HubSpot Certification: Which should you complete as a marketer?

Amongst the many reasons to choose HubSpot’s CRM for your business, the HubSpot Academy has to be one of the biggest selling points. Businesses that operate in the digital marketing landscape should foster a learning culture within their organisation, and HubSpot goes above and beyond to support this.

As a globally recognised CRM, it makes sense that HubSpot would have its own learning platform and a HubSpot certification pathway that helps sales, marketing, and customer service professionals hone their skills.

Achieving a HubSpot certification is professionally enriching; it keeps your knowledge up to date, and each certification is an excellent addition to your CV. You are showing commitment and initiative by completing each course, and you’re gaining transferable skills that are respected and sought after. 

With over 20 courses to choose from (and all of them free), it can be tricky to map out your study plan. Do you need to do all of them? What should you do first? 

As HubSpot Diamond partner, we’d like to share our experiences and help you efficiently navigate the certifications most relevant to you and your business. 

What does a HubSpot course look like?

Each course is created in an easy-to-digest format; there are videos, transcriptions of each lecture, and slide decks. You can take a break whenever you like, and you can repeat sections to ensure you feel confident enough to progress through each course.

To pass and receive your printable certificate and digital reward badge, you need to achieve at least 75%, so it’s essential to carve out sufficient time in your calendar to ensure you progress through each course successfully.

Which HubSpot certificates do you need?

The most important factor to consider when thinking about which HubSpot certifications to complete is your role within the business. 

That being said, we recommend that everyone, from the marketing director to the executive, should still have a foundational understanding of the concepts that HubSpot’s courses teach. After all, we are moving towards a more customer-centric way of doing business, and a company-wide integrated approach is essential for success. 

For individuals in marketing roles, we highly recommend that your team completes these key certifications:

1. Inbound

2. Content Marketing

3. E-Mail Marketing

4. Growth-Driven Design

5. Digital Marketing

6. CMS Hub for Marketers

7.  Digital Advertising

8. Inbound Marketing Optimization

Inbound Certifications

The Inbound Certification is designed to help you learn the basics of inbound marketing and how to attract and convert leads into paying customers using the inbound methodology.

You’ll come away from the course with a greater understanding of the inbound marketing process, as well as an ability to map out buyer journeys and create buyer personas.

This certification is perfect for marketing professionals who want to get a better understanding of inbound marketing or those new to HubSpot.

Recommended for: All marketers

Content Marketing Certification

The role of the modern marketer requires you to prioritise the creation of high-quality, valuable content. The Content Marketing Certification will show you how to plan, produce and measure your content strategy so that it resonates with your target audience and drives results. 

You’ll learn how to create a content calendar, repurpose content and measure your ROI, as well as top tips for creating engaging blog posts, social media updates, ebooks, webinars and more. 

Recommended for: Content Producer

Email Marketing Certification

Email marketing is still one of the most effective ways to reach and engage your audience, which is why it’s essential that you have a solid understanding of how to do it well. 

The Email Marketing Certification will show you how to create email campaigns that generate results, including how to segment your lists, write compelling copy and measure your success. 

Recommended for: All marketing and sales professionals

Growth-Driven Design Certification

If you want to ensure your website is optimised for performance, then the Growth-Driven Design Certification is for you. 

You’ll learn how to carry out website audits, set up A/B tests, create a launch plan and more. Plus, you’ll get an insight into how to use data to improve your website design and functionality on an ongoing basis. 

Recommended for: Marketing leaders, content marketers, website designers

Digital Marketing Certification

The Digital Marketing Certification will teach you how to effectively plan and execute a digital marketing strategy using HubSpot’s tools. You’ll learn how to create buyer personas, carry out effective keyword research, create landing pages that convert, and much more.

This certification is perfect for marketing professionals who want to get a better understanding of digital marketing or those who are new to HubSpot.

Recommended for: All marketing professionals

CMS Hub for Marketers Certification

The CMS Hub for Marketers Certification is designed for marketing professionals who want to learn how to use HubSpot’s CMS features to create and manage high-quality website content. 

You’ll come away from the course with a greater understanding of how to use HubSpot’s content management system, as well as tips and tricks for creating and managing your website content. 

Recommended for: Anyone responsible for managing content within your HubSpot. 

Digital Advertising Certification

The Digital Advertising  Certification is perfect for marketing professionals who want to learn how to effectively plan and execute a digital advertising campaign. 

You’ll come away from the course with a greater understanding of how to carry out effective keyword research, create ad copy that converts, and much more. Plus, you’ll get an insight into how to use data to improve your digital advertising campaigns on an ongoing basis. 

Recommended for: Digital advertising beginners, marketing strategists and decision-makers.

Inbound Marketing Optimization

Here, you learn to take a data-driven approach when scaling, enhancing, and steering your marketing campaigns toward the next level. The Inbound Marketing Optimization Certification will show you how to conduct effective keyword research, create compelling copy, set up A/B tests, and more. Plus, you’ll get an insight into how to use data to improve your inbound marketing campaigns on an ongoing basis.   

Recommended for: Inbound and marketing managers

Learn inbound your way

Getting HubSpot certified is fast becoming an industry standard as more and more companies use and implement the HubSpot CRM into their business. If you want to stay ahead of the curve, we recommend completing one or more of the above certifications. 

Of course, we recognise that everyone has their own particular learning style, and online lessons may not be your thing; that’s why we’ve created our HubSpot cutting-edge Worksession. 

We transfer the latest knowledge quickly and sustainably - geared to your challenges. You can implement the know-how immediately and get the maximum benefit for marketing & sales from your HubSpot investment.