<img alt="" src="https://secure.wild8prey.com/217006.png" style="display:none;">
placeholder_200x200

Lanny Heiz

From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.

What is the Benefit of Having Inbound Marketing and Sales Coaching?

Lanny Heiz | 2 Dec 2021

Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...

reading time: 7min

Zum Blog

Sales Emails: How To Improve Your Open And Response Rates

Lanny Heiz | 30 Sep 2021

Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...

reading time: 6min

Zum Blog

Sales Funnel or Flywheel? How To Generate More Inbound Leads In 2021

Lanny Heiz | 15 Jul 2021

Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...

reading time: 7min

Zum Blog

Social Selling As Part Of Your Inbound Sales Strategy

Lanny Heiz | 24 Jun 2021

With over 3.8 billion active social media users in 2020, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...

reading time: 8min

Zum Blog

HubSpot Sales Enablement Report Shows Clear Sales Trends for 2021

Lanny Heiz | 10 Jun 2021

In the words of John Lennon, "Life is what happens while you're busy making other plans." And boy, oh boy, did 2020 shake up all of our plans.

reading time: 5min

Zum Blog

Sales Follow Up: Call or email?

Lanny Heiz | 3 Jun 2021

You've got the perfect lead; they fit your buyer persona criteria, they've taken some of the desired actions on your website, and so far, they've ticked all the right ...

reading time: 8min

Zum Blog

The 5 Most Common Obstacles to Sales and Marketing Alignment

Lanny Heiz | 6 May 2021

Sales and marketing: it's obvious why these two departments go hand in hand, yet nudging them out of their silos and into a collaborative mindset is trickier than you ...

reading time: 8min

Zum Blog

Sales Cycle: How to increase your closing rate

Lanny Heiz | 22 Apr 2021

A slump in sales is frustrating and worrying. But there are several practical and valuable conversion opportunities that your business will miss if the sales process is ...

reading time: 9min

Zum Blog

How to burn your HubSpot CRM and Sales investment completely

Lanny Heiz | 15 Apr 2021

What made you choose HubSpot? Perhaps you recognised the need for a more data-driven approach in your marketing strategy and sought out the best customer relationship ...

reading time: 8min

Zum Blog

Vlog or Blog? Which medium gets better rankings?

Lanny Heiz | 25 Mar 2021

Getting the right mix of content in your digital marketing strategy can sometimes feel like a mad science experiment. As a marketer, you're naturally wary of fad tactics ...

reading time: 9min

Zum Blog

Why most people will fail at sales enablement in 2021

Lanny Heiz | 11 Mar 2021

Many companies are looking to 2021 and thinking about ways to evolve their marketing and sales strategies to drive growth. For more and more companies, this means ...

reading time: 27min

Zum Blog

Influencer Marketing Tools To Get You Started

Lanny Heiz | 18 Feb 2021

The power of influencer marketing remains a dominant force in 2020. The internet has created niche hubs of consumers, centred around recognisable figures who affect ...

reading time: 8min

Zum Blog