Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...
reading time: 6min
Zum Blog
Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...
reading time: 9min
Zum Blog
Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
Zum Blog
It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
Zum Blog
In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...
reading time: 9min
Zum Blog
Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...
reading time: 7min
Zum Blog
Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...
reading time: 12min
Zum Blog
How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
Zum Blog
Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...
reading time: 6min
Zum Blog