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Lanny Heiz

From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.

Sales Strategy: 5 Tips to Close Deals Faster

Lanny Heiz | 12 May 2022

Shifting into virtual selling has resulted in a sharp shock for some teams, particularly those with a long-established heritage of on-site visits and frequent travel to ...

reading time: 8min

Zum Blog

My reps didn't meet their sales goals: What can I do?

Lanny Heiz | 14 Apr 2022

Let's not be fluffy about it; business has not been easy lately. The current landscape is tough to navigate as we make our way out of a world health crisis and dive ...

reading time: 8min

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Digital Sales Enablement: The questions you must ask your sales team

Lanny Heiz | 10 Mar 2022

This might wound a few egos, but who do you think knows the exact questions your customers ask? *Marketing team quickly pulls up all the data from the company website, ...

reading time: 10min

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How To Focus On Customers In The Sales Process

Lanny Heiz | 20 Jan 2022

The relationship between salesperson and prospect has always been complex and nuanced. To turn a profit and positively impact the business they represent, salespeople ...

reading time: 10min

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What is the Benefit of Having Inbound Marketing and Sales Coaching?

Lanny Heiz | 2 Dec 2021

Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...

reading time: 7min

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Sales Emails: How To Improve Your Open And Response Rates

Lanny Heiz | 30 Sep 2021

Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...

reading time: 6min

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Sales Funnel or Flywheel? How To Generate More Inbound Leads

Lanny Heiz | 15 Jul 2021

Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...

reading time: 7min

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Social Selling As Part Of Your Inbound Sales Strategy

Lanny Heiz | 24 Jun 2021

With over 3.8 billion active social media users in 2020, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...

reading time: 8min

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HubSpot Sales Enablement Report Shows Clear Sales Trends for 2021

Lanny Heiz | 10 Jun 2021

In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.

reading time: 5min

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