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Manuela Krapf

Full speed ahead: Power woman Manuela is a doer who loves things that have a powerful dynamic inherent in them - at work and in private life: innovative marketing technologies, exciting online presences, content marketing strategies, poetry slams and ice hockey. After her training as a qualified marketing manager HF and federal diploma in marketing, she has already actively implemented inbound marketing on the company side and now brings her valuable experience to the BEE customers. She absorbs the exciting content of life in order to provide others with the essence of it in a clear and understandable way.

How to Use Schema Markup to Improve Your Blog Posts

Manuela Krapf | 8 Dec 2022

When working hard to produce and publish awesome content, you want to give it every opportunity to reach the intended audience. Visitors to your website should engage ...

reading time: 8min

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Recruitment: With Which Content do Employers Score?

Manuela Krapf | 13 Oct 2022

Recent global events have accelerated changes in the recruitment industry. It’s no longer enough to simply post a job advert and wait for the applications to roll in. Of ...

reading time: 7min

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How to Uncover Your Customer's Key Pain Points

Manuela Krapf | 7 Jul 2022

In inbound marketing, we talk a lot about "pain points". But what exactly are they? Why are they so important? What's the danger in focusing on the wrong pain point?

reading time: 9min

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How to Use Content Discovery in Your Content Marketing Strategy

Manuela Krapf | 20 May 2021

In 1996, Bill Gates wrote an essay titled "Content is King". The phrase has indeed turned into a bit of a marketing mantra, but the concept is still highly relevant – in ...

reading time: 6min

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An Effective Digital Marketing Plan To Grow Your Business in 2023

Manuela Krapf | 4 Feb 2021

The start of a new year always inspires a fair amount of reflection on the efforts we've made in the past and whether we were able to achieve the goals we set for our ...

reading time: 7min

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Content Marketing: Success Through KPIs and ROI

Manuela Krapf | 14 Jan 2021

We all have often heard that content is the king. While content marketing previously served the purpose of distinguishing yourself and your rivals, it has now become ...

reading time: 8min

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5 Business Blogs That Drive Traffic, Leads and Sales

Manuela Krapf | 7 Jan 2021

Every 0.5 seconds , somewhere in the world, a blog is published – evidence that blogging is still a vital marketing tool in 2021 and beyond. But with so much content ...

reading time: 9min

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