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10 HubSpot Integrations We Recommend To Our Customers

Is there a marketing platform that does more for your productivity and efficiency than HubSpot? 

We don’t think so. 

For years, we’ve relied on the innovators at HubSpot to streamline and improve marketing processes. The platform’s intuitive user experience makes it easy to not only grow your business, but also modernise its operations so that you remain competitive, flexible, and in tune with your customers’ needs. 

Growing companies have dynamic requirements, and there are tons of existing and emerging cloud software solutions available to help –– of course, it’s essential that they all exist in a cohesive ecosystem, so that you can access data and extract key information at a glance. HubSpot makes this all possible by establishing partnerships with the best-in-class solution providers and facilitating integrations with over 1000 apps currently available in the HubSpot App Marketplace.

As your tech stack grows, you may find that you need some support and guidance when it comes to choosing and integrating the right apps with your HubSpot platform. To help you, we’ve highlighted some of the must-have integrations we recommend to our own clients.

1. Vidyard

It’s no secret that video marketing has become essential. A HubSpot report shows that 96% of people watch explainer videos to discover more about a product, with 88% making a purchase thereafter. Your marketing strategy needs video. 

Vidyard is a great, customisable solution to help you easily upload on-brand videos to your HubSpot landing pages and collect valuable data from your viewers’ interactions. 

HubSpot tells you which videos are getting the most hits and for how long they’re keeping your prospects engaged. Forms and CTAs can be directly linked to your videos, making for a smooth transition through the buyer’s journey. In addition, the Vidyard x HubSpot integration allows you to trigger automated workflows based on what your audience is watching.

Features:

  • Analytics
  • Closed captions
  • Social sharing
  • Storage and viewing capabilities
  • Video hosting

2. Gmail

More than 5 million businesses use G Suite, and it’s likely you do, too. To keep track of communication between your team and clients via Gmail, the HubSpot integration is a core implementation you should not delay. 

Keep contact records up to date and ensure your team has a clear overview of each interaction so that sales emails are effectively tracked. Regardless of who has picked up the conversation with a lead, they’ll be well informed and up to speed with the most recent developments.

The Gmail x HubSpot integration boosts productivity by centralising your email functions and giving you access to key marketing data, such as open rates and clicks, helping you to better understand the impact of your sales and marketing emails.

Features:

  • Contact management
  • Content management
  • Templates

3. Google Calendar

Also part of the G Suite, Google Calendar is where you keep all your important sales appointments and essential business tasks. Linking your Google Calendar to HubSpot will enable you to never miss a sales opportunity again. Leads and prospects can self-serve on booking meetings with you by checking your availability and booking a mutually suitable time and date. No more email ping-pong until you both find a gap in your diaries. This integration is a great way to ensure your contact timeline is up to date and that your schedule is optimised.

Features:

  • Appointment scheduling
  • Calendar management
  • Group scheduling
  • Online booking
  • Real-time scheduling

4. Google Search Console

If Google data matters to you (and it should), you need this integration. Page Analytics will show you a list of all pages associated with your domain that have been indexed by Google. Query Analytics will give you a list of all search terms related to your campaign, for example, and where this content pops up on Google’s results page. 

Understand how much visibility your web content is getting and optimise it accordingly by reviewing HubSpot’s in-depth reports. 

Features:

  • Keyword analysis
  • Rank tracking
  • Reporting
  • Website analytics integration

5. Microsoft Teams

If your company relies on Microsoft Teams to power its remote workforce, it’s essential to ensure that your sales and marketing teams stay aligned. The HubSpot x Microsoft integration is all about bringing your people and systems together so that everyone has the details they need to fulfil their roles and remain responsive to new leads or tasks that require immediate attention. 

You can customise your workflows and receive notifications of particular interest –– such as new tickets or when your deals close. There are also useful automation features that help you to send dial-in and conference call details to prospects, so that a meeting booked via your CRM immediately becomes a Microsoft Teams meeting.

Features:

  • Collaboration
  • Meeting management

6. LinkedIn Sales Navigator (Team Edition)

In 2020, 84% of salespeople were active on LinkedIn, proving that this is an important tool for not only company news, but also searching for and engaging with new leads and prospects. 

The Hubspot x LinkedIn Sales Navigator integration helps you personalise your LinkedIn outreach by enabling you to send InMail directly from the contact record within HubSpot. You can manage relationships and update communication timelines automatically, so that you can be super-efficient. 

You’ll gain a better understanding of your key accounts by reviewing your database and making contact with recommended leads or the sales potential of existing connections.

Features

  • Contact management
  • Lead management

7. WordPress

If your site sits on WordPress, this integration is a no-brainer. HubSpot drag-and-drop lead capture tools can help you quickly build forms and popups, which can be easily published to your site; plus, you can take advantage of HubSpot’s chatbot feature and use automated emails when someone sends you a form or interacts with you via chat. 

Most importantly, you’ll want your WordPress website analytics to feed into HubSpot, so you can stay on top of traffic sources and conversions, enabling you to make impactful optimisations. In addition, any contact data you collect from your site will immediately sync to your CRM, streamlining your content management efforts.

Features:

  • Analytics
  • Newsletters
  • Lead capture forms
  • Advertising

8. Zoom

If Zoom is your preferred application for conference calling and online meetings, this is a hugely beneficial integration. Clients and leads can book meetings that are automatically logged via your HubSpot CRM, with the meeting confirmation details automatically sent to their inbox.

Whenever a new contact books a meeting, a HubSpot contact is created, ensuring they receive automated workflows to remind them about your upcoming meeting, as well as follow up emails to drive them to the next action after you’ve had a conversation. What’s more, you’ll never have to worry about meeting notes again, thanks to cloud recording and transcripts that ensure you have all important information documented within your CRM. 

When hosting webinars, contact properties can alert you to who’s watching your content and for how long. Attendance tracking is a critical part of reviewing the effectiveness of your webinars and ensuring that content is always optimised.

Features:

  • Meetings management
  • Automated workflows

9. Facebook Messenger

If you rely on Facebook Messenger to communicate with clients and leads, the HubSpot integration will centralise your interactions within the CRM and manage communication in the Conversations inbox –– just like you would with live chat or email. This means you won’t have to switch between platforms, and everyone on your team can get the full picture just by logging into HubSpot. 

From a marketing perspective, this is great news for reporting. Just check out your dashboard to analyse the volume of conversations, the rate at which sales reps are responding, and who on your team is most proactive and responsive.

Features:

  • Chat monitoring
  • Chat routing
  • Customer profiles
  • In-app messaging
  • Team inbox

10. Asana

Is Asana your productivity and task management app? If it is, you’ll want to set this integration up to tap into HubSpot’s customer data and automatically trigger processes in Asana. 

Hubspot’s Workflows will help to coordinate seamless handoffs between teams, so that newly closed deals get immediate and effective action from key team members. This handy configuration is really useful if you’re keen to drive up efficiency and process optimisation.

Features:

  • Workflows

The beauty of HubSpot is that, when you’ve integrated all of your key tools, the platform becomes a one-stop shop for all the essential marketing data you need. Suddenly, all your processes become faster and easier, your team becomes more productive and engaged with your campaigns, and you get more value out of your tech investment. 

Have a question about HubSpot integrations? As proud a HubSpot Diamond Partner, BEE can help you configure the most impactful tools with your HubSpot so that you can enjoy the benefits right away. Take a look now.

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