--- title: BEE Digital Growth Blog | BEE | Datenbasiert entscheiden description: "Datenbasiert entscheiden | The latest information on Digital Marketing & Sales Enablement, Data Intelligence, Organization Development.\n \nFor all those who have made TRANSFORM TO PERFORM their business." --- Website [![BEE\_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital) - Services - HubSpot - Resources - [Pricing](https://offers.bee.digital/bee-growth-pricing) - About BEE [Contact now](https://offers.bee.digital/en/contact) - #### Digital Marketing We help you to use your digital potential. For a strong positioning, more visibility and more leads. - [Branding & Positioning](https://www.bee.digital/en/brand-positioning) - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website) - [Webdesign](https://www.bee.digital/en/webdesign-provider) - [UX-Design](https://www.bee.digital/en/ux-design) - [Performance Marketing](https://www.bee.digital/en/performance-marketing) - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing) - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service) #### Get Growth ready With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team. - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap) - [Market Entry](https://www.bee.digital/en/market-entry-german) - [Potential Analysis](https://offers.bee.digital/potential-analysis-request) #### Industries We transform your challenges into opportunities through the experience we have gained from projects in these industries. - [Manufacturing](https://www.bee.digital/en/manufactuers) - [IT Services](https://www.bee.digital/en/it-providers) - [Software Providers](https://www.bee.digital/en/sw-providers) - [Banking](https://www.bee.digital/en/banking) - [SaaS Company](https://www.bee.digital/en/saas) - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider) - [Consulting](https://www.bee.digital/en/consulting) - #### HubSpot Services As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps. - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service) - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check) #### HubSpot Thought Leader As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise. - [HubSpot User Group](https://events.hubspot.com/zurich/) - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland) - [HubSpot Community](https://community.hubspot.com/) #### HubSpot Solutions The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS. - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/) - #### BEE.Blog Knowledge around digital marketing, digital sales, technology, data intelligence and employees. - [Blog](https://www.bee.digital/en/blog) #### Knowledge Base Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download. - [Guides & Topics](https://www.bee.digital/en/guides) - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets) - [FAQ](https://wiki.bee.digital/en) - [Videos & Webinars](https://www.bee.digital/en/growth-videos) #### What is inbound? The most effective way to successfully combine digital marketing and digital sales. - [What is Inbound?](https://www.bee.digital/en/inbound) - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing) - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales) - #### BEE.Team The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world. - [More about BEE](https://www.bee.digital/en/growth-partner) #### References More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth. - [To the references](https://www.bee.digital/en/references) - [To the testimonials](https://www.bee.digital/en/testimonials) #### Invest Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens. - [Learn more](https://www.bee.digital/en/investors) #### We're hiring Become a BEE.Performer! Are you ready for your own transformation? - [Apply now](https://www.bee.digital/en/digital-jobs) EN - [DE](https://www.bee.digital/blog) EN - [DE](https://www.bee.digital/blog) English ![placeholder\_200x200](https://www.bee.digital/hubfs/raw_assets/public/BEE_Rebranding%202023/images/blog-hero.svg "placeholder_200x200") # BEE Digital Growth Blog: Datenbasiert entscheiden [All](https://www.bee.digital/en/blog) CATEGORY BEE News Branding Business Intelligence Content Marketing Digitale Strategie Hubspot Inbound 2017 Inbound 2018 Inbound Marketing Inbound Recruiting Inbound Sales Lead Generation Online Marketing SEO Marketing Social Media Technologien Website & Webdesign CHALLENGE Delight Customers Marktpotenzial analysieren & erkennen Leads zu Kunden umwandeln Aufbau einer Marke Aufbau digitale Marketingstrategie Recruiting Strategie für Wachstum Vertriebsprozesse optimieren Traffic & Leads generieren Messbarkeit des Marketings Effizienzsteigerung durch Marketingautomatisierung Neue Marketingmassnahmen Content generieren Mehr Budget & Ressourcen für Marketing Website Re-Launch Outsourcing Datenbasiert entscheiden ## [![AI trends that will determine the future of sales and marketing](https://lh7-eu.googleusercontent.com/1P89f66A-Y5tRYFasROn4lPxop-hcRberl9VAeDKOCo6EZK-22GDWE9-Dyjy6I1frg0Lz7okFUg0vJ-xCREJqg1cJgjNiv0eFiGSvF0SXbh_xHnSgOKlmJbxxqmrrCIAXkH3FdaPICyAcPl3_-dqlWQ) 