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BEE Digital Growth Blog: Neue Marketingmassnahmen

What We've Learned From the HubSpot State of AI Report

What We've Learned From the HubSpot State of AI Report

Ben Klein | 20 Jul 2023

If you're a digital marketer, artificial intelligence (AI) is already part of your day-to-day. Many of the tools we use (CRMs, social media platforms, search engines) ...

reading time: 9min

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Cookieless Future: On the Safe Side with Server-to-Server Tracking

Cookieless Future: On the Safe Side with Server-to-Server Tracking

René Dallmann | 27 Apr 2023

Are you feeling the heat of the ever-evolving digital landscape? As online businesses strive to stay ahead of the competition, the once-reliable tool in our arsenal, ...

reading time: 6min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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How to Clean Data in HubSpot with the Operations Hub | BEE

How to Clean Data in HubSpot with the Operations Hub

Romy Fuchs | 17 Nov 2022

Without a clean database, your marketing campaigns, reports and deals will lead to skewed figures and questionable estimations - a little counterproductive when you ...

reading time: 7min

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performance analytics

What is Growth Marketing?

Florian Schneider | 1 Jul 2021

In the past, marketers would invest most of their energy and resources in mass media campaigns that mainly targeted a top-of-the-funnel audience through a select number ...

reading time: 6min

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How to Use Content Discovery in Your Content Marketing Strategy

How to Use Content Discovery in Your Content Marketing Strategy

Manuela Krapf | 20 May 2021

In 1996, Bill Gates wrote an essay titled "Content is King". The phrase has indeed turned into a bit of a marketing mantra, but the concept is still highly relevant – in ...

reading time: 6min

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screenshot mobile

The rise of Clubhouse: Should you or your company join the club?

Winky Fung | 8 Apr 2021

According to analytics firm App Annie, Clubhouse grew from over 3.5 million global downloads in January 2021 to 10 million users by March 1st. The rise is also ...

reading time: 5min

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Influencer Marketing Tools To Get You Started

Influencer Marketing Tools To Get You Started

Lanny Heiz | 18 Feb 2021

The power of influencer marketing remains a dominant force in 2020. The internet has created niche hubs of consumers, centred around recognisable figures who affect ...

reading time: 8min

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We visit the Crea Digital Day 2019 and present you our experiences.

Highlights of Crea Digital Day 2019

Christina Fürst | 12 Feb 2019

What you can expect...and what not Let me get this straight. I do not intend to write a blog post to judge the “good,” “the bad”, “the ugly”. First of all, until I ...

reading time: 12min

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