--- title: BEE Digital Growth Blog | BEE | Digitale Strategie description: "Digitale Strategie | The latest information on Digital Marketing & Sales Enablement, Data Intelligence, Organization Development.\n \nFor all those who have made TRANSFORM TO PERFORM their business." --- Website [![BEE\_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital) - Services - HubSpot - Resources - [Pricing](https://offers.bee.digital/bee-growth-pricing) - About BEE [Contact now](https://offers.bee.digital/en/contact) - #### Digital Marketing We help you to use your digital potential. For a strong positioning, more visibility and more leads. - [Branding & Positioning](https://www.bee.digital/en/brand-positioning) - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website) - [Webdesign](https://www.bee.digital/en/webdesign-provider) - [UX-Design](https://www.bee.digital/en/ux-design) - [Performance Marketing](https://www.bee.digital/en/performance-marketing) - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing) - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service) #### Get Growth ready With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team. - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap) - [Market Entry](https://www.bee.digital/en/market-entry-german) - [Potential Analysis](https://offers.bee.digital/potential-analysis-request) #### Industries We transform your challenges into opportunities through the experience we have gained from projects in these industries. - [Manufacturing](https://www.bee.digital/en/manufactuers) - [IT Services](https://www.bee.digital/en/it-providers) - [Software Providers](https://www.bee.digital/en/sw-providers) - [Banking](https://www.bee.digital/en/banking) - [SaaS Company](https://www.bee.digital/en/saas) - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider) - [Consulting](https://www.bee.digital/en/consulting) - #### HubSpot Services As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps. - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service) - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check) #### HubSpot Thought Leader As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise. - [HubSpot User Group](https://events.hubspot.com/zurich/) - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland) - [HubSpot Community](https://community.hubspot.com/) #### HubSpot Solutions The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS. - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/) - #### BEE.Blog Knowledge around digital marketing, digital sales, technology, data intelligence and employees. - [Blog](https://www.bee.digital/en/blog) #### Knowledge Base Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download. - [Guides & Topics](https://www.bee.digital/en/guides) - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets) - [FAQ](https://wiki.bee.digital/en) - [Videos & Webinars](https://www.bee.digital/en/growth-videos) #### What is inbound? The most effective way to successfully combine digital marketing and digital sales. - [What is Inbound?](https://www.bee.digital/en/inbound) - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing) - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales) - #### BEE.Team The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world. - [More about BEE](https://www.bee.digital/en/growth-partner) #### References More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth. - [To the references](https://www.bee.digital/en/references) - [To the testimonials](https://www.bee.digital/en/testimonials) #### Invest Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens. - [Learn more](https://www.bee.digital/en/investors) #### We're hiring Become a BEE.Performer! Are you ready for your own transformation? - [Apply now](https://www.bee.digital/en/digital-jobs) EN - [DE](https://www.bee.digital/blog) EN - [DE](https://www.bee.digital/blog) English ![placeholder\_200x200](https://www.bee.digital/hubfs/raw_assets/public/BEE_Rebranding%202023/images/blog-hero.svg "placeholder_200x200") # BEE Digital Growth Blog: Digitale Strategie [All](https://www.bee.digital/en/blog) CATEGORY BEE News Branding Business Intelligence Content Marketing Digitale Strategie Hubspot Inbound 2017 Inbound 2018 Inbound Marketing Inbound Recruiting Inbound Sales Lead Generation Online Marketing SEO Marketing Social Media Technologien Website & Webdesign CHALLENGE Delight Customers Marktpotenzial analysieren & erkennen Leads zu Kunden umwandeln Aufbau einer Marke Aufbau digitale Marketingstrategie Recruiting Strategie für Wachstum Vertriebsprozesse optimieren Traffic & Leads generieren Messbarkeit des Marketings Effizienzsteigerung durch Marketingautomatisierung Neue Marketingmassnahmen Content generieren Mehr Budget & Ressourcen für Marketing Website Re-Launch Outsourcing Datenbasiert entscheiden ## [![5 Marketing Objectives for 2024](https://lh7-eu.googleusercontent.com/s_MGWIbnYKZ0WaF4Gn6p6S_l69vFkOJ9UbjYi1Q8mEtb6oW3-m26bpG0LWI3Lr7yYuEGzMVgfMlfImyJwE6JvC4O9mFGEvAx9MTgLWxBSudfmnCJiRJSCA9hF-Xanq1TtS03HITy3CjG7oBcBR8neDQ) 5 Marketing Objectives for 2024 Manuela Krapf | 22 Dec 2023 As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ... reading time: 5min Zum Blog](https://www.bee.digital/en/blog/marketing-objectives) ## [![Development of a Digital Marketing Strategy: