Website
We help you to use your digital potential. For a strong positioning, more visibility and more leads.
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
The most effective way to successfully combine digital marketing and digital sales.
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
Become a BEE.Performer! Are you ready for your own transformation?
A great website just takes some basic coding, the right template, and a few hours of experimenting with different fonts.
Right?
Sure...
...if you’re an amateur musician.
For business owners and marketing leaders that have to deliver results in a specific timeframe however, your website building process has to be far more strategic. This is because you (and your stakeholders) will have certain expectations from your website and you can’t afford to leave things to chance.
A website is, essentially, a marketing tool –– and often a pricey one. That’s why you’ll be required to show a return on investment (ROI) through the data the website generates. This is the best way to demonstrate how your creative ideas and business insights have been mobilised to actualise your business goals. These goals may be focused around:
In 2020, over two billion people made online purchases, making it more essential than ever to have an effective website strategy for your business. Whether you’re at the beginning of your digital journey or you’re keen to optimise your online presence so that you can start hitting your targets, a website strategy is the official starting point.
Building a website isn’t just a box-ticking exercise. It’s part of your overall digital strategy, and is driven by intent. Are you going to sell products and services through your website, or do you want to generate leads that request demos and book consultations with your sales team?
The purpose of your website will strongly influence its layout and content. Knowing your “why” is also central to identifying the right web specialists, plug-ins, hosting and management service needed to enable the features you require.
All of these decisions will be affected by your overall marketing strategy –– and we hope that’s an inbound one. Websites that apply an inbound methodology are focused on answering the questions of your specific buyer personas and offering the right kind of help and support to nudge them through the buyer’s journey. Inbound sales and marketing is all about relationship building, rather than hard-sell tactics that agitate your website visitors.
At its core, your website should always serve to educate customers about your products and services. It also acts as a platform that’s uniquely yours –– you’ve got the power to make it do what you need it to, whether that’s to generate more organic traffic, boost your buyer’s confidence or your sales team’s ability to qualify leads and close more deals.
While there's plenty you can do to spruce up your existing website, sometimes it's a good idea to scrap the whole thing and start from scratch. Here are some scenarios which may push you towards a redesign / overhaul / total annihilation of what was before:
Sometimes the design is too dated, the layout is dysfunctional, there are hosting issues, and your pages take too long to upload. You may also want to redesign your website if you’d like to improve its functionality and integrate with other essential marketing tools such as chatbots and CRMs. When the list starts getting this long, it's better to take a fresh approach.
If you've recently rebranded your product line or introduced new partners and services into your offering, you may also wish to review the look and feel of your website to ensure that it aligns with any new messaging and activities. Companies change, over time, and evolving your value proposition and branding is all part of that cycle –– your website shouldn’t fall behind.
Delivering a better customer experience (CX) is often at the heart of all redesign projects. You may find that your old website didn't bring your buyer's journey to life or make your marketing vision very clear. Mobile device functionality is a huge part of your user experience and it’s surprising how many businesses neglect this, considering that in the first quarter of 2021, 54.8% of web traffic came from mobile devices (excluding tablets).
Redesigning your website isn't only about the visual aspects, very often, your content will need addressing too. Perhaps you’ve decided to diversify the type of content you make available through your website, such as videos, audio clips, blogs and images. You’ll have to make sure that your current website can accommodate this.
Where copy is concerned, it’s important to acquire the services of a specialist that can help you create powerful messaging that directly addresses your buyer persona. Copy will also drive the design and layout of your website and will have to factor into your design strategy.
If you feel inspired to get a little more methodical about your website, we’ve got all the tools and expertise to help guide you along this process. With our Website Worksheet, you can take a step-by-step approach to building a website strategy that focuses on business growth and revenue generation.
Before you start, however, we recommend that you carry out a website audit with us.
Giuliano Campaniello | 18 Nov 2021
The need for a practical, highly functional and engaging website has been strongly highlighted by recent global events when selling and communicating with customers ...
reading time: 13min
Zum Blog
Tim Bittins | 9 Mar 2023
It’s 2023, and the internet is alive with web design trends that are all about creating excellent user experiences (UX). In just five short years, it’s estimated that ...
reading time: 15min
Zum Blog
Giuliano Campaniello | 9 Jun 2022
Where you build your website is one of the most important business decisions you’ll make. The platform you use can impact everything from the user experience (UX) to how ...
reading time: 7min
Zum Blog