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Maximising growth requires a deep understanding of all channels and activities and their interactions. As an independent agency, we focus on your strategy and determine all the steps necessary to achieve your goals freely and flexibly.

For whom does BEE.Strategy match?

If you are facing one of the following challenges in marketing, sales or HR, you are a good match for BEE - and our inbound strategy is a good match for you. We lead you to your solid Digital Marketing and Sales Strategy. We will answer these questions, among others:

Market & Potential

  • Do I use all of my digital potential?
  • Where do I stand in the market compared to my competitors. Do I differentiate myself enough from my competitors?
  • Is my content & topics relevant & will I be found?
  • Which markets & topics should I occupy?
  • How can I scale & where is it worth investing?

Marketing & Sales

  • Where will my leads come from? Do I run the right campaigns for them?
  • What do I have to offer to get lead conversions?
  • How do marketing & sales work more effectively together?
  • What are my markets, target persons &  groups & who should I focus on?
  • What does the Buyer’s Journey look like & what can I automate?
  • What does Inbound Marketing & Sales cost & how can I implement it?

HR & Recruiting

  • How am I perceived as an attractive employer?
  • How do I build a strong culture code?
  • How do I establish a strong brand promise?
  • How & where should my employees get involved?
  • How do I build personal branding?
  • How do I reach top talents & how do I build relationships with them?

A clear roadmap to your Inbound strategy

Our approach bears a name: BEE.Gameplan. Practice-proven, efficient, targeted. In several collaborative work sessions, we develop your individual inbound strategy - and then help you implement it consistently in marketing, sales and HR.


Step 1: Assessment & Scoping

We get to know your company, your market, and your goals. In a free work session at the BEE.Hive, we record what is needed for your digital strategy, what is already available, what resources you can contribute. You will then receive an offer.


Step 2: Digital Potential Analysis

The analysis of your brand and the marketing strategy of your competitors shows the "inbound readiness" of your digital presence and how your competitors act. Market size, market dynamics, performance, key trends and risks are all important. We analyse your searchability, relevance and authority - and determine your full potential.


Step 3: Digital Inbound Marketing Strategy

Now we define: Goals, KPIs, Personas & Challenges, Buyer’s Journey, and Touchpoints. Subsequently, concepts for lead nurturing, lead scoring, lead generation, conversion, paid ads, content marketing & pillar pages, marketing automation, including campaigns and social media plans for Attract, Convert, Close, Delight are drawn up.

Helpful information:
What is Inbound Marketing?


Step 4: Digital Inbound Sales Strategy

This step includes Prospect Fit Matrix, deal stages, conversion services, sales automation processes, lead classification concept, lead distribution concept, lead follow-up concept, interface definitions, agreement sales & marketing.
Helpful information:
What is Inbound Sales?


Step 5: Inbound Organisation & Recruiting Strategy

We help you to develop your Culture Code, your customer success handbook and your differentiating brand promise. Employee engagement and personal branding are defined. We develop a campaign concept for building relationships with top talents and a concept for the recruitment process "Culture First".


Step 6: Website Structure & Design

Every work session, every concept, creates a clearer picture of how your website and website architecture must be structured: Which entry points are missing on the current website? Which sections need to be added? Which adjustments are necessary to enable the user to find the content he is looking for immediately?


Step 7: Roadmap Implementation

In the last step, the tools are selected according to requirements. We obtain an overview of your system landscape and your resources and then create your roadmap, project plan and responsibility matrix.

We help you with the implementation of these services:
Digital Branding, Webdesign, SEO Services,
Digital Marketing & Sales Campaigns, Hubspot Services,
Performance & Success Control

What does a digital strategy cost?

Which budget you can plan for the creation of your digital strategy depends on several factors: Company size, number of countries and languages, number of business units - and the contribution you make yourself. We'll give you the first clue here.


Suitable for:
Solopreneurs, small SMEs or start-ups, low budget, internal resources available for implementation.

