Lanny Heiz
From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.
10 Outreach Tool Recommendations for Sales
Whether you love it or hate it, outreach is an essential part of your sales cycle. Finding leads and making contact can be a little exhausting if you're doing it ...
reading time: 7min
Zum Blog
Sales Strategy: 5 Tips to Close Deals Faster
Shifting into virtual selling has resulted in a sharp shock for some teams, particularly those with a long-established heritage of on-site visits and frequent travel to ...
reading time: 8min
Zum Blog
My reps didn't meet their sales goals: What can I do?
Let's not be fluffy about it; business has not been easy lately. The current landscape is tough to navigate as we make our way out of a world health crisis and dive ...
reading time: 8min
Zum Blog
Digital Sales Enablement: The questions you must ask your sales team
This might wound a few egos, but who do you think knows the exact questions your customers ask? *Marketing team quickly pulls up all the data from the company website, ...
reading time: 10min
Zum Blog
How Your B2B Sales Team Can Be More Successful in 2023
For over two years, your sales team has been put to the test. Overnight, the established methods that worked relatively well before suddenly became irrelevant. Many ...
reading time: 6min
Zum Blog
How To Focus On Customers In The Sales Process
The relationship between salesperson and prospect has always been complex and nuanced. To turn a profit and positively impact the business they represent, salespeople ...
reading time: 10min
Zum Blog
Assignment Selling: How to use your marketing content throughout the sales process
Some businesses quickly see the value in content marketing and start producing content without hesitation; they hire in-house teams or outsource specialists and crack on ...
reading time: 9min
Zum Blog
What is the Benefit of Having Inbound Marketing and Sales Coaching?
Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...
reading time: 7min
Zum Blog
How To Get Sales Content From Your Marketing Team
If salespeople had an honest conversation with their marketing team, and we mean a really honest discussion, it might go something like this:
reading time: 6min
Zum Blog
