Digital CX Roadmap
SMBs that recognise the business growth and cost reduction benefits of delivering outstanding digitial customer experiences need the Digital CX Roadmap.
Achieving an outstanding customer experience with the Digital CX Roadmap
Through experience with many customers from our focus industries, we have learned that rapid digitisation, increasing competition, and the social changes of recent years present SMEs with major challenges. Which ones do you want to solve?
Strong competition
Increasing competitive pressure, often from international players with access to cheaper resources or more effective technologies, is exacerbating the situation.
No reliable pipeline
Lack of repeatability and systematisation of marketing and sales processes prevent reliable planning and achievement of sales targets.
Poor digital CX
A broken digital customer experience (CX) and inadequate activities are partly responsible for not increasing the revenue potential of existing customers.
Stand out from your competitors and leave a lasting impression.
After a profound analysis of your customers' needs and your competitors' offerings, we develop a unique positioning and a modern web presence that clearly differentiates your company and leaves a lasting impression on customers and partners.
90 days
Successful repositioning within 90 days.
Continuously acquire new customers and open up new markets.
Generate qualified leads for your sales by implementing effective growth strategies. We help you equip your marketing and sales for digital channels and lay the foundation for measurable success and sustainable growth.
+23%
Growth within 12 months.
Strengthen relationships with your customers and partner network.
Engage your customers and strengthen your partnerships. We define all touchpoints with your business, from first contact to customer service, and help you make every digital interaction a positive customer-centric experience.
+32%
More sales with existing customers.
What is your challenge?
Customer experience (CX) is the sum of perceptions and feelings resulting from interactions with a brand's products and services. It begins before the purchase decision and extends through active use and service to repurchase - and beyond. To ensure consistently positive CX, you need to address several challenges. We support you with these services:
Outstanding CX: Lead-to-Client
Your goal: You know the potential of lead generation and lead management for more MQLs and SQLs.
Our services:
- - Analysis of existing lead-to-client processes and derivation of touchpoints.
- - Potential analysis of a seamless CX in the entire lead-to-client process and definition of the lead handover processes between Marketing & Sales.
- - Creation of a roadmap and listing of the required resources for establishing an outstanding CX of lead-to-client.
- .
Outstanding CX: Customer-to-loyal customer
Your goal: You know the potential of your existing customers for more SQLs, achieve an 8+ NPS score and shorten your response times.
Our services:
Go2Market audit
Your goal: Identify your most promising market segment and know how to leverage the potential.
Our services:
(Re) positioning audit
Your goal: You are clearly differentiated in the market, and the target groups understand why they should work with your company and not with a competitor.
Our services:
Outstanding customer experience (CX) through industry focus
Through successful CX projects in these industries, we know the challenges companies face very well. We have developed complete solutions to transform marketing, sales and service - and to map the entire digital journey of customers and partners.
Challenges:
Conventional sales strategies no longer work. Rapid digitisation, increased competition, and the social changes of recent years are presenting IT service providers with new challenges.
Solutions:
IT service providers must stand out with a modern, fresh design and a good user experience (UX). The focus is on lead generation and an entry page where the positioning is immediately recognisable.
When we relaunched our digital marketing with HubSpot, BEE was the professional partner we were looking for. Pragmatic with an eye on the essentials, we were able to achieve clearly measurable, improved results in record time with BEE.
Urs Wermelinger, VP Marketing & Partner, CYCL AG
Challenges:
In recent years, customers' information behaviour and interaction with companies have changed permanently. Classic sales activities are increasingly losing efficiency and need to be moreble for digital channels.
Solutions:
Manufacturers have to address various stakeholders with their websites and clearly communicate their differentiating positioning - in text and images. The focus is on lead generation and clear UX to guide visitors through the website in a targeted manner.
Looking back, only good impressions remain. Wherever we show our new website, we get great feedback - the appealing design combined with well-structured content convinces all along the line.
Thomas Haller, Sales Manager, EICHENBERGER GEWINDE AG
Challenges:
Continuous demand generation, ongoing momentum, and the simultaneous implementation of scalable processes: The way SaaS companies address these challenges will significantly determine their success. This is where the leaders differ from the laggards.
Solutions:
SaaS companies need to position themselves very clearly and implement simple buyers' journeys in order to differentiate themselves. The focus is on the product, the value proposition, and maximising the conversion rate.
With the help and direction from BEE, we successfully implemented a data-driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch, and we realised stunning efficiency wins and conversion rate improvement.
Joël L. Capt, BEEKEEPER.IO
Challenges:
In order to benefit from the increased demand in management consulting, consultants need to enter the market with a clear positioning and a unique customer experience.
Solutions:
Consulting companies need to stand out with a modern and fresh design and a good user experience (UX). The focus is on lead generation and attracting talent.
Thanks to BEE's great understanding of our market and services, there was no need for long discussions and explanations. The BEE.GAMEPLAN is the essence of how to achieve the goals we have set for the future.
Pascal Schmid, CEO, Netrics AG
Challenges:
Traditional recruitment and sales strategies no longer work. Rapid digitisation, increasing competition, and the social changes of recent years are creating new challenges for personnel service providers.
