Where you build your website is one of the most important business decisions you’ll make. The platform you use can impact everything from the user experience (UX) to how you scale your sales and marketing initiatives as your business grows.
For some companies, the wrong CMS platform can be the thing that silently suffocates potential. Your time and resources are funnelled into fixing snags and troubleshooting instead of optimising for sales and converting traffic.
The result? A Frankenstein creation that frequently crashes and no self-respecting developer wants to touch.
That’s why, as a business, and through extensive research and experience, we’ve come to the conclusion that there ain’t no place like HubSpot for a website. While we also work with WordPress, 75% of our websites sit on the HubSpot platform.
If you want a fantastic looking website that has all the functionality you’re looking for without needing a developer all the time, HubSpot CMS is for you. It’s reliable, well supported, maintained and purpose-built for businesses with big growth ambitions.
Your website forms a part of your digital marketing strategy. Therefore, when you look at things objectively, there’s no denying that HubSpot’s services are more tailored to businesses that are trying to set up their online presence for the long haul.
Landing pages, blogging, social media, analytics, marketing automation, and lead management – these can all be managed and centralised within the HubSpot platform, requiring very little technical knowledge.
The analytics reports and dashboards are invaluable when trying to understand traffic and interactions on your website so that you can take fast actions to improve conversions.
A huge advantage when it comes to HubSpot is the user-friendly interface and the drag-and-drop page builder. For our clients, this is very empowering. It means that after we build your website and offer guidance on the best practices, you’re free to edit and add content or functionalities as you wish –– there are no tie ins. HubSpot is renowned for being user-centric, and we love that.
It’s easy to personalise your website and content, from the call-to-action buttons to the forms and pages you want to build –– each template is customisable and ready for you to put your stamp on it.
The built-in SEO tools give relevant suggestions that help to ensure your pages are optimised and performing as they should be.
HubSpot’s Winning Features:
A lot of time and investment goes into HubSpot – these guys really take their product and service seriously. That’s why, unlike WordPress where the open-source element can be a blessing and a curse, all apps and integrations on HubSpot are vetted. Changes to the platform are always rolled out by HubSpot and everything is thoroughly tested.
Unfortunately, WordPress sites are susceptible to hacking and this can have devastating outcomes for a business. This isn’t a problem with HubSpot – it’s a closed-loop system that protects you from opportunists.
HubSpot prioritises customer service, so whenever a question arises, you can rest assured that a swift and throughout explanation will be making its way over to you. With WordPress, you may find yourself in the dark and winding forum alleys and blog articles, hoping to find the answers.
In contrast, HubSpot gives you expert support (from a real live human ) ensuring that the advice you’re receiving is trustworthy.
Frequent performance reports on HubSpot will also alert you to issues and make managing and maintaining your website much easier.
Curious about who’s in the HubSpot club? Explore these fantastic websites to get a sense of what’s possible.
Clean, modern and UX-focused. Tribes’ website helps users find what they’re looking for using well-placed CTAs.
A simple yet engaging website that guides visitors to key topics using great icons and CTAs. Leads are captured using effective forms.
Recruitment specialists need a people-friendly website, and this is exactly what this HubSpot site delivers. Inspiring imagery and great navigation make this a beautiful and inspiring website.
There’s no disputing that WordPress is cheaper. At BEE, we would never push you towards something that was out of your budget. We’ll work with you to discuss your needs and expectations so that we can make the most effective suggestions.
So, while there are costs to consider, it’s important to think about your long term goals.
Remember, the hiccups and niggles that come with WordPress may also accumulate unexpected costs or require developer intervention.
Consider things from all angles to ensure that you’re making a viable business decision and committing to a website platform that supports your growth objectives.
HubSpot offers unbeatable simplicity and autonomy to the user. The BEE team believes in empowering our clients so that you can always take control of your website and make decisions without needing too much support –– and if you do need support, a platform like HubSpot will never leave you high and dry.
If you don’t have a lot of time to learn about coding or you don’t have a dedicated web team, our suggestion is always to go with HubSpot. It enables you to get on with the important stuff of growing your business, providing a safe and secure environment as well as all the data and analytics you need for effective decision making
To continue the conversation or find out more about our HubSpot website design services, discover our unique HubSpot Theme or simply get in touch with us for more information.
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