We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Targeted customer acquisition for more sales. Identify, target and close the right leads.
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
The most effective way to successfully combine digital marketing and digital sales.
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, cookies, is facing unprecedented challenges. With devices and browsers automatically declining cookies, tracking customer behaviour and data has become more challenging than ever. But fear not, there is a solution that will keep you on the safe side and allow you to track data without the contentious cookies (cookieless tracking). Say hello to server-to-server tracking!
Photo by Vyshnavi Bisani on Unsplash
With server-to-server tracking, we're no longer reliant on cookies or other client-side methods of tracking. Instead, the tracking occurs on the server side, where the data is processed and analysed for insights into customer behaviour and preferences. Ultimately, access to this raw data leads to greater accuracy and doesn’t hinder your strategy with data blockers.
Server-to-server tracking has some interesting advantages:
In simple terms, server-to-server tracking helps you understand what your customers are doing without using pixels and cookies. Instead, it works by sending data directly between servers, bypassing the limitations of client-side tracking methods.
Let’s take a look at what server-to-server tracking looks like in action.
A user visits your website or interacts with your brand in some way.
The data from this interaction is sent to your server instead of being stored on the user's device.
Your server then communicates with a tracking partner's server, sending the data that was collected.
The tracking partner's server processes the data and provides insights and analytics back to your server.
You can then use this data to make informed marketing decisions and improve your customer experience.
Let's talk about the nitty-gritty of implementation. It involves several crucial steps to ensure smooth sailing, but first, let’s take a look at the technical aspects.
First, you'll need to set up the right server-side infrastructure, including the necessary hardware, software, and data storage systems. You'll also need to establish data transfer protocols to ensure seamless communication between servers. Testing is key to fine-tuning the setup and making sure everything is running smoothly.
Now, let's not overlook the potential challenges and considerations. Scalability is one aspect to keep in mind, as your tracking needs may evolve over time. Latency, or delays in data transfer, could also impact the effectiveness of your tracking. And, of course, compliance with privacy laws and regulations is paramount. Naturally, there may be higher costs associated with this kind of investment, but the long-term results are worthwhile.
Of course, GDPR compliance is the big question on your mind. Server-side tracking is generally considered to be GDPR compliant, as it allows businesses to collect and process customer data in a more secure and privacy-friendly manner. Server-side tracking involves communicating directly between servers, which bypasses client-side limitations and allows for better control over data collection and processing. Additionally, server-side tracking enables businesses to more easily implement privacy-focused measures, such as anonymising IP addresses and encrypting data in transit. However, it is still important for businesses to ensure they are fully compliant with all GDPR requirements. This means obtaining appropriate consent from users and providing them with clear information on how their data will be used.
Overall, server-to-server tracking is a valuable method for marketers to consider in a cookieless future. Having a good and functional tracking setup is not easy. Ensuring that the company maximises customer data usage while paying attention to privacy and security, we offer a review of the existing concept with moving it to server to server tracking. Alternatively, we offer a new conception of the tracking setup and set up the server to server tracking here as well.
Bülent Paradiso | 10 Nov 2022
From the "Great Resignation" to "Quiet Quitting" and now "Mass Layoffs", the last few years have presented a whirlwind of challenges to personnel service providers. ...
reading time: 11min
Nik Engel | 16 Mar 2023
In a recent announcement, HubSpot stated that Private Apps are now available. If you're not familiar with the term or are unsure how this will affect your HubSpot ...
reading time: 6min
Lanny Heiz | 10 Jun 2021
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Transform to perform
For mid-market and corporates in the DACH Region that want to transform their business in order to grow locally and globally, BEE is the highest-ranked digital growth solution partner that combines strategy, execution, data intelligence and people in a transformance model.
What BEE stands for