Solutions:
Personnel service providers need to stand out not only through clear and sharp positioning, but also through modern design and an intuitive user experience (UX). The focus is on lead generation from customers, but also talents.
Results:
4x more leads within 6 months
-55% CAC (acquisition cost)
30 days for HubSpot implementation and launch of first lead campaign.
Thomas Lang, SFOUR Consulting AG
Challenges:
The rapid development of FinTech, strict regulations and the societal changes of recent years are presenting banks with new challenges.
Banks and insurance companies can no longer rest on their brand and brand awareness.
Solutions:
Banks and insurance companies need to develop efficient digital strategies for lead generation and ensure an end-to-end digital customer experience (CX). We help identify and implement a PoC to achieve exceptional CX.
Roger Feller, Raiffeisen Bank
Challenges:
Software provicers need to bring their products to market faster and faster.
Rapid digitisation, increasing competition, lack of systematisation and inefficient use of resources pose new challenges for software vendors and channel partners.
By providing knowledge, strategy templates and campaign frameworks to channel partners, we help generate leads quickly and efficiently to continuously reach new customers and markets.
Annina Streuli, Bitvoodoo
Cooperation with BEE
We have implemented a lean process to bring you value from the first contact. After all, our mission is to lead by example, through exceptional CX.
01
Get to know
Can we help you and do we fit together? We have a common understanding of whether and where BEE can bring benefits.
02
Scoping
We get to know your company, your market, your goals. In a free work session, we record what should be developed for your Digital Roadmap, what is already available, what resources you can contribute. Afterwards, you will receive an offer.
03
Kick-off
Audit Services
With our audit services, we record your current situation, uncover potential and create a roadmap for implementation:
- HubSpot Growth Audit
- Data Quality Audit
- Website UX Audit
- Website Scoping Audit
- CX Lead-to-Client Audit
- CX Client-to-loyal Client Audit
- Performance Marketing Audit
- Inbound Readiness Audit
- Tech Integration Scoping Audit
- G2M Audit
Consulting Services
With our targeted consulting services we help with these challenges:
- (Re) Positioning
- Digital CX Roadmap
- Roadmap to Growth
- Roadmap to Automation
Implementation Services
We know sprints, OKRs and love KPIs. We have flexible pricing models for the implementation of your challenges:
- Fixed price
- Retainer
- Hourly packages
BEE.Transformance-Model
Transform to Perform
We combine the potential of strategy, technology, data intelligence and employees in a holistic transformation model. We help organisations with their transformation for more performance and profitable growth. To do this, we use results-oriented and data-driven digital solutions for marketing, sales and organizational development.
Here's how we do it:
- Align: Goals and expectations are clearly defined, and obstacles are reduced. This enables everyone to run in the same direction.
- Engage: We provide tools for team collaboration and enable everyone to grow personally with the team.
- Implement: Agile work practices and methods help us to implement projects on time and on budget.
- Perform: We are not satisfied until we can demonstrate measurable performance.
Case Studies
With cross-industry experience from many transformation projects, we inspire our customers to turn every challenge into an opportunity and every opportunity into growth. Our services and all digital solutions for marketing, sales and service are designed to increase performance, reduce costs and strengthen growth.
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In den intensiven Workshops, in denen die Grundlagen und die ersten Details für den Gameplan erarbeitet wurden, haben uns sowohl die guten Ideen von BEE, als auch deren kritische Betrachtungsweise und Inputs wirklich geholfen. Was mir besonders gut gefiel: Ben Klein hat sich mit unseren Vorstellungen ernsthaft auseinandergesetzt, aber auch konstruktive Gegenvorschläge und Optimierungen aufgezeigt, mit denen sich das beste Ergebnis erreichen lässt. Innerhalb kurzer Zeit folgten dann gute Erstentwürfe für unsere Website und die neuen Seiten wurden strukturiert und sehr zügig umgesetzt.
Das BEE Team ist sehr freundlich, technisch sehr versiert und immer hilfsbereit. Die Zusammenarbeit hat richtig Spass gemacht. Ebenso begeistert sind wir von HubSpot. Die Software ist sehr intuitiv zu bedienen und das Handling unserer Kundenkommunikation läuft damit effizient und hoch professionell.
"
Ferdinand Peter
Autowelt Schweiz AG
We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!
"
Giles Magnin
esurance.ch
We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.
"
Ralph Hartmeier
GETKICKBOX powered by Swisscom Digital
Wir hatten HubSpot bereits im Einsatz, wussten jedoch, dass wir unsere Visibilität noch deutlich steigern können. Dafür haben wir einen kompetenten Partner gesucht. BEE hat uns mit fundiertem Fachwissen unserer Branche und einem sehr strukturierten Vorgehen überzeugt. Wir haben unseren organischen Traffic innerhalb von 12 Monaten um 25% gesteigert! BEE hat uns als Sparringspartner in Consulting und Umsetzung wirkungsvoll – und sympathisch – unterstützt. Heute nutzen wir HubSpot deutlich intensiver und effektiver.