Must-haves for 2024](https://www.bee.digital/hubfs/Stock%20images/Business%20man%20looking%20at%20bright%20light%20bulb%20in%20the%20wall%20concept.jpeg) Development of a Digital Marketing Strategy | Must-haves for 2024 Ben Klein | 26 Oct 2023 Many companies start each year convinced that they have a viable digital marketing strategy in place. But already in the course of the first months, the deficits and ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/development-of-a-digital-marketing-strategy) ## [![Pascal Schmid is the new member of the Board of Directors of BEE Digital Growth AG](https://www.bee.digital/hubfs/New%20Employees%20Concept%20-%20Green%20Pushpin%20on%20a%20Map%20Background%20with%20Selective%20Focus..jpeg) Pascal Schmid is the new member of the Board of Directors of BEE Digital Growth AG Carina Rieger | 20 Oct 2023 Since August 2023, Pascal Schmid has been a member of the Board of Directors of BEE Digital Growth AG. Pascal Schmid is a Swiss cloud pioneer and member of the board of ... reading time: 4min Zum Blog](https://www.bee.digital/en/blog/new-member-of-the-board-of-directors) ## [![Positioning as a successful strategy in marketing | BEE](https://www.bee.digital/hubfs/Stock%20images/shutterstock_398383648.jpg) Positioning as a successful strategy in marketing Ben Klein | 12 Oct 2023 Marketing positioning is one of the fundamental strategies that helps companies differentiate and succeed in an increasingly competitive market. In a world where ... reading time: 18min Zum Blog](https://www.bee.digital/en/blog/positioning-as-a-successful-strategy-in-marketing) ## [![What We've Learned From the HubSpot State of AI Report](https://www.bee.digital/hubfs/Google%20Drive%20Integration/What%20we%20have%20learned%20from%20the%20HubSpot%20State%20of%20AI%20Report%20%7C%20DE.png) What We've Learned From the HubSpot State of AI Report Ben Klein | 20 Jul 2023 If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ... reading time: 9min Zum Blog](https://www.bee.digital/en/blog/hubspot-state-of-ai) ## [![Neues Schweizer Datenschutzgesetz und deine HubSpot-Website](https://www.bee.digital/hubfs/Google%20Drive%20Integration/New%20Data%20Protection%20Law%20in%20Switzerland%20What%20you%20should%20know%20for%20your%20HubSpot%20website%20%7C%20DE.jpeg) New Data Protection Law in Switzerland: What you should know for your HubSpot website Philipp Schirmer | 13 Jul 2023 We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ... reading time: 6min Zum Blog](https://www.bee.digital/en/blog/switzerland-data-protection-hubspot) ## [![Mobile marketing strategy: tips and trends for your business success](https://www.bee.digital/hubfs/Google%20Drive%20Integration/How%20Mobile%20Marketing%20Can%20Put%20Your%20Business%20on%20the%20Road%20to%20Success%20Tips%20and%20Trends%20for%20a%20Successful%20Mobile%20Marketing%20Strategy%20%7C%20DE.jpeg) Mobile marketing strategy: tips and trends for your business success Yvette Veigel | 25 May 2023 Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ... reading time: 12min Zum Blog](https://www.bee.digital/en/blog/mobile-marketing) ## [![What are HubSpot Payments Alternatives for the DACH Market?](https://www.bee.digital/hubfs/Businessman%20doing%20online%20banking%2c%20making%20a%20payment%20or%20purchasing%20goods%20on%20the%20internet%20entering%20his%20credit%20card%20details%20on%20a%20laptop%2c%20close%20up%20view%20of%20his%20hands.jpeg) What are HubSpot Payments Alternatives for the DACH Market? Giuliano Campaniello | 2 Feb 2023 HubSpot Payments is an end-to-end payment solution that helps businesses offer a top-notch customer experience (CX). The benefit of this tool is that it enables quick ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/hubspot-payments) ## [![How to Use HubSpot for E-commerce](https://www.bee.digital/hubfs/Google%20Drive%20Integration/How%20to%20Use%20HubSpot%20for%20E-commerce%20%7C%20DE.png) How to Use HubSpot for E-commerce Katrin Zimmermann | 12 Jan 2023 EU consumers have embraced e-commerce — in 2021, 74% of internet users shopped online, indicating that more and more people are taking advantage of the convenience and ... reading time: 6min Zum Blog](https://www.bee.digital/en/blog/hubspot-ecommerce) [1](https://www.bee.digital/en/blog/tag/digitale-strategie/page/1#blog-cards) [2](https://www.bee.digital/en/blog/tag/digitale-strategie/page/2#blog-cards) [Next](https://www.bee.digital/en/blog/tag/digitale-strategie/page/2#blog-cards) ### No meeting selected Select an existing meeting from the sidebar, or create a new one by navigating to the Meetings tool BEE Digital Growth AG The Circle 60 8058 Zürich [info@bee.digital](mailto:info@bee.digital)  [+41 43 336 90 00](tel:0041433369000) BEE Digital Growth GmbH Relenbergstraße 6 D - 70174 Stuttgart [info@bee.digital](mailto:info@bee.digital)  [+49 711 49010128](tel:004971149010128) [![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound) [![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital) [![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/) [![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/) [![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN) [![t4v\_logo\_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/) Our BEE News © 2026 BEE Digital Growth AG. 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