SuisseEMEX 2018 took place at Messe Zürich on 28 and 29 August 2018: For two days, trends in marketing, events, advertising media and digital business were presented by 350 exhibitors, 20 keynote speakers and 100 experts. Our colleague Christina Fürst was there to meet Toni Cheng, GM of DACH & CEE Region at Alibaba Cloud, and asked him about "Alibaba's Partnership Principles for Europe" and "Focus Industries for Alibaba Partnerships in Europe". We have recorded this interview in 2 videos.