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We help you to use your digital potential. For a strong positioning, more visibility and more leads.
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
The most effective way to successfully combine digital marketing and digital sales.
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
Become a BEE.Performer! Are you ready for your own transformation?
If you want a professional, customised corporate website, you may be looking at a bill amounting to tens of thousands. If you've got that kind of budget, you'll want to make sure the investment is worthwhile. Most businesses know they need a website – or a website redesign – and they're usually in a hurry to get things up and running. This creates a lucrative market for agencies that promise super-fast delivery – at a premium price, of course, and that's where businesses often make several critical mistakes.
If you're prioritising a quick implementation of a shiny new website without addressing the three inconvenient truths we're about to discuss below, you may be sinking your money into a bottomless pit.
So, you want a beautiful website with all the bells and whistles – contemporary look and feel, great fonts and interactive features. But, before you begin, answer this simple question: Where does your customer factor in?
You see, a website should always serve the purpose of guiding your customer through the buyer's journey by providing the relevant information they need to make a purchasing decision. This requires research and strategy to ensure each page on your website is intentional and effective. Most agencies treat web design and sales and marketing as separate functions. What does this mean for your business?
Well, you'll get a pretty website out of it, sure. But it probably won't be optimised for conversion or help with your sales process. So, before you set off on your web redesign journey, be sure to ask if there's a strategic element to the design process and how the agency will create the website with your buyer personas in mind.
Typically, agencies want to give you that big visual WOW! Of course, you want to be happy with how the website looks–aesthetics are important, but what happens once the design project is complete and the website is up and running? This, you see, is where the relationship between you and the agency typically comes to an end.
What's being done to optimise and improve it to make sure it's driving sales and conversions?
It's one thing to presume how visitors will interact with your website; it's another thing to actually study the live data coming in after the launch to make meaningful adjustments that improve the user experience (UX) and achieve better results for your business. Usually, this happens by conducting A/B testing, using heatmaps, and studying traffic data.
If you've signed up for a design-and-launch-only project, you're leaving a lot of opportunity on the table and possibly even risk losing customers who don't get a worthwhile experience from your new website. But how would you know if you're not looking at the data? Do you even know how to access the data? This brings us to inconvenient truth #3...
There will inevitably come a point when you need to do something on your website, whether that's updating a piece of content, adding a landing page or changing a product specification. But can you do this on your own?
Many agencies will act as gatekeepers, building your website but making it impossible for you to take the reins. They'll want to charge you for every change or amendment you wish to make instead of teaching you and your team how to independently control your website.
Having internal expertise and access to all the essential parts of the website is critical. It gives you the freedom to make updates in response to changes in the business environment and ensures your website continues to work in your favour.
At BEE, we like to dive much deeper than the superficial elements of web design. Our years of experience enable us to understand what our clients really want –– beyond the lovely colours, fonts and widgets.
We know that you want a high performing website that generates valuable data for your business –– data you can use to get more sales and conversions. That's why strategy and data are baked into our web design process.
We'll begin with an in-depth conversation about your business, its objectives and your target audience or buyer personas. Everything we do from that point on is data-based.
We'll evaluate your current website to check what's working well, where opportunities are slipping through the cracks, and what needs to be overhauled or removed entirely. Our design process always includes you, the client, because we know that you'll want to be able to operate your website, even if you choose to work independently of us. We're not here to lock you in; we want to empower you so that your business can grow.
Yes, our team of expert designers will ensure you have a modern, functional website, but it will also be a website built upon inbound principles that deliver measurable results. To learn more about how we create and launch lead generating websites, explore our Website Roadmap.
Mattia Suter | 24 Mar 2022
Web design is an art and often an understated one. It’s not as simple as picking a colour palette, throwing some images together and making sure there’s enough content ...
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Tim Bittins | 9 Mar 2023
It’s 2023, and the internet is alive with web design trends that are all about creating excellent user experiences (UX). In just five short years, it’s estimated that ...
reading time: 15min
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Giuliano Campaniello | 9 Jun 2022
Where you build your website is one of the most important business decisions you’ll make. The platform you use can impact everything from the user experience (UX) to how ...
reading time: 7min
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