Does your sales team make cold calls or run cold email marketing campaigns? Is your company actively running TV commercials? Will your brand have a presence at an ...
reading time: 16min
Zum Blog
Upselling and cross-selling could increase your business's revenue by 43%. That's probably enough information to get you thinking about how to implement these strategies ...
reading time: 9min
Zum Blog
Account-based marketing (ABM) plays a significant role in today’s marketing landscape, particularly in B2B, where 94% of marketers already use this strategy. ABM is all ...
reading time: 9min
Zum Blog
We've taken quantum leaps in the digital realm since 1992 — the year Switzerland's current data protection laws were established. As of September 1, 2023, Switzerland ...
reading time: 6min
Zum Blog
It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...
reading time: 8min
Zum Blog
In the thrilling game of business, one thing has become increasingly clear: no matter what venture you're pursuing, nurturing a solid pipeline of marketing qualified ...
reading time: 9min
Zum Blog
Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...
reading time: 7min
Zum Blog
How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...
reading time: 8min
Zum Blog
Customer Experience (CX) and User Experience (UX); you’ve probably heard these terms often and know they’re important for your business. But what do they really mean, ...
reading time: 8min
Zum Blog