Lanny Heiz
From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.
What is the Benefit of Having Inbound Marketing and Sales Coaching?
Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...
reading time: 7min
Zum Blog
Sales Emails: How To Improve Your Open And Response Rates
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...
reading time: 6min
Zum Blog
Sales Funnel or Flywheel? How To Generate More Inbound Leads In 2021
Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...
reading time: 7min
Zum Blog
Social Selling As Part Of Your Inbound Sales Strategy
With over 3.8 billion active social media users in 2020, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...
reading time: 8min
Zum Blog
HubSpot Sales Enablement Report Shows Clear Sales Trends for 2021
In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.
reading time: 5min
Zum Blog
Sales Follow Up: Call or email?
You've got the perfect lead; they fit your buyer persona criteria, they've taken some of the desired actions on your website, and so far, they've ticked all the right ...
reading time: 8min
Zum Blog
The 5 Most Common Obstacles to Sales and Marketing Alignment
Sales and marketing: it's obvious why these two departments go hand in hand, yet nudging them out of their silos and into a collaborative mindset is trickier than you ...
reading time: 8min
Zum Blog
Sales Cycle: How to increase your closing rate
A slump in sales is frustrating and worrying. But there are several practical and valuable conversion opportunities that your business will miss if the sales process is ...
reading time: 9min
Zum Blog
How to burn your HubSpot CRM and Sales investment completely
What made you choose HubSpot? Perhaps you recognised the need for a more data-driven approach in your marketing strategy and sought out the best customer relationship ...
reading time: 8min
Zum Blog
Vlog or Blog? Which medium gets better rankings?
Getting the right mix of content in your digital marketing strategy can sometimes feel like a mad science experiment. As a marketer, you're naturally wary of fad tactics ...
reading time: 9min
Zum Blog
Why most people will fail at sales enablement in 2021
Many companies are looking to 2021 and thinking about ways to evolve their marketing and sales strategies to drive growth. For more and more companies, this means ...
reading time: 27min
Zum Blog
Influencer Marketing Tools To Get You Started
The power of influencer marketing remains a dominant force in 2020. The internet has created niche hubs of consumers, centred around recognisable figures who affect ...
reading time: 8min
Zum Blog
