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Lanny Heiz

From the big banks to start-ups - Lanny is already immersed in many areas of the corporate world. The constant? His passion for customer orientation and problem solving. As a typical millennial, he is at home in social media and appears on Instagram as an influencer for brands such as Samsung and Gillette. Lanny's mission: To show companies how to get back in touch with their customers, how to position themselves as desirable "lovable brands" and how to build real relationships. After all, customers and prospects should not only generate sales, but also become brand ambassadors. All in the spirit of Inbound Marketing.

HubSpot CRM & Sales

How to burn your HubSpot CRM and Sales investment completely

Lanny Heiz | 15 Apr 2021

What made you choose HubSpot? Perhaps you recognised the need for a more data-driven approach in your marketing strategy and sought out the best customer relationship ...

reading time: 8min

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Vlog vs. Blog |  Better Rankings in 2021

Vlog or Blog? Which medium gets better rankings?

Lanny Heiz | 25 Mar 2021

Getting the right mix of content in your digital marketing strategy can sometimes feel like a mad science experiment. As a marketer, you're naturally wary of fad tactics ...

reading time: 9min

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Sales Enablement 2023

Why most people will fail at sales enablement in 2023

Lanny Heiz | 11 Mar 2021

Many companies are looking to 2023 and thinking about ways to evolve their marketing and sales strategies to drive growth. For more and more companies, this means ...

reading time: 27min

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Influencer Marketing Tools To Get You Started

Influencer Marketing Tools To Get You Started

Lanny Heiz | 18 Feb 2021

The power of influencer marketing remains a dominant force in 2020. The internet has created niche hubs of consumers, centred around recognisable figures who affect ...

reading time: 8min

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Training Your Sales Team to Use HubSpot: 5 Common Problems

Training Your Sales Team to Use HubSpot CRM: 5 Common Problems

Lanny Heiz | 21 Jan 2021

So, you've chosen the HubSpot CRM for your business. It makes a lot of sense, right? The software can be found at the top of most "Best CRM Providers" lists and is ...

reading time: 8min

Zum Blog