Lanny Heiz
From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.
Sales Strategy: 5 Tips to Close Deals Faster
Shifting into virtual selling has resulted in a sharp shock for some teams, particularly those with a long-established heritage of on-site visits and frequent travel to ...
reading time: 8min
Zum Blog
My reps didn't meet their sales goals: What can I do?
Let's not be fluffy about it; business has not been easy lately. The current landscape is tough to navigate as we make our way out of a world health crisis and dive ...
reading time: 8min
Zum Blog
Digital Sales Enablement: The questions you must ask your sales team
This might wound a few egos, but who do you think knows the exact questions your customers ask? *Marketing team quickly pulls up all the data from the company website, ...
reading time: 10min
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How To Focus On Customers In The Sales Process
The relationship between salesperson and prospect has always been complex and nuanced. To turn a profit and positively impact the business they represent, salespeople ...
reading time: 10min
Zum Blog
What is the Benefit of Having Inbound Marketing and Sales Coaching?
Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...
reading time: 7min
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Sales Emails: How To Improve Your Open And Response Rates
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...
reading time: 6min
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Sales Funnel or Flywheel? How To Generate More Inbound Leads
Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...
reading time: 7min
Zum Blog
Social Selling As Part Of Your Inbound Sales Strategy
With over 3.8 billion active social media users in 2020, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...
reading time: 8min
Zum Blog
HubSpot Sales Enablement Report Shows Clear Sales Trends for 2021
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Zum Blog
