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Pascal Bänninger

Pascal has a great deal of experience in working with the HubSpot software and advising new customers. He joined us in June 2022 as a Senior Account Executive & Key Account Manager. You want to know more about Sales?

Unlocking Revenue Growth: Strategies to Master Upselling and Cross-Selling

Unlocking Revenue Growth: Strategies to Master Upselling and Cross-Selling

Pascal Bänninger | 14 Sep 2023

Is your B2B operation scraping the bottom of the barrel for new leads? Stuck in a saturated market? Need to amplify your sales but don't know where to dial in your ...

reading time: 6min

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How to Optimise Your Subject Line to Generate More Conversions

How to Optimise Your Subject Line to Generate More Conversions

Pascal Bänninger | 24 Aug 2023

Sometimes, a subject line is the only chance you get to make an impression. Over 347 billion emails are exchanged every day, competing for a spot in crowded inboxes. ...

reading time: 9min

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Cracking Your Top Accounts With Account-Based Sales

Cracking Your Top Accounts With Account-Based Sales

Pascal Bänninger | 29 Jun 2023

It's a big blue sea of potential clients out there, and it can be tempting to cast your net a little too wide. But you don't need us to tell you that, sooner or later, ...

reading time: 8min

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Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Pascal Bänninger | 8 Jun 2023

Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...

reading time: 7min

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Customisation of the lifecycle stages in HubSpot

Best Practices for Creation and Customisation of Lifecycle Stages Inside HubSpot

Pascal Bänninger | 22 Dec 2022

HubSpot’s Lifecycle Stages help everyone in your business understand how contacts and companies progress through the sales funnel. This powerful tool gives insight into ...

reading time: 7min

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Building an Advanced but Simple Lead Scoring Model

Building an Advanced but Simple Lead Scoring Model

Pascal Bänninger | 27 Oct 2022

When executed correctly, your inbound marketing strategy should start generating plenty of new leads to your sales funnel. But how do you approach those leads to ensure ...

reading time: 6min

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Challenges in Sales: How to solve 5 common problems

Challenges in Sales: How to solve 5 common problems

Pascal Bänninger | 11 Aug 2022

A career in sales is, without a doubt, a challenging one. It requires an adaptable mindset, a tonne of objectivity and unfailing optimism. With 60% of buyers saying 'no' ...

reading time: 10min

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