Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
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We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
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It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
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In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...
reading time: 9min
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Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...
reading time: 7min
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How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
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Customer Experience (CX) and User Experience (UX); you’ve probably heard these terms often and know they’re important for your business. But what do they really mean, ...
reading time: 8min
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Without an exceptional website, does your business even exist? It’s your job to create a highly functional and customer-centric digital platform that works day and night ...
reading time: 9min
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It’s 2023, and the internet is alive with web design trends that are all about creating excellent user experiences (UX). In just five short years, it’s estimated that ...
reading time: 15min
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