We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Targeted customer acquisition for more sales. Identify, target and close the right leads.
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
The most effective way to successfully combine digital marketing and digital sales.
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email campaign, right?
If you're still reading, you know there's way more to it than that....
The ROI on email marketing is 4,200%, and if you give up now, you're losing out on immense potential. Your emails may be getting ignored for a number of reasons, and some of them are pretty simple to fix.
It's worth reviewing, improving and testing your sales email campaigns before you entirely give up on the idea, because the benefits are just too good to miss out on. Here's what you can do...
Not judging a book by its cover is, quite frankly, a virtue that many of us lack these days. If you roll into someone's mailbox with a dry and boring subject line, there's a very slim chance that you'll be prioritised over anything else they've received that day. People are just too busy and inundated with communication across all the other mediums they already use.
Your subject line should always be:
Remember the all-important buyer's journey. If your goal is to get the lead to book a demo, think about their current position in the buyer's journey. Typically, you would only invite them to book a demo or a call at the decision stage.
So, if you're sending out more generalised type emails to educate the buyer at the awareness stage, your book-a-demo call to action (CTA) really has no business in that email. It's too much, too soon. Instead, ensure that you provide valuable information to the recipient, show them you're a reliable and trustworthy source of information, and wait for the right time and the right indicators to ascertain whether they're ready to schedule a call or watch a product demo.
Want to increase click-through rates by 300%? Place a video in your email. Even just putting the word "video" in your subject line could increase your open rates by 7-13%. Videos provide an opportunity for making that essential human connection, so ensure that you come across authentic and genuine. You do this by delivering useful information rather than a pushy sales pitch.
Your videos don't need to be fancy, highly edited, cinematic masterpieces, but they should be well lit, and the audio must be clear. To ensure the recipient clicks on the video, ask your design team to create engaging thumbnails that speak to the customer's pain point.
Your emails have to strike a fine balance between being personalised and objective-driven. This is because your prospect simply doesn't have the time to dedicate to anything that's not genuinely useful to them, but they also won't engage with hard-sell copy that resembles spam.
If you've included a video, ensure that the text around it specifies what the video is about, how long it is and what action the viewer should take after watching the video.
Your copy should be free of errors and easy to skim. If writing isn't your thing, acquire the services of a specialist because you really want to avoid making your email look like a phishing attempt.
As with all things in inbound marketing and sales, your email campaigns must be analysed to ensure continuous optimisation. The only way to know if you're getting closer to your goal is to frequently check the key performance indicators (KPIs) that show whether you're on the right track or not.
According to research, including an A/B test in your email campaigns generates an ROI of 48:1. Your email provider or HubSpot portal will offer specific features that help you monitor and test your emails. You can tweak your content and change specific variables to see how engagement and response rates are affected. This will help you shape up your email strategy and optimise your campaigns.
Emails will continue to be an integral part of your inbound sales initiatives. With billions of email users worldwide, it's one of the easiest ways to reach your audience directly. When done incorrectly, however, it's also one of the easiest ways to damage your brand.
If someone has trusted you with their email address, you have a responsibility to ensure that each attempt at communication is valuable, authentic and purpose-driven. Check that the topics you're covering are relevant and of genuine interest to your buyer personas, invest in good quality copywriting and leverage the power of personalised videos to get instant engagement.
90% of marketers believe that email engagement is the metric to track when checking content performance, so it's not hard to see how the two activities feed each other. Good quality content to promote in your emails = higher open rates. This is where sales can collaborate with marketing to ensure that the content being created for use in email nurtures really answers the buyer's questions. And the insights from marketing in turn influence the sales emails.
If you'd like to learn more about how to optimise your sales performance, apply for our Sales Enablement Service.
Dominik Brunner | 11 Feb 2021
Blogs – or weblogs, as they were originally referred to – have been around since the 90s. What started out as an easy way for regular folks to publish recipes, new ...
reading time: 7min
Lanny Heiz | 10 Jun 2021
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Romy Fuchs | 23 Jun 2022
All new business software solutions are vulnerable to one key factor: the implementation process. Get this wrong, and you may as well have bought an untamed monkey as ...
reading time: 8min
Transform to perform
For mid-market and corporates in the DACH Region that want to transform their business in order to grow locally and globally, BEE is the highest-ranked digital growth solution partner that combines strategy, execution, data intelligence and people in a transformance model.
What BEE stands for