marketing and sales work better together?
  • What are my target markets, key personas, and demographics, and on whom should I prioritise focus?
  • What does the buyer journey look like and which touchpoints can I automate?
  • How much budget and resources do I need to achieve my goals?
  • What are my KPIs and where do I stand in comparison to the market and my market peers?

Are you using your full digital potential? Find out with the BEE.Potential Analysis.

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Outstanding results through industry focus

Through successful projects in these industries, we understand the challenges faced by the companies intimately. We've developed comprehensive growth solutions to transform marketing, sales, and service, capturing the entire digital journey of customers and partners.

  • IT service provider
  • Manufacturing
  • SaaS Company
  • Consulting
  • Personnel service provider
  • Banks & Insurances
  • Software Provider

Challenges:

Conventional sales strategies no longer work. Rapid digitisation, increased competition, and the social changes of recent years are presenting IT service providers with new challenges.

Solutions:

IT service providers must stand out with a modern, fresh design and a good user experience (UX). The focus is on lead generation and an entry page where the positioning is immediately recognisable.

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Results:
+40% visibility
+818% inbound leads
-92% CAC (acquisition cost)

 

View Case

 

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When we relaunched our digital marketing with HubSpot, BEE was the professional partner we were looking for. Pragmatic with an eye on the essentials, we were able to achieve clearly measurable, improved results in record time with BEE.

Urs Wermelinger, VP Marketing & Partner, CYCL AG

Challenges:

In recent years, customers' information behaviour and interaction with companies have changed permanently. Classic sales activities are increasingly losing efficiency and need to be moreble for digital channels.

Solutions:

Manufacturers must address various stakeholders through their websites and clearly convey their unique positioning, both in text and images. The emphasis is on lead generation and a clear UX to guide visitors purposefully through the website.

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Results:
+22% growth in 12 months
+31% revenue from existing customers
+8 NPS (Net Promoter Score)

 

View Case

 

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Looking back, only good impressions remain. Wherever we show our new website, we get great feedback - the appealing design combined with well-structured content convinces all along the line.

Thomas Haller, Sales Manager, EICHENBERGER GEWINDE AG

Challenges:

Continuous demand generation, ongoing momentum, and the simultaneous implementation of scalable processes: The way SaaS companies address these challenges will significantly determine their success. This is where the leaders differ from the laggards.

Solutions:

SaaS companies need to position themselves very clearly and implement simple buyers' journeys in order to differentiate themselves. The focus is on the product, the value proposition, and maximising the conversion rate.

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Results:
+1020% Landing Page Conversion
+66% MQL to SQL Conversion
-90 days for a new GTM strategy.

 

View Case

 

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With the help and direction from BEE, we successfully implemented a data-driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch, and we realised stunning efficiency wins and conversion rate improvement.

Joël L. Capt, BEEKEEPER.IO

Challenges:

In order to benefit from the increased demand in management consulting, consultants need to enter the market with a clear positioning and a unique customer experience.

Solutions:

Consulting companies need to stand out with a modern and fresh design and a good user experience (UX). The focus is on lead generation and attracting talent.

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Results:

4x more qualified inquiries
-14h labor savings due to automations
+8 Net Promoter Score

 

View Case

 

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Thanks to BEE's great understanding of our market and services, there was no need for long discussions and explanations. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.

Pascal Schmid, CEO, Netrics AG

Challenges:

Traditional recruitment and sales strategies no longer work. Rapid digitisation, increasing competition, and the social changes of recent years are creating new challenges for personnel service providers.

Solutions:

Personnel service providers need to stand out not only through clear and sharp positioning, but also through modern design and an intuitive user experience (UX). The focus is on lead generation from customers, but also talents.

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Results:

4x more leads within 6 months
-55% CAC (acquisition cost)
30 days for HubSpot implementation and launch of first lead campaign.

 

View Case

 

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BEE understood our concerns right from the start and looked after us with commitment. The team's commitment is as outstanding as the result. Through a strategically planned roadmap, we were able to achieve quick wins that motivate us to do more.

Thomas Lang, SFOUR Consulting AG

Challenges:
The rapid development of FinTech, strict regulations and the societal changes of recent years are presenting banks with new challenges.

Banks and insurance companies can no longer rest on their brand and brand awareness.

Solutions:
Banks and insurance companies need to develop efficient digital strategies for lead generation and ensure an end-to-end digital customer experience (CX). We help identify and implement a PoC to achieve exceptional CX.


