We help you to use your digital potential. For a strong positioning, more visibility and more leads.
Targeted customer acquisition for more sales. Identify, target and close the right leads.
With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.
We transform your challenges into opportunities through the experience we have gained from projects in these industries.
As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.
As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.
The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.
Knowledge around digital marketing, digital sales, technology, data intelligence and employees.
Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.
The most effective way to successfully combine digital marketing and digital sales.
The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.
More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.
Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.
There are 4 billion daily email users, and somewhere in that crowd are your customers. So, you do what all good inbound marketers do: you send lead nurture emails. According to HubSpot, there’s a 4,200% ROI for every $1 you spend on email marketing –– and you’d like some of that, please.
But, what happens if your email marketing campaign isn’t turning out how you’d hoped? Perhaps your audience isn’t the email reading type. Maybe you should focus on something else, like social media, videos, webinars...
Stop! Don’t give up on your lead nurturing just yet.
Your email contact list is one of your company’s most essential assets. When you plan, execute and manage your email campaigns correctly, you should be seeing the desired results. You may just need a little steering in the right direction. To help you, we’ll address the issues that are holding your lead nurturing strategy back.
You know that HubSpot is built on the inbound marketing philosophy, right? This means that the emails you send should be all about your buyer persona and their pain points, not the benefits and features of your products and services, complete with twenty “BUY NOW!” call-to-actions.
Remember, you want to educate your readers––in a friendly, approachable way. Address the concerns and problems that your buyers have with helpful, genuinely useful information that makes them naturally want to take the next step. If you position yourself as a knowledgeable expert, they’ll look forward to receiving and opening your mail. What useful tips and subject-specific information have you got to share that provides practical solutions? Of course, ultimately, you want the lead to make a purchasing decision, but you’re not going to achieve that with a five-foot monologue about how great your brand is.
Build trust, encourage engagement and questions. That’s what lead nurture is all about. Start by having an honest look at what you’re sending out and make sure that it’s less about you and more about them.
Awareness > Consideration > Decision
Timing is everything.
Where, in the great scheme of things, is your lead positioned?
If you’re rushing with decision level material, you’re likely to be overwhelming your customer. They haven’t learned enough about their pain point and all the possible solutions to have faith in the fact that your product or service is the solution for them.
So, hold your horses for a second and take the time to find out where your customer is at. You can send an email that asks a few simple questions about what kind of content they’d prefer to receive. Ask about their problem or the particular area of a subject matter they’re interested in. Then, send information that will help to educate them. That’s how you build the foundation of your relationship.
Eventually, they’ll be comfortable enough to progress to the next stage. Some leads may only just be getting to grips with what they need; they may not have the budget to commit yet, they may have to consult with other stakeholders in their business before they can sign on the dotted line. If you’re coming on too strong and too eager, they may grow suspicious. Why the hard sell?
Structure your messaging around the sales funnel and the buyer’s journey so that you’re always showing up in your lead’s inbox, exactly at the right time.
The honest truth is, you’re not the first and only business that’s going to email your leads. Tonnes of other organisations are vying for their attention. Therefore, your approach must be strategic, engaging and intelligent––on every level.
From the quality of content you send, the language you use, and even how you time your automated emails––it all matters. If you sell high-end products with a long purchasing decision process, don’t bombard the lead with a cluster of emails within the first week of them engaging with your business. How you automate your workflows should reflect the buying process.
When your customer is sufficiently familiar with your business and is making their way through the educational content you’re sending, you can move the relationship to the next level. For example, you can use a more personalised approach in your writing style, invite them to a quick video call or an online demo.
It’s important to inject your emails with a human touch––we all know where boring, generic emails end up. So be original, authentic and engaging. But, when you do this, make sure it’s tactful, sensitive and aligned to your brand’s core values.
Email marketing is very much alive and kicking. In fact, research shows a 78% increase in email engagement over the last year––it’s a train you don’t want to miss. There are, of course, plenty more tips and suggestions we can provide you with to ensure your email campaigns are optimised and your HubSpot lead nurturing is successful. We can help you with the creative side of things, as well as all the other important stuff, like distribution, reporting and continuous campaign improvement. Click here to learn more.
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Transform to perform
For mid-market and corporates in the DACH Region that want to transform their business in order to grow locally and globally, BEE is the highest-ranked digital growth solution partner that combines strategy, execution, data intelligence and people in a transformance model.
What BEE stands for