"
Uwe Bornemann
Tecan AG
BEE ist ein großartiger Partner für Inbound- und HubSpot-Dienstleistungen. Das Team ist sehr sachkundig, qualifiziert und unkompliziert in der Zusammenarbeit. Sie sind bei der Umsetzung der Geschäftsziele flexibel und passen sich an diese sowie an die Kundenwünsche an. Ich würde BEE jedem, der solche Dienstleistungen sucht, wärmstens empfehlen.
"
Monika Wisser
Konzepthaus Web Solutions GmbH
BEE ist seit vielen Jahren unser Partner, der uns immer wieder neue Wege für produktive Kampagnen aufzeigt und uns mit innovativen Konzeptideen inspiriert. Den Aufbau unserer neuen Website und die HubSpot Implementierung haben wir mit BEE stringent und erfolgreich durchgeführt. Auch bei der Leadgenerierung können wir uns auf die Unterstützung von BEE verlassen. Das Ergebnis sind neue kreative Kampagnen, eine bessere Sichtbarkeit im Netz durch Inbound Marketing, eine höhere Bekanntheit als Marke, frische Ideen für Featured Content und neue Leads. Das talentierte BEE Team steht uns jederzeit tatkräftig zur Seite!
"
Anna Suder
Netrics AG
Bei unserem Relaunch unseres Digitalen Marketings mit Hubspot ist BEE der professionelle Partner, den wir gesucht haben. Pragmatisch mit dem Blick auf das Wesentliche konnten wir mit BEE in Rekordzeit zu deutlich messbaren, verbesserten Resultaten bringen. Besonders schätze ich persönlich die kombinierte Fach- und Branchenkenntnis des BEE Teams, das deutlich über reines "Mitdenken" hinausgeht, sondern uns jederzeit als Benchmark und Sparring dient. Die erfolgsorientierte Zusammenarbeit richtet sich jederzeit an klar definierten Zielgrössen und ist transparent messbar. Ein weiterer Vorteil von BEE: Als IT Unternehmen lieben wir es, zahlreiche Dinge auch in Hubspot selber zu realisieren und gemeinsam mit BEE in die Strategie einzubinden und in der Ausführung zu koordinieren - BEE unterstützt dieses agile, partizipative Modell geradezu mustergültig.
"
Urs Wermelinger
Cycl AG
I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.
"
Manuel Hartmann
SalesPlaybook
Zusammen mit BEE haben wir die HubSpot Implementierung sowie weitere entsprechende Inbound Massnahmen erfolgreich umgesetzt. Das Team von BEE hat uns stets tatkräftig und kompetent mit ihrem Fachwissen unterstützt, völlig egal wo bei uns der Schuh drückte. Geschätzt haben wir dabei insbesondere die unkomplizierte und persönliche Zusammenarbeit. Wer also auf der Suche nach einem top Partner für erfolgreiches Inbound Marketing ist, macht bei der BEE sicherlich nichts falsch!
"
Michael Schibli
Process Partner AG
Zielgerichtete, effiziente, sowie qualitativ hochwertige Beratung und Begleitung durch den Umstellungsprozess auf Hubspot. Danke BEE!
"
Julian Leudesdorff
SUSI&James GmbH
BEE makes happy
BEE paves the way: to more visibility, more success, more growth. We often start by clearly identifying our clients' potential and positioning, and with an unobstructed view of where they are - and where they want to go. We actively support them on this path.
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Are we a good match?
With the change in buying behavior, digitisation has become enormously important for marketing, sales and service.
Today, companies have to act differently in order to grow continuously through marketing, sales and service and to achieve measurable results. A new mindset in the way teams think and act is Key! If you as a company share these basic beliefs with us, we are the ideal partner:
Purchasing behavior has changed significantly
People act completely differently when searching and making purchasing decisions today. Digital sales & marketing have a significant impact on your company's success.
Everyone in the company is part of the growth strategy
Not only marketing & sales, but everyone in the company - including the project teams and the management level - are part of the growth strategy.
Culture and mindset are essential for ambitious growth
Culture eats strategy for breakfast! The best plan is of no use if the mindset of the teams is not right. Values must be authentic and lived. This is how you position yourself as an attractive employer and attract the best talent to help shape your growth.
Growth requires investment and performance monitoring
Growth sucks cash! Organic growth is expensive. Before capital is invested in growth, the growth case must be calculated. The KPIs must be defined. Based on this, the success control must be set up in order to be able to intervene in time.
Companies should aim for a top position
A leading market position today must be based primarily on customer trust. Marketing & sales must do everything to make your company the most trusted partner in your industry.
Involving internal resources is critical to success
Instead of complete outsourcing, your internal teams must work closely and transparently with our Growth Team. This is the only way you can build up internal knowledge and we can ensure knowledge transfer.
The willingness to change must be given
Only with the right marketing and sales tools can you plan and measure your activites accurately and manage your entire marketing and sales efficiently. You are open for efficient solutions and ready to abandon existing isolated applications.
Agile organisational forms accelerate growth
Traditional hierarchical organisational forms limit growth opportunities because they restrict flexibility and slow down commitment. A rethink is essential to become attractive for top talent and to be able to act and grow in an agile manner.
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