In a world that treats data as the new gold, data-driven organisations don't just have a competitive edge; they're practically in a league of their own. Studies show ...
reading time: 10min
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If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ...
reading time: 9min
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Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...
reading time: 9min
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Did Google Analytics 4 (GA4) sneak up on you? Or have you been aware of the impending changes for a while, but other priorities have kept it out of your focus lane? ...
reading time: 11min
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Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
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In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...
reading time: 7min
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Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ...
reading time: 7min
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When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...
reading time: 6min
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