Conditions: Done with you
In the BEE.Academy we teach you all the knowledge you need to develop your digital inbound strategy. In several work sessions with limited participants, we support you with the implementation and give you valuable tips & tricks.

On request



Suitable for:
Medium-sized SMEs or start-ups, limited budget, there are enough internal resources for the delivery and partial development of your digital strategy.

Conditions: Done with you
You have up to 3 business areas and are active in one language region. First and foremost, you want to identify your digital potential and create your digital marketing strategy and sales strategy. The digital recruiting strategy will follow at a later stage.

from 18.000 CHF/EUR



Suitable for:
Medium to large SMEs or start-ups, budget with controlled costs, no internal resources available for the partial development of your digital strategy.

Conditions: Done for you
You have several business units and are active in several language regions. First and foremost, you want to identify your digital potential, create your digital marketing strategy and your sales strategy. The digital recruiting strategy will follow at a later stage.

On request, after scoping



Our inbound marketing strategy bears a name: BEE.GAMEPLAN. The Gameplan is an individual strategic action plan. Learn more in a generic example. Only available in German!


Do you need a personal consultation?

As managing director or marketer, are you looking for an agency that is not only strong in the phase of strategy development and conception, but also in the implementation, to work for you? Then take 30 minutes for an interview. Allow us to become familiar with your challenges and goals and we will prepare the first free work session with you.




If all your actions correspond to your inner positioning, you will personally grow substantially. The same applies to brands and companies.

client_logo_ABO Storage Distribution
client_logo_Ambit Group
client_logo_AXA ARAG
client_logo_AXA Winterthur
client_logo_Fujitsu Siemens
client_logo_Häagen Dazs
client_logo_Tech Data

BEE makes you happy

BEE INBOUND clears the way: more visibility, more success, more growth. Often we start by clearly identifying the potential and positioning of our customers by identifying where they stand - and where they want to go. In this way, we can more actively support them.


We worked with BEE Inbound to implement HubSpot CRM and design the entire customer journey to manage all our Portfolio Deals as well as creating a hands on acceleration program to help our portfolio companies growth more predictable and profitable. The BEE team exceed our expectations in any area: In-depth knowledge of HubSpot and best practices, hands-on mentality, excellent project management and very easy to work with. Book a call with them if you're serious about growth.


Lanny Heiz

Member of the Board bei 902ventures

As a young startup it was important for us to work with a partner that understood our needs, was able to provide guidance and develop a sustainable marketing strategy with us. Their experience and detailed analysis of our needs are what enabled us to set up a growth framework which can support our KPIs over the coming years.

testimonial_APARI Digital

Diana Klein

Head of Strategy & Markets bei APARI Digital

After scaling up our acquisition efforts our sales teams were faced with a lot of inbound leads but were missing a focus and clear prioritisation to work efficiently. With the help and direction from BEE we successfully implemented a data driven lead scoring system customised to our needs. Our sales teams now know exactly which leads to touch and we realised stunning efficiency wins and conversion rate improvement.


Joël L. Capt

Head of Growth bei Beekeeper.io

I work a lot with innovative startups and unfortunately, the European state of marketing & sales is often behind the most innovative players in the market. With BEE Inbound it's different in many ways. These guys know the newest possibilities to generate more qualified leads and increase the efficiency of the marketing funnel. They do that not only by leveraging their vast knowledge and the newest tools but also by aligning marketing and sales together and drive decision making based on data in an agile fashion. For scale-ups but also for enterprise level companies, BEE Inbound is my digital marketing partner of choice if it comes to Hubspot automation and innovative marketing tactics.


