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BEE Digital Growth Blog: Datenbasiert entscheiden

Data Mapping: Better Insights to Make Data-Based Decisions

Data Mapping: Better Insights to Make Data-Based Decisions

Nik Engel | 8 Sep 2023

In a world that treats data as the new gold, data-driven organisations don't just have a competitive edge; they're practically in a league of their own. Studies show ...

reading time: 10min

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What You Need to Know About HubSpot Revenue Attribution

What You Need to Know About HubSpot Revenue Attribution

Romy Fuchs | 31 Aug 2023

If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...

reading time: 9min

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Account-Based Marketing: What you really should know about

Account-Based Marketing: What you really should know about

Romy Fuchs | 27 Jul 2023

Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...

reading time: 9min

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What We've Learned From the HubSpot State of AI Report

What We've Learned From the HubSpot State of AI Report

Ben Klein | 20 Jul 2023

If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...

reading time: 9min

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Hurry Up With Your Migration To GA4 (Google Analytics 4)

Hurry Up With Your Migration To GA4 (Google Analytics 4)

René Dallmann | 6 Jul 2023

Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...

reading time: 11min

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Cookieless Future: On the Safe Side with Server-to-Server Tracking

Cookieless Future: On the Safe Side with Server-to-Server Tracking

René Dallmann | 27 Apr 2023

Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...

reading time: 6min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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Improved HubSpot Reporting with Databox

Improved HubSpot Reporting with Databox

Katrin Zimmermann | 15 Dec 2022

Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...

reading time: 7min

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Building an Advanced but Simple Lead Scoring Model

Building an Advanced but Simple Lead Scoring Model

Pascal Bänninger | 27 Oct 2022

When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...

reading time: 6min

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