---
title: BEE Digital Growth Blog | BEE | Messbarkeit des Marketings
description: "Messbarkeit des Marketings | The latest information on Digital Marketing & Sales Enablement, Data Intelligence, Organization Development.\n \nFor all those who have made TRANSFORM TO PERFORM their business."
---

 Website

[![BEE\_LOGO](https://www.bee.digital/hubfs/BEE_LOGO.svg)](https://www.bee.digital)

- Services
- HubSpot
- Resources
- [Pricing](https://offers.bee.digital/bee-growth-pricing)
- About BEE

[Contact now](https://offers.bee.digital/en/contact)

- #### Digital Marketing
  
  We help you to use your digital potential. For a strong positioning, more visibility and more leads.

    - [Branding & Positioning](https://www.bee.digital/en/brand-positioning)
    - [Website-as-a-Service](https://www.bee.digital/en/beevolution-hubspot-website)
    - [Webdesign](https://www.bee.digital/en/webdesign-provider)
    - [UX-Design](https://www.bee.digital/en/ux-design)
    - [Performance Marketing](https://www.bee.digital/en/performance-marketing)
    - [SEO-as-a-Service](https://www.bee.digital/en/seo-marketing)
    - [Leadgen-as-a-Service](https://www.bee.digital/en/leadgen-as-a-service)

  #### Get Growth ready
  
  With the BEE.Transformance model, we bring continuous and profitable growth to your company. A new mindset for your team.

    - [Growth Roadmap](https://www.bee.digital/en/digital-growth-roadmap)
    - [Market Entry](https://www.bee.digital/en/market-entry-german)
    - [Potential Analysis](https://offers.bee.digital/potential-analysis-request)

  #### Industries
  
  We transform your challenges into opportunities through the experience we have gained from projects in these industries.

    - [Manufacturing](https://www.bee.digital/en/manufactuers)
    - [IT Services](https://www.bee.digital/en/it-providers)
    - [Software Providers](https://www.bee.digital/en/sw-providers)
    - [Banking](https://www.bee.digital/en/banking)
    - [SaaS Company](https://www.bee.digital/en/saas)
    - [Personnel Service Providers](https://www.bee.digital/en/personnel-service-provider)
    - [Consulting](https://www.bee.digital/en/consulting)

- #### HubSpot Services
  
  As a HubSpot Diamond Partner, we help you implement your digital growth strategy with a focus on performance - by implementing and integrating new and existing systems as well as 3rd party apps.

    - [HubSpot-as-a-Service](https://www.bee.digital/en/hubspot-as-a-service)
    - [HubSpot Health Check](https://www.bee.digital/en/hubspot-health-check)

  #### HubSpot Thought Leader
  
  As a HubSpot Diamond Partner with +50 certifications, host of the HubSpot User Group Zurich, HubSpot Trainer and HuSpot User Champions, you have access to in-depth HubSpot expertise.

    - [HubSpot User Group](https://events.hubspot.com/zurich/)
    - [HubSpot Partner Directory](https://app.hubspot.com/ecosystem/1765345/marketplace/solutions/switzerland)
    - [HubSpot Community](https://community.hubspot.com/)

  #### HubSpot Solutions
  
  The BEE.Theme offers you more creative freedom than any other theme on the market. Whether you're a beginner or a professional, a creative mind or a digital agency - with the BEE theme, you can easily unleash the maximum power for your pages in HubSpot CMS.

    - [BEE.Theme - HubSpot CMS Theme](https://beevolution.bee.digital/)

- #### BEE.Blog
  
  Knowledge around digital marketing, digital sales, technology, data intelligence and employees.

    - [Blog](https://www.bee.digital/en/blog)

  #### Knowledge Base
  
  Pure knowledge: everything essential concentrated, compact, digitally prepared for you and ready to download.

    - [Guides & Topics](https://www.bee.digital/en/guides)
    - [eBooks & Worksheets](https://www.bee.digital/en/ebooks-worksheets)
    - [FAQ](https://wiki.bee.digital/en)
    - [Videos & Webinars](https://www.bee.digital/en/growth-videos)

  #### What is inbound?
  
  The most effective way to successfully combine digital marketing and digital sales.

    - [What is Inbound?](https://www.bee.digital/en/inbound)
    - [More about Inbound Marketing](https://www.bee.digital/en/inbound-marketing)
    - [More about Inbound Sales](https://www.bee.digital/en/inbound-sales)

- #### BEE.Team
  
  The BEE.Performers: many different characters - with one thing in common: the fascination for a digital world.

    - [More about BEE](https://www.bee.digital/en/growth-partner)

  #### References
  
  More than 100 large and small companies have already started with BEE: to more visibility, more performance, more growth.

    - [To the references](https://www.bee.digital/en/references)
    - [To the testimonials](https://www.bee.digital/en/testimonials)

  #### Invest
  
  Participate in the growth of BEE and become part of the BEE Growth Story by purchasing Digital Share Tokens.

    - [Learn more](https://www.bee.digital/en/investors)

  #### We're hiring
  
  Become a BEE.Performer! Are you ready for your own transformation?