Manuel Hartmann

Founder & CEO bei SalesPlaybook

We wanted to set up our HubSpot application professionally in order to make maximize the utility of our CRM. BEE offered us exactly the services necessary to achieve this goal quickly and effectively in a lean fashion. BEE is a sympathetic sparring partner at eye level, who focuses on the essentials from conception to implementation. If you are really determined to scale your Marketing & Sales with HubSpot, BEE is the right partner for you.

testimonial_GETKICKBOX powered by Swisscom

Ralph Hartmeier

Co-Founder & Growth bei GETKICKBOX powered by Swisscom

Do you want a fast, efficient and winning digital partner? Go to Bee and enable your Brand to stand-up in the cluttered social media environment


Andrea Pigatti

Brand Manager bei Häagen-Dazs

BEE Inbound not only helped us to strengthen our online presence exceptionally and consequently drive sales but also supported us in many marketing related questions as a very reliable and innovative sparring partner. I can highly recommend Ben Klein and his team!

testimonial_Ortho-Walker AG

Michael Eggimann

CEO bei Ortho-Walker AG

We were looking for a hubspot agency with a hands-on mentality and definetly found it with BEE. Martin is very experienced and helped us set up everything in a record-time. Will will continue to work with them for the future development and are looking forward to!


Giles Magnin

bei esurance.ch

The experience with BEE-Inbound over the last two years has been very inspiring. The team is not only providing great support and consultancy, it also further develops their services constantly to be up to date with latest trends.

testimonial_Hombrechtikon Systems Engineering AG

Patrick Widler

bei Hombrechtikon Systems Engineering AG

Ben Klein and his team were well prepared, very structured and had a detailed look at our market and our company. In the workshops we used modern tools, picked up the individual participants and clearly presented our own points of view. The cooperation was extremely collegial, open and efficient. My workload was essentially limited to the workshops and a few meetings between the workshops. Ben Klein knows what he is talking about, he is not a PowerPoint consultant. The developed gameplan became a central instrument of our marketing, thank you Ben!

testimonial_FROX communication

Jürg Achermann

CEO bei FROX communication

BEE INBOUND's approach was very structured and well organised. We received very good templates and therefore had an excellent basis for the text. We were supported by the employees who had a lot of professional competence and creativity. We experienced the cooperation as professional, transparent and constructive. The final result exceeded our expectations, especially with regard to the modernity of the design and the dynamics incorporated by the team.

testimonial_PWZ AG

Roberto Pertoldi


Your campaigns - designed for strong output

Creative ideas, visual design, content, coding, distribution, success control: You decide whether you take over all services, whether you contribute some part yourself, or if we will launch your campaign in full service: Done by you, Done with you, Done for you. If you wish, we can also implement these campaigns directly in your Hubspot portal.


Generate customers

Campaigns to win new customers in existing markets and to develop or create new markets


Launch new products & services

Launch campaigns for your new products, services, apps etc.


Acquire trade fair visitors & event participants

Multi-stage campaigns for greater interaction with your offline events


Improve brand image

Achieve a stronger external impact with an extensive campaign mix of native ads campaigns, inbound PR campaigns, etc.


Increase organic traffic

Optimise your visibility & rankings with special SEO campaigns for better searchability, relevance, authority


Occupy topics as an expert

Occupy relevant topics and associate them with your brand through Pillar Page, Topic Cluster campaigns, etc.


Position employees as experts

Building a team of experts (outside the C-level) for the topics you want to associate with your brand


Attract new talents

Special campaigns to attract new talents through your employees and to strengthen employee loyalty


Optimise ads campaigns

Alignment of Google Ads, Display Ads, Social Ads, Native Ads to the Buyer Stages; ongoing monitoring, learning, optimisation


Increase Conversion Rate

Achieve more conversions on all Buyer Stages, through premium content, lead calculators, quizlets, conversion services, etc.