 

 

Results:
Implementation PoC within 90 days
+37% more leads
8+ NPS in 180 days

 

View Case

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We wanted to achieve efficient data management through meaningful marketing automation. The processes were to be significantly simplified and our lead data was to be successfully converted into leads. There has been a constructive relationship with BEE as an agency for many years and I have already carried out several successful projects with Ben Klein. Due to the great trust, we were able to work together without hesitation, despite the high demands that a bank makes. The result: we now have a highly efficient CRM for data management, the follow-up processes are automated - and conversion is massively successful. It doesn't get any better than that.

Roger Feller, Raiffeisen Bank

Challenges:
Software provicers need to bring their products to market faster and faster.

Rapid digitisation, increasing competition, lack of systematisation and inefficient use of resources pose new challenges for software vendors and channel partners.

Solutions:
By providing knowledge, strategy templates and campaign frameworks to channel partners, we help generate leads quickly and efficiently to continuously reach new customers and markets.

Results:
+ 818% more inbound leads
2x more leads also own campaigns
100% more efficiency

 

View Case

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The clear goal was to achieve more visibility and generate more traffic. In addition, we want to be even more flexible in the digital area in the future. As a leading Swiss Atlassian Platinum Solution Partner, we know that a high partner status requires a high level of expertise. Since BEE is a Diamond HubSpot Partner, there was an initial basic trust and also the price-performance ratio sounded very interesting to us. Our high expectations were met in the cooperation. You feel understood and in good hands, which is why I can gladly recommend working with BEE.

Annina Streuli, Bitvoodoo

We have developed a framework for creating and implementing your Digital Growth Strategy in your organisation.

Wir haben ein Framework für die Erstellung und Implementierung Ihrer Digitalen Growth Strategie in Ihrem Unternehmen entwickelt.

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ALIGN

We review your existing analyses and check whether they are still up-to-date.Market and competitor analysis

Analysis and insights on positioning
Audits: SEO and Social Media
Digital market potential: Search volume
Digital market potential: LinkedIn
Digital market potential: Native Ads

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ENGAGE

Based on the analysis data, we collaboratively create your growth roadmap. This includes goals, KPIs, timelines, resources, and the required budget.

Definition of goals and KPIs
Growth case calculation
Content strategy
Campaign framework
Campaign plan
Growth roadmap

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IMPLEMENT

Based on the growth roadmap, we assist you in implementing the strategy. We employ our growth frameworks to achieve initial results within just a few weeks. Together with your team, we'll conduct the first performance review after 4 weeks.

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PERFORM

After implementing the Growth Frameworks, we aren't satisfied until we can demonstrate measurable performance. In regular performance check-ins, we collaborate with your marketing and sales teams to achieve the KPIs outlined in the growth case.

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Transform to Perform

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Transform to Perform

We combine the potential of strategy, technology, data intelligence, and people in a comprehensive transformation model. We assist organisations in their transformation, aiming for enhanced performance and profitable growth. To achieve this, we employ results-oriented and data-driven digital solutions for marketing, sales, and organisational development.

  • Align: We clearly define goals and expectations and reduce obstacles to ensure everyone moves in the same direction.
  • Engage: We provide tools for team collaboration and empower everyone to grow personally alongside the team.
  • Implement: Agile working practices and methods enable us to deliver projects on time and within budget.
  • Perform: We are not satisfied until we can demonstrate measurable performance.
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Case Studies

With cross-sector experience from numerous transformation projects, we inspire our customers to turn every challenge into an opportunity – and every opportunity into growth. Our services, along with all digital solutions for marketing, sales, and service, are designed to enhance performance, reduce costs, and bolster growth.

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BEE makes happy

BEE paves the way: to more visibility, more success, more growth. We often start by clearly identifying the potential and positioning of our clients, and with an unobstructed view of where they are - and where they want to go. We actively support them on this path.

Book appointment

100+ large and small companies have already started with BEE.

Arrange a non-binding meeting. We'll talk about your requirements and find the right pricing model for your growth targets.

Are we a good match?

With the change in buying behaviour, digitalisation has become enormously important for marketing, sales and service.

Companies today have to act differently in order to grow continuously through marketing, sales and service and to achieve measurable results. A new mindset in the way teams think and act is key! If you as a company share these basic convictions with us, we are the ideal partner:

Purchasing behaviour has changed significantly

Everyone in the company is part of the growth strategy

Culture and mindset are essential for ambitious growth

Growth requires investment and performance monitoring

Companies should aim for a top position

The involvement of internal resources is crucial to success

There must be a willingness to change

Agile organisational forms accelerate growth

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The latest information about Digital Growth and Customer Experience.
For all those who have made TRANSFORM TO PERFORM their mission.