    - [Apply now](https://www.bee.digital/en/digital-jobs)

 EN

- [DE](https://www.bee.digital/blog)

 EN

- [DE](https://www.bee.digital/blog)

 English

![placeholder\_200x200](https://www.bee.digital/hubfs/raw_assets/public/BEE_Rebranding%202023/images/blog-hero.svg "placeholder_200x200")

# BEE Digital Growth Blog: Messbarkeit des Marketings

[All](https://www.bee.digital/en/blog)  CATEGORY BEE News Branding Business Intelligence Content Marketing Digitale Strategie Hubspot Inbound 2017 Inbound 2018 Inbound Marketing Inbound Recruiting Inbound Sales Lead Generation Online Marketing SEO Marketing Social Media Technologien Website & Webdesign CHALLENGE Delight Customers Marktpotenzial analysieren & erkennen Leads zu Kunden umwandeln Aufbau einer Marke Aufbau digitale Marketingstrategie Recruiting Strategie für Wachstum Vertriebsprozesse optimieren Traffic & Leads generieren Messbarkeit des Marketings Effizienzsteigerung durch Marketingautomatisierung Neue Marketingmassnahmen Content generieren Mehr Budget & Ressourcen für Marketing Website Re-Launch Outsourcing Datenbasiert entscheiden

## [![5 Marketing Objectives for 2024](https://lh7-eu.googleusercontent.com/s_MGWIbnYKZ0WaF4Gn6p6S_l69vFkOJ9UbjYi1Q8mEtb6oW3-m26bpG0LWI3Lr7yYuEGzMVgfMlfImyJwE6JvC4O9mFGEvAx9MTgLWxBSudfmnCJiRJSCA9hF-Xanq1TtS03HITy3CjG7oBcBR8neDQ) 5 Marketing Objectives for 2024 Manuela Krapf | 22 Dec 2023 As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ... reading time: 5min Zum Blog](https://www.bee.digital/en/blog/marketing-objectives)

## [![What You Need to Know About HubSpot Revenue Attribution](https://www.bee.digital/hubfs/Illustration%20Depicting%20The%20Growth%20In%20Business.%20Card%20Handmade%20from%20Paper%20Characters%20on%20Blue%20Background.%203D%20Render.%20Business%20Concept..jpeg) What You Need to Know About HubSpot Revenue Attribution Yvette Veigel | 31 Aug 2023 If you put 1 Euro into a machine and got 2 Euro back, you'd keep putting your money in that machine, right? That's the essence of why marketing and sales professionals ... reading time: 9min Zum Blog](https://www.bee.digital/en/blog/hubspot-revenue-attribution)

## [![Cookieless tracking: definition and its scope](https://www.bee.digital/hubfs/Raisin%20and%20chocolate%20chip%20cookies.jpeg) Cookieless tracking: definition and its scope Sascha Geilenkirchen | 9 Feb 2023 In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ... reading time: 7min Zum Blog](https://www.bee.digital/en/blog/cookieless-tracking)

## [![HubSpot Reporting | Best Practices](https://www.bee.digital/hubfs/Google%20Drive%20Integration/DE_What%20Does%20a%20Good%20Consulting%20Report%20Look%20Like-2.png) HubSpot Reporting: Best Practices and Things You Must Know Yvette Veigel | 15 Sep 2022 Sales and marketing reports are powerful tools you can rely on when making essential business decisions and planning for the future. Each campaign you launch opens the ... reading time: 10min Zum Blog](https://www.bee.digital/en/blog/hubspot-reporting)

## [![Free vs Starter vs Pro vs Enterprise HubSpot Marketing Hub](https://www.bee.digital/hubfs/BEE_REDESIGN/img/bee_hero_hubspot.png) Which HubSpot Marketing Hub is right for me? Free vs Starter vs Pro vs Enterprise Cindy Hameed | 17 Mar 2022 Are you searching for marketing software? It's 2022, and without the right kit to implement your digital marketing strategy, you may be at a serious disadvantage. Of ... reading time: 12min Zum Blog](https://www.bee.digital/en/blog/hubspot-marketing-hub)

### No meeting selected

Select an existing meeting from the sidebar, or create a new one by navigating to the Meetings tool

<https://www.bee.digital/en/blog/tag/bee.digital>

BEE Digital Growth AG  
The Circle 60  
8058 Zürich  
[info@bee.digital](mailto:info@bee.digital)   
[+41 43 336 90 00](tel:0041433369000)

BEE Digital Growth GmbH  
Relenbergstraße 6  
D - 70174 Stuttgart  
[info@bee.digital](mailto:info@bee.digital)   
[+49 711 49010128](tel:004971149010128)

<https://www.youtube.com/user/BEEINBOUND>

<https://www.linkedin.com/company/bee-digital-growth-ag>

[![v2](https://www.bee.digital/hubfs/v2.png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital)

[![Bee Inbound](https://www.bee.digital/hubfs/Vector.png)](https://databox.com/partner/bee-inbound)

[![agency directory](https://www.bee.digital/hubfs/Vector%20(1).png)](https://ecosystem.hubspot.com/de/marketplace/solutions/bee-digital)

[![top blog](https://www.bee.digital/hubfs/Vector%20(2).png)](https://www.swissanimate.ch/top-50-marketingblogs/)

[![google-partner-footer](https://www.bee.digital/hubfs/google-partner-footer.png)](https://ads.google.com/intl/en_en/home/partners/become-a-partner/)

[![bee-ariba-badge](https://www.bee.digital/hubfs/bee-ariba-badge.png)](https://portal.us.bn.cloud.ariba.com/profile/public?anId=AN01528892760&sourceApplication=SBN)

[![t4v\_logo\_white](https://www.bee.digital/hubfs/T4V/T4V%20Logo/t4v_logo_white.png)](https://www.t4v.org/)

Our BEE News

© 2026 BEE Digital Growth AG. All rights reserved  
Created with the BEE.Theme

- [Privacy Policy](https://www.bee.digital/en/privacy-policy)
- [Legal Notes](https://www.bee.digital/en/legal-notices)
- [GTC](https://www.bee.digital/hubfs/AGB/BEE_AGB_EN_v1.2.pdf)