Build Sales Funnel

Guide leads through the entire Buyers Stages: Awareness, Consideration, Decision


Win a Key Account

Support and acquisition of your key accounts with account based marketing & sales campaigns


Increase lead quality

Better qualification of existing contacts & leads before handover to your sales department


Increase eCommerce revenue

Activation of shop visitors and dropouts with remarketing and reconversion campaigns


Reactivate existing customers

Check the potential of retention campaigns and reactivate across all touchpoints


Automate touchpoints

Process optimisation through marketing automation campaigns


Forward Leads to Sales

Automated transfer of your leads to sales through lead scoring campaigns


Leads through the Buyer Stages

Automated guidance of your leads through the Buyer Stages with Lead Nurturing campaigns


Addressing targets directly

Direct contact without obvious sales intent via LinkedIn and outreach campaigns via SAC campaigns


Win testimonials

Collection of testimonials at the peak of collaboration, when buying or completing a project, largely automated


Activate Influencer

Use of the influencer effect in B2B and B2C through tailor-made influencer campaigns


Collect & distribute customer feedback

Targeted development of your customer engagement using evaluation platforms, app stores, industry portals, etc.


Improve customer satisfaction

Automated collection of NPS score, at various touchpoints in service, presales, sales


Carrying Culture Code to the world outside

Attracting new customers and employees by consciously placing your corporate culture and your culture code

BEE.Potential Analysis

Are you using your full digital potential? With the BEE.Potential Analysis we find out where you stand in comparison to your competitors, how visible you are on the web, which topics you should occupy, which markets are worth opening up. You will see where and how you can scale and which investments make sense. Only available in German.

The BEE.Services

Here’s a cool thing: For your digital marketing and digital sales success we have efficient, attractive services to offer, which we plan and set up according to your needs - as an individual service or as a package. Once your activities have been set up, we ensure that your digital marketing and digital sales machine remains in motion.


You provide us with the most important information - we analyse where you and your competitors currently stand and what potential lies dormant in the right strategy for you. Then we shake it up step by step.


Based on our structured digital strategy we develop your BEE.GAMEPLAN which pushes your positioning, visibility and attention online and offline, and opens up new potential.


Absolutely crucial for success: A clear brand positioning is the basis for effective and efficient inbound marketing. We work with you to develop all the necessary parameters for your positioning or repositioning - strategically, quickly and cost-effectively!


Design, function, dynamics, inbound readiness: we develop your website into a world of experience that fascinates, inspires and activates your prospective customers to act. Your online presence is not a business card, but a living space in which you interact with customers and increase your sales.


In a multi-stage process, we make your website SEO-fit. First, we examine your organic visibility in an SEO audit. This is followed by a potential analysis that shows how better visibility can be achieved. Finally, the measures to exploit your SEO potential are defined and implemented. Here, too, we define KPIs and measure SEO success.


We design cross-media campaigns for marketing, sales and recruiting - tailored to your objectives, which we define beforehand. KPIs, goals and dashboards are an integral part of this process in order to make the success of the campaign measurable. We use the insights of each campaign on the market and the behavior of the target persons for ongoing optimisation.


AdWords & Co. can bring a lot and cost a lot. For your ads to be efficient, they must be carefully designed and continuously monitored. To achieve this, we offer a complete set of services and take on all the tasks associated with the conception, implementation, success control, and ongoing support and optimisation of your ad campaigns.


We support companies that are already using HubSpot and want to use our HubSpot experience to harness the full potential of the all-in-one software solution. We rely on the transfer of theoretical and practical knowledge, and train real inbound scenarios and activities with your team - so that you can implement the knowledge immediately.


For the services described above, we also offer classroom training. BEE acts as a coach while the participants develop their brand positioning and digital strategy. You will learn how to analyse digital potential, build your website, and conduct campaigns. The BEE.Academy is the alternative to the BEE.Services directly used. You will become your own marketing agency. Inspired to Grow Together.

More about Inbound and Digital Strategy

We find the infinite opportunities of the digital world incredibly exciting. Digitalisation and the associated mobile possibilities are a huge playing field on which we can bring brands and people together - therefore digital changes to the advantage of customer and supplier!