8 AI Trends in Sales and Marketing: Crafting Tomorrow's Strategies Philipp Schirmer | 18 Apr 2024 In 1950, the British polymath Alan Turing published "Computing Machinery and Intelligence" – a pioneering exploration into the mathematical possibility of artificial ... reading time: 17min Zum Blog](https://www.bee.digital/en/blog/ai-trends) ## [![Everything you need to know about Google Consent Mode v2: A guide for HubSpot users](https://www.bee.digital/hubfs/Google%20Drive%20Integration/Cookieless%20Future%20On%20the%20Safe%20Side%20with%20Server-to-Server%20Tracking%20%7C%20DE.jpeg) Everything you need to know about Google Consent Mode v2: A guide for HubSpot users René Dallmann | 21 Mar 2024 Have you heard about Google Consent Mode v2? If not, don't worry - we've got everything you need to know about it here. Google Consent Mode v2 is an updated version of ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/google-consent-mode-v2-hubspot) ## [![5 Marketing Objectives for 2024](https://lh7-eu.googleusercontent.com/s_MGWIbnYKZ0WaF4Gn6p6S_l69vFkOJ9UbjYi1Q8mEtb6oW3-m26bpG0LWI3Lr7yYuEGzMVgfMlfImyJwE6JvC4O9mFGEvAx9MTgLWxBSudfmnCJiRJSCA9hF-Xanq1TtS03HITy3CjG7oBcBR8neDQ) 5 Marketing Objectives for 2024 Manuela Krapf | 22 Dec 2023 As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ... reading time: 5min Zum Blog](https://www.bee.digital/en/blog/marketing-objectives) ## [![What You Need to Know About HubSpot Revenue Attribution](https://www.bee.digital/hubfs/Illustration%20Depicting%20The%20Growth%20In%20Business.%20Card%20Handmade%20from%20Paper%20Characters%20on%20Blue%20Background.%203D%20Render.%20Business%20Concept..jpeg) What You Need to Know About HubSpot Revenue Attribution Yvette Veigel | 31 Aug 2023 If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ... reading time: 9min Zum Blog](https://www.bee.digital/en/blog/hubspot-revenue-attribution) ## [![What We've Learned From the HubSpot State of AI Report](https://www.bee.digital/hubfs/Google%20Drive%20Integration/What%20we%20have%20learned%20from%20the%20HubSpot%20State%20of%20AI%20Report%20%7C%20DE.png) What We've Learned From the HubSpot State of AI Report Ben Klein | 20 Jul 2023 If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ... reading time: 9min Zum Blog](https://www.bee.digital/en/blog/hubspot-state-of-ai) ## [![Cookieless Future: On the Safe Side with Server-to-Server Tracking](https://www.bee.digital/hubfs/Google%20Drive%20Integration/Cookieless%20Future%20On%20the%20Safe%20Side%20with%20Server-to-Server%20Tracking%20%7C%20DE.jpeg) Cookieless Future: On the Safe Side with Server-to-Server Tracking René Dallmann | 27 Apr 2023 Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ... reading time: 6min Zum Blog](https://www.bee.digital/en/blog/server-to-server-tracking) ## [![Cookieless tracking: definition and its scope](https://www.bee.digital/hubfs/Raisin%20and%20chocolate%20chip%20cookies.jpeg) Cookieless tracking: definition and its scope Sascha Geilenkirchen | 9 Feb 2023 In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/cookieless-tracking) ## [![Improved HubSpot Reporting with Databox](https://www.bee.digital/hubfs/Imported_Blog_Media/Databox%20Dashboard-1-Nov-25-2021-04-34-09-39-PM.png) Improved HubSpot Reporting with Databox Katrin Zimmermann | 15 Dec 2022 Your business collects data from so many different sources. It's the blessing and the curse of the digital age we find ourselves in. On the one hand, you have more ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/databox) ## [![Building an Advanced but Simple Lead Scoring Model](https://www.bee.digital/hubfs/Google%20Drive%20Integration/Building%20an%20Advanced%20but%20Simple%20Lead%20Scoring%20Model_DE.jpeg) Building an Advanced but Simple Lead Scoring Model Philipp Schirmer | 27 Oct 2022 When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ... reading time: 6min Zum Blog](https://www.bee.digital/en/blog/lead-scoring) [1](https://www.bee.digital/en/blog/tag/datenbasiert-entscheiden/page/1#blog-cards) [2](https://www.bee.digital/en/blog/tag/datenbasiert-entscheiden/page/2#blog-cards) [Next](https://www.bee.digital/en/blog/tag/datenbasiert-entscheiden/page/2#blog-cards) ### No meeting selected Select an existing meeting from the sidebar, or create a new one by navigating to the Meetings tool BEE Digital Growth AG The Circle 60 8058 Zürich [info@bee.digital](mailto:info@bee.digital)  [+41 43 336 90 00](tel:0041433369000) BEE Digital Growth GmbH Relenbergstraße 6 D - 70174 Stuttgart [info@bee.digital](mailto:info@bee.digital)  [+49 711 49010128](tel:004971149010128) [![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound) [![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/) [![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/) [![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN) [![t4v\_logo\_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/) Our BEE News © 2026 BEE Digital Growth AG. 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