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BEE Digital Growth Blog: Lead Generation (2)

Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Pascal Bänninger | 8 Jun 2023

Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...

reading time: 7min

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Mobile marketing strategy: tips and trends for your business success

Mobile marketing strategy: tips and trends for your business success

Romy Fuchs | 25 May 2023

Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...

reading time: 12min

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Increase Your Conversion Rate Through Personalisation

Increase Your Conversion Rate Through Personalisation

Manuela Krapf | 18 May 2023

How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...

reading time: 8min

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Cookieless Future: On the Safe Side with Server-to-Server Tracking

Cookieless Future: On the Safe Side with Server-to-Server Tracking

René Dallmann | 27 Apr 2023

Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...

reading time: 6min

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Why email list growth is so important

Why email list growth is so important

Romy Fuchs | 23 Feb 2023

We have some bad news: your email marketing contact database unfortunately decreases over time. Your contacts' email addresses change as they move from one company to ...

reading time: 7min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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Customisation of the lifecycle stages in HubSpot

Best Practices for Creation and Customisation of Lifecycle Stages Inside HubSpot

Pascal Bänninger | 22 Dec 2022

HubSpot’s Lifecycle Stages help everyone in your business understand how contacts and companies progress through the sales funnel. This powerful tool gives insight into ...

reading time: 7min

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10 Outreach Tool Recommendations for Sales

10 Outreach Tool Recommendations for Sales

Lanny Heiz | 24 Nov 2022

Whether you love it or hate it, outreach is an essential part of your sales cycle. Finding leads and making contact can be a little exhausting if you're doing it ...

reading time: 7min

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Building an Advanced but Simple Lead Scoring Model

Building an Advanced but Simple Lead Scoring Model

Pascal Bänninger | 27 Oct 2022

When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...

reading time: 6min

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