Some businesses quickly see the value in content marketing and start producing content without hesitation; they hire in-house teams or outsource specialists and crack on ...
reading time: 9min
Zum Blog
Have you ever engaged the services of a marketing agency to generate leads and boost sales? Very often, that’s a reasonable and profitable decision–granted that you’ve ...
reading time: 7min
Zum Blog
Most businesses prefer not to talk about their competitors to clients – let alone write blogs about them. Why give the competition free clout – on your own website!? At ...
reading time: 10min
Zum Blog
If salespeople had an honest conversation with their marketing team, and we mean a really honest discussion, it might go something like this:
reading time: 6min
Zum Blog
Let's start with the truth. Open rates, in general, suck. Only about 23.9% of sales emails get opened. And that's all the evidence you need to give up on your email ...
reading time: 6min
Zum Blog
Are your company's sales goals looking a bit like a pie in the sky weight loss plan? You have a number in mind; you know you need to eat healthily and exercise more, but ...
reading time: 7min
Zum Blog
As marketers, we're always under a lot of pressure to generate more leads. The volume of incoming leads will depend on the type of industry you're in – for example, ...
reading time: 8min
Zum Blog
Most marketing and sales professionals are familiar with the sales funnel. Essentially, it's the journey a customer takes as they become more and more aware of your ...
reading time: 7min
Zum Blog
With over 3.8 billion active social media users in 2020, businesses are finding more great ways to connect with their customers. Social media gives us a quick and easy ...
reading time: 8min
Zum Blog