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BEE Digital Growth Blog: Inbound Marketing

5 Marketing Objectives for 2024

5 Marketing Objectives for 2024

Manuela Krapf | 22 Dec 2023

As the new year unfolds, the marketing landscape welcomes fresh upgrades to processes, novel opportunities, and, most importantly, a chance to reassess marketing ...

reading time: 5min

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Development of a Digital Marketing Strategy: Must-haves for 2024

Development of a Digital Marketing Strategy | Must-haves for 2024

Ben Klein | 26 Oct 2023

Many companies start each year convinced that they have a viable digital marketing strategy in place. But already in the course of the first months, the deficits and ...

reading time: 7min

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INBOUND 2023: What We Learned

INBOUND 2023: What We Learned

Romy Fuchs | 5 Oct 2023

If you’re a HubSpot user or partner, it’s hard to miss all the INBOUND hype every September. For over a decade, leading marketing, sales, and customer success experts ...

reading time: 9min

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Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Demand Generation and Lead Generation: A Guide to Successful Customer Acquisition

Pascal Bänninger | 8 Jun 2023

Demand Generation and Lead Generation are two terms that are fairly common in any marketer’s vocabulary. When executed correctly, these individual tactics should work ...

reading time: 7min

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Mobile marketing strategy: tips and trends for your business success

Mobile marketing strategy: tips and trends for your business success

Romy Fuchs | 25 May 2023

Have you ever fumbled into your pockets or shuffled through everything in your handbag trying to find your mobile phone? If so, you’re not alone. With 6.925 billion ...

reading time: 12min

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Increase Your Conversion Rate Through Personalisation

Increase Your Conversion Rate Through Personalisation

Manuela Krapf | 18 May 2023

How Tailored Marketing Campaigns Reach Your Target Audience As the competition for customers becomes fiercer, it's essential for businesses to create targeted campaigns ...

reading time: 8min

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HubSpot Marketplace: 5 Great Templates for Your CMS

HubSpot Marketplace: 5 Great Templates for Your CMS

Giuliano Campaniello | 30 Mar 2023

Without an exceptional website, does your business even exist? It’s your job to create a highly functional and customer-centric digital platform that works day and night ...

reading time: 9min

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Why email list growth is so important

Why email list growth is so important

Romy Fuchs | 23 Feb 2023

We have some bad news: your email marketing contact database unfortunately decreases over time. Your contacts' email addresses change as they move from one company to ...

reading time: 7min

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Cookieless tracking: definition and its scope

Cookieless tracking: definition and its scope

Sascha Geilenkirchen | 9 Feb 2023

In an increasingly digital world, collecting data and tracking user behaviour has become an essential activity for many organisations. Cookies are a commonly used tool ...

reading time